# Simple vs SKIN&CO

Page: https://lovi.care/skincare/compare/simple-vs-skin-and-co

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Simple and SKIN&CO are distinguished skincare brands offering distinct approaches to daily care. The British line provides gentle moisturizers, makeup removers, cleansers, and toners enriched with [niacinamide](https://lovi.care/skincare/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/ingredients/glycerin) that suit acne-prone and oily skin best, while the alternative is loved for deeply nourishing moisturizers and expertly crafted formulas that suit dry, normal, and combination skin best. Both options deliver thoughtful care, though Simple stands out for reducing hyperpigmentation and improving barrier function with balanced compositions, whereas SKIN&CO maintains the natural equilibrium of the complexion through luxurious nourishment.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

This page compares some of the most popular Simple and SKIN&CO products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg4172cccf77).

### Popular Simple vs SKIN&CO products

#### Simple

- [Micellar Water](https://lovi.care/skincare/p/simple/micellar-water/for/mature-skin) — Average fit — [$19.50 at Amazon](https://www.amazon.com/dp/B071XCT81N?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [$20.00 at Amazon](https://www.amazon.com/dp/B0G4DWBM9V?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [$6.24 at Amazon](https://www.amazon.com/dp/B000LQX6XG?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [$7.90 at Amazon](https://www.amazon.com/dp/B000LQUA6M?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [$6.40 at Amazon](https://www.amazon.com/dp/B000LNHB6M?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [$15.64 at Amazon](https://www.amazon.com/dp/B076TBCFWR?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [$6.67 at Amazon](https://www.amazon.com/dp/B076V2D94Y?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

#### SKIN&CO

- [Truffle Therapy Serum](https://lovi.care/skincare/p/skin-and-co/truffle-therapy-serum/for/dry-skin) — Average fit

## Questions and answers

### Simple or SKIN&CO: which is better?

Simple stands out as the better option on this page because every product lists no fragrance, whereas SKIN&CO includes fragranced formulas. Additionally, Simple offers a wide variety of cleansers, makeup removers, and moisturizers featuring key ingredients like [glycerin](https://lovi.care/skincare/ingredients/glycerin) and [niacinamide](https://lovi.care/skincare/ingredients/niacinamide) that help support skin hydration.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and SKIN&CO?

Simple offers a broad range of fragrance-free products including gentle makeup removers and lightweight moisturizers that achieve High fits for sensitive and acne-prone skin, whereas SKIN&CO features only a single [serum](https://lovi.care/skincare/ingredients/serum) on this page which contains fragrance. Niacinamide helps reduce skin pigmentation and glycerol provides emollient hydration benefits.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Simple or SKIN&CO: which moisturizer is better?

Simple offers several moisturizers like the Hydrating Light Moisturiser and [Water](https://lovi.care/skincare/ingredients/water) Boost Hydrating Gel Cream, while SKIN&CO features the Truffle Therapy Serum, which contains fragrance, unlike the fragrance-free products on this page. Lovi rates the fit levels for both brands' moisturizers as average across various skin types.

### Which is more affordable, Simple or SKIN&CO?

Simple stands out for affordability, with reviewers frequently mentioning its lightweight and value-friendly moisturizers on this page. SKIN&CO has only one product listed and lacks mentions of budget-friendliness.

### Which causes fewer breakouts, Simple or SKIN&CO?

Simple features fragrance-free options and is rated High for sensitive skin, but the products on this page are sometimes noted to cause breakouts, while SKIN&CO lists fragrance in its only product and has no reported data on breakouts.

### Which brand has more products listed on the page, Simple or SKIN&CO?

Simple has more products listed on the page than SKIN&CO, offering a variety of cleansers, makeup removers, moisturizers, and a toner compared to SKIN&CO's single serum.

### How does the fragrance content differ between Simple and SKIN&CO products?

Simple products on this page list no fragrance in their ingredients, whereas SKIN&CO includes fragrance in its Truffle Therapy Serum.

### Which company has a longer history, Simple or SKIN&CO?

Simple has a longer history, having been founded in 1960 in the United Kingdom, whereas SKIN&CO was founded in 2008.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/brands/simple)
- Skincare: [SKIN&CO](https://lovi.care/skincare/brands/skin-and-co)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-skin-and-co (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-skin-and-co
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-skin-and-co
- Germany: https://lovi.care/skincare/de/compare/simple-vs-skin-and-co
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- Canada: https://lovi.care/skincare/ca/compare/simple-vs-skin-and-co
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