# NIVEA vs Blume

Page: https://lovi.care/skincare/de/compare/nivea-vs-blume

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Germany.

NIVEA and Blume are distinct skincare brands with different heritages, as the former is a German line founded in 1911 and the latter is a Canadian label established in 2018. The heritage brand is deeply loved for its versatile sunscreens, targeted [serums](https://lovi.care/skincare/de/ingredients/serum), and nourishing moisturizers formulated with [glycerin](https://lovi.care/skincare/de/ingredients/glycerin), while the younger brand is widely known for its nourishing moisturizers and thoughtful formulas. Both offer gentle care, though the first brand suits sensitive and oily skin best with lightweight hydration, and the second brand suits sensitive, acne-prone, and dry skin best. They differ primarily in their exact product ranges and specialized target concerns, with the German line offering standout items like the Protect & Moisture Sun Lotion SPF50+, UV Deep Protect & Care Gel, and LUMINOUS630 ANTI-DARK SPOT SERUM, and the Canadian line featuring the Meltdown Gel Cream.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

[beiersdorf.com](https://www.beiersdorf.com/about-us/our-history/founding-history) [en.wikipedia.org](https://en.wikipedia.org/wiki/Maxingvest_AG)

Blume is a Canadian skincare brand founded in 2018.

[beautymatter.com](https://beautymatter.com/articles/next50-2025-blume) [businessinsider.com](https://www.businessinsider.com/millennial-cofounders-feminine-care-startup-blume-raised-millions-one-month) [tracxn.com](https://tracxn.com/d/companies/blume/__jaX9OkWmricZDTbbibw7yJbRPVQYVtNZDJ0cH8e2j4s) [blume.com](https://www.blume.com/blogs/blume-university/blume-formerly-known-as-ellebox)

This page compares some of the most popular NIVEA and Blume products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg6abcd5434a).

### Popular NIVEA vs Blume products

#### Blume

- [Meltdown Gel Cream](https://lovi.care/skincare/de/p/blume/meltdown-gel-cream/for/acne-prone-skin) — High fit

#### NIVEA

- [Creme](https://lovi.care/skincare/de/p/nivea/creme/for/dry-skin) — High fit — [€5.75 at Amazon](https://www.amazon.de/dp/B0CT3WRFD9?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Soft](https://lovi.care/skincare/de/p/nivea/soft/for/dry-sensitive-skin) — Average fit — [€3.85 at Amazon](https://www.amazon.de/dp/B0C7W3VYRP?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [MEN](https://lovi.care/skincare/de/p/nivea/men/for/dark-spots) — Average fit
- [UV Deep Protect & Care Gel](https://lovi.care/skincare/de/p/nivea/uv-deep-protect-and-care-gel/for/combination-skin) — High fit
- [DERMA SKIN CLEAR](https://lovi.care/skincare/de/p/nivea/derma-skin-clear/for/acne-prone-skin) — High fit — [€4.95 at Amazon](https://www.amazon.de/dp/B0DGH1GY5Y?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)
- [Express Hydration](https://lovi.care/skincare/de/p/nivea/express-hydration/for/dry-sensitive-skin) — Average fit
- [LUMINOUS630 ANTI-DARK SPOT SERUM](https://lovi.care/skincare/de/p/nivea/luminous630-anti-dark-spot-serum/for/sensitive-skin) — Average fit
- [Protect & Moisture Sun Lotion SPF50+](https://lovi.care/skincare/de/p/nivea/protect-and-moisture-sun-lotion-spf50/for/combination-skin) — High fit — [€20.55 at Amazon](https://www.amazon.de/dp/B01BKOLMZQ?tag=lovi-care-web-product05-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### NIVEA or Blume: which is better?

NIVEA and Blume both offer great options, with NIVEA achieving High fit for the products on this page when used for sensitive and oily skin. [Glycerin](https://lovi.care/skincare/de/ingredients/glycerin) helps provide intense deep hydration across NIVEAs lineup.

### What is the difference between NIVEA and Blume?

NIVEA offers a wide variety of skincare products on this page with High fit levels for sensitive, oily, and combination skin, while Blume features just one fragrance-free moisturizer with High fit levels across almost all skin types. Glycerin helps provide moisture across the products on this page.

### NIVEA or Blume: which moisturizer is better?

For moisturizers, NIVEA Creme achieves a High fit for dry and dry sensitive skin on this page, while Blume Meltdown Gel Cream has a High fit across acne-prone, oily, dry, sensitive, and combination skin. Glycerin helps provide moisture in these products.

### Which is more affordable, NIVEA or Blume?

This page compares NIVEA and Blume without mentioning product prices, so it is not possible to say which brand is more affordable. Both brands offer different types of moisturizers and skincare products across their ranges.

### Which causes fewer breakouts, NIVEA or Blume?

Blume features fragrance-free options like Meltdown Gel Cream, which has a High Lovi fit for acne-prone skin, whereas reviewers sometimes note that NIVEA products can cause breakouts and acne.

### Which brand was founded earlier and in which country, NIVEA or Blume?

NIVEA was founded earlier in 1911 in Germany, whereas Blume was founded in 2018 in Canada.

### Which brand has more fragrance-free products listed on the page?

Blume has more fragrance-free products listed on the page since every product on its page lists no fragrance. NIVEA has only 3 out of 9 products on this page that list no fragrance.

### What is a recommended morning routine using NIVEA products for dry skin?

A recommended morning routine using NIVEA products for dry skin starts with a cleanser like Toleriane Hydrating Gentle Cleanser, followed by a hydrating toner such as Supple Preparation Unscented Toner. You then apply Creme as a moisturizer and finish with Protect & Moisture Sun Lotion SPF50+ for sun protection.

## Research behind their key ingredients

- [Hyaluronic acid and wound healing](https://pubmed.ncbi.nlm.nih.gov/25877441/) Sodium hyaluronate · Journal of Pharmacy & Pharmaceutical Sciences, 2015
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Hyaluronic acid · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glyceryl glucoside · Skin Pharmacology and Physiology, 2012
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Effective reduction of post-inflammatory hyperpigmentation with the tyrosinase inhibitor isobutylamido-thiazolyl-resorcinol (Thiamidol)](https://pubmed.ncbi.nlm.nih.gov/33559186/) Isobutylamido thiazolyl resorcinol · International Journal of Cosmetic Science, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glyceryl glucoside · The Journal of Clinical and Aesthetic Dermatology, 2012
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation](https://pubmed.ncbi.nlm.nih.gov/26927034/) Lanolin alcohol eucerit · Molecules, 2016
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [Comparison of methods for assessing photoprotection against ultraviolet A in vivo](https://pubmed.ncbi.nlm.nih.gov/3819071/) Butyl methoxydibenzoylmethane · Journal of the American Academy of Dermatology, 1987
- [Enhancing Photoprotection and Mitigating Ex Vivo Stratum Corneum Oxidative Stress: A Multifunctional Strategy Combining Rosmarinic Acid with UVB Filters](https://pubmed.ncbi.nlm.nih.gov/40227214/) Octocrylene · Antioxidants, 2025
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Standardized Terminalia chebula Fruit Extract: A Natural Ingredient That Provides Long-Lasting Antioxidant Protection and Reverses Visible Signs of Pollution-Induced Skin Damage](https://pubmed.ncbi.nlm.nih.gov/34557011/) Terminalia chebula fruit extract · Clinical, Cosmetic and Investigational Dermatology, 2021
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl salicylate, Ethylhexyl methoxycinnamate · Archives of Dermatological Research, 2024
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Ethylhexyl salicylate · Journal of Drugs in Dermatology, 2025
- [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Terminalia chebula fruit extract · Health Science Reports, 2025

## The brands

- German skincare: [NIVEA](https://lovi.care/skincare/de/brands/nivea)
- Canadian skincare: [Blume](https://lovi.care/skincare/de/brands/blume)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/nivea-vs-blume
- United Kingdom: https://lovi.care/skincare/uk/compare/nivea-vs-blume
- Ireland: https://lovi.care/skincare/ie/compare/nivea-vs-blume
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