# TULA skincare Page: https://lovi.care/skincare/de/brands/tula The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Germany. TULA is an American skincare brand founded in 2014 and owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) TULA is widely loved for its nourishing moisturizers and balanced formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the 24-7 Moisture Hydrating Day & Night Cream. Regular use of the brand supports a healthy, radiant complexion. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/tula/) This page covers some of the most popular TULA products; for the whole TULA range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg49de6c94c1). ### TULA moisturizers #### Moisturizers - [24-7 Moisture Hydrating Day & Night Cream](https://lovi.care/skincare/de/p/tula/24-7-moisture-hydrating-day-and-night-cream/for/dry-skin) — Warning fit ## Questions and answers ### Is TULA worth it? TULA is worth it for dry, oily, sensitive, combination, and acne-prone skin because Lovi rates the brand-focused routine Superior for each of these skin types. However, shoppers should note that the 24-7 Moisture Hydrating Day & Night Cream contains fragrance and carries warnings across all listed skin types. ### What are TULA's best products? TULA does not feature standalone products that suit every skin type well, as the 24-7 Moisture Hydrating Day & Night Cream carries warnings across all major skin types. However, shoppers can achieve great results by following the brand-focused routines, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Which TULA moisturizer is best for dry skin? The 24-7 Moisture Hydrating Day and Night Cream is the moisturizers on this page for dry skin, though Lovi rates it a Warning for dry skin. TULA offers a TULA-focused routine that Lovi rates Superior for dry skin, outperforming CeraVe-focused routines. ### Does TULA cause breakouts? TULA may cause breakouts with the 24-7 Moisture Hydrating Day & Night Cream, which carries a warning for acne-prone skin on Lovi. However, Lovi rates the TULA-focused routine Superior for acne-prone skin. ### Is TULA fragrance-free? No, the TULA products on this page are not fragrance-free, as the 24-7 Moisture Hydrating Day & Night Cream contains fragrance. ### What are the key ingredients in TULA products? TULA products on this page do not list their key ingredients. You can check the specific product packaging or listings for complete ingredient details. ### How do I build a TULA skincare routine? To build a TULA skincare routine, Lovi rates TULA-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are good alternatives to TULA? Good alternatives to TULA include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi for comparison. ### TULA vs CeraVe: which is better? TULA is a better choice for dry skin, as Lovi rates a TULA-focused routine Superior and a CeraVe-focused routine High. For oily, sensitive, combination, and acne-prone skin, both brands receive a Superior rating. ### Who owns TULA, and where is it from? TULA is an American brand founded in 2014, owned by Procter & Gamble since 2022. [beautymatter.com](https://beautymatter.com/articles/procter-gamble-acquires-tula-skincare) [tracxn.com](https://tracxn.com/d/companies/tula/__rZPEyeFsE6dequB8DggUIFK7WkICfnQe7UTdkt6y0po) [retaildive.com](https://www.retaildive.com/news/dtc-beauty-tula-ceo-savannah-sachs-steps-down/688643/) ### Is TULA cruelty-free? Yes: PETA lists TULA as cruelty-free. [PETA](https://crueltyfree.peta.org/company/tula/) ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/de/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/de/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/de/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/de/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/de/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/de/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/de/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/de/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/de/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/de/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/de/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/de/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/de/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/de/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/de/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/de/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/de/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/de/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/de/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/de/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/de/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/de/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/de/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/de/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/de/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/de/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/de/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/de/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/de/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/de/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/tula - United Kingdom: https://lovi.care/skincare/uk/brands/tula - Ireland: https://lovi.care/skincare/ie/brands/tula - Germany: https://lovi.care/skincare/de/brands/tula (this page) - France: https://lovi.care/skincare/fr/brands/tula - Italy: https://lovi.care/skincare/it/brands/tula - Netherlands: https://lovi.care/skincare/nl/brands/tula - Spain: https://lovi.care/skincare/es/brands/tula - Canada: https://lovi.care/skincare/ca/brands/tula - Australia: https://lovi.care/skincare/au/brands/tula - Singapore: https://lovi.care/skincare/sg/brands/tula - Saudi Arabia: https://lovi.care/skincare/sa/brands/tula - United Arab Emirates: https://lovi.care/skincare/ae/brands/tula