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Biore vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Principia are two distinct skincare lines known for thoughtful formulas and accessible routines. The Japanese brand founded in 1980 and owned by Kao Corporation offers effective sunscreens, gentle cleansers, purifying masks, and efficient makeup removers that suit combination skin and mature skin best. Meanwhile, the second label is widely loved for its thoughtful cleansers and precise formulations that suit balanced to oily skin best. While both help maintain a healthy, balanced complexion, they differ in their specific targeted solutions, such as the UV Aqua Rich, Makeup Remover Perfect Oil, and Deep Pore Charcoal Cleanser from the former, and the Gel de Limpeza GL-01 from the latter.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Biore and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Principia products

Questions and answers

Biore or Principia: which is better?

Biore offers a wider variety of products on this page with better fits for most skin types, while Principia features only a single cleanser. Lovi rates Biore with a High fit for combination and oily skin, whereas Principia's cleanser generally receives Average or lower fit ratings.

What is the difference between Biore and Principia?

Biore offers four products on this page covering sun protection, cleansing, and makeup removal with fit levels ranging up to High, whereas Principia features only a single cleanser whose fit levels reach up to Average.

Biore or Principia: which cleanser is better?

Both the Biore Deep Pore Charcoal Cleanser and the Principia Gel de Limpeza GL-01 have an Average Lovi fit for oily skin, but Biore is rated Average across a wider range of skin types.

Which is more affordable, Biore or Principia?

I am sorry, but the provided page facts and studies do not contain pricing information for either Biore or Principia, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, Biore or Principia?

Both Biore and Principia have products on this page that may help with breakouts, but Lovi rates them only as Average or Low for acne-prone skin.

When was each brand founded and who owns them?

Biore was founded in 1980 in Japan and is owned by Kao Corporation, while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Which brand offers a sunscreen product on this page?

Biore offers a sunscreen product on this page, the UV Aqua Rich, whereas the products on this page for Principia are limited to cleansers.

How does the UV Aqua Rich sunscreen fit dry skin according to its Lovi fit level?

According to Lovi, the UV Aqua Rich sunscreen has a Caution fit level for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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