# Simple vs ILIA Beauty

Page: https://lovi.care/skincare/compare/simple-vs-ilia-beauty

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Simple and ILIA Beauty are distinct skincare lines created to support daily routines through gentle, thoughtful formulations. The British brand is known for moisturizers, makeup removers, cleansers, and toners enriched with [niacinamide](https://lovi.care/skincare/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/ingredients/glycerin), which suit acne-prone and oily skin best. Meanwhile, the Canadian brand is widely loved for its nourishing moisturizers and hydrating compositions that suit dry, normal, and combination skin. While both offer supportive care, they differ in their primary skin-type suitability and key ingredient focus.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

[tracxn.com](https://tracxn.com/d/companies/ilia-beauty/__9WyJY6jBVsIpf6X5oVASXK-LuJlDTWhr53W5UcX5jlw) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/ilia-beauty-lands-paul-schiraldi-as-ceo)

This page compares some of the most popular Simple and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg15345e6852).

### Popular Simple vs ILIA Beauty products

#### Simple

- [Micellar Water](https://lovi.care/skincare/p/simple/micellar-water/for/mature-skin) — Average fit — [$19.50 at Amazon](https://www.amazon.com/dp/B071XCT81N?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [$20.00 at Amazon](https://www.amazon.com/dp/B0G4DWBM9V?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [$6.24 at Amazon](https://www.amazon.com/dp/B000LQX6XG?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [$7.90 at Amazon](https://www.amazon.com/dp/B000LQUA6M?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [$6.40 at Amazon](https://www.amazon.com/dp/B000LNHB6M?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [$15.64 at Amazon](https://www.amazon.com/dp/B076TBCFWR?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [$6.67 at Amazon](https://www.amazon.com/dp/B076V2D94Y?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

#### ILIA Beauty

- [The Base Face Milk](https://lovi.care/skincare/p/ilia-beauty/the-base-face-milk/for/dark-spots) — Average fit

## Questions and answers

### Simple or ILIA Beauty: which is better?

Simple is a better choice for everyday skincare on this page because it offers a wider range of budget-friendly cleansers, makeup removers, and moisturizers with key ingredients like [glycerin](https://lovi.care/skincare/ingredients/glycerin). Glycerin helps maintain skin hydration.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and ILIA Beauty?

Simple offers a broad lineup of cleansers, moisturizers, and makeup removers that fit acne-prone, oily, and oily acne-prone skin best, whereas ILIA Beauty features just one moisturizer on this page. Glycerin, a key ingredient found in Simple products, helps improve skin hydration.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Simple or ILIA Beauty: which moisturizer is better?

Simple offers a wider variety of value-friendly moisturizers with an average Lovi fit across skin types, whereas ILIA Beauty features only The Base Face Milk, which also has an average Lovi fit. Glycerin is a key ingredient in Simple products that helps support skin hydration.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which is more affordable, Simple or ILIA Beauty?

Simple offers budget-friendly products, as reviewers note its moisturizers are value-friendly, while ILIA Beauty has only one product on this page and lacks budget positioning details here.

### Which causes fewer breakouts, Simple or ILIA Beauty?

Simple offers products like its Micellar Cleansing [Water](https://lovi.care/skincare/ingredients/water) that achieve a high Lovi fit for acne-prone skin, whereas ILIA Beauty has only one product on this page with an average fit and no specific acne-focused routines. Reviewers note that Simple products may sometimes cause breakouts or irritations, while no breakout feedback is listed for ILIA Beauty.

### When were Simple and ILIA Beauty founded and who currently owns them?

Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011. ILIA Beauty was founded in 2011 in Canada and is owned by Famille C as of 2022.

### Do any of the products from Simple or ILIA Beauty contain fragrance?

Every product on this page from both Simple and ILIA Beauty lists no fragrance in its ingredients, meaning these items are fragrance-free.

### What are the key ingredients featured across Simple products?

The key ingredients featured across the products on this page for Simple are [Niacinamide](https://lovi.care/skincare/ingredients/niacinamide) and Glycerin.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/brands/simple)
- Canadian skincare: [ILIA Beauty](https://lovi.care/skincare/brands/ilia-beauty)

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- [La Roche-Posay vs Simple](https://lovi.care/skincare/compare/la-roche-posay-vs-simple)
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- [Dr. Althea vs Simple](https://lovi.care/skincare/compare/dr-althea-vs-simple)
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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-ilia-beauty (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-ilia-beauty
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-ilia-beauty
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- Italy: https://lovi.care/skincare/it/compare/simple-vs-ilia-beauty
- Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-ilia-beauty
- Spain: https://lovi.care/skincare/es/compare/simple-vs-ilia-beauty
- Canada: https://lovi.care/skincare/ca/compare/simple-vs-ilia-beauty
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