# Simple vs grace & stella

Page: https://lovi.care/skincare/compare/simple-vs-grace-and-stella

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Simple and grace & stella are two distinct skincare lines offering tailored approaches to daily nourishment and gentle care. Simple is known for its gentle moisturizers, makeup removers, cleansers, and toners featuring [niacinamide](https://lovi.care/skincare/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/ingredients/glycerin), which suit acne-prone skin and oily skin best. Meanwhile, grace & stella is loved for its nourishing eye products and moisturizers that feature carefully crafted formulas designed for all skin types. Ultimately, the British brand focuses on targeted solutions for specific complexions, while the Canadian brand emphasizes restorative care and daily self-care for everyone.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.

[graceandstella.com](https://www.graceandstella.com/pages/faq) [tracxn.com](https://tracxn.com/d/companies/gravitiq/__cAcLAYVXizPoeM7P-lpcSTukNbDz1463zb8cbxeIerY) [pitchbook.com](https://pitchbook.com/profiles/company/484071-94) [preqin.com](https://www.preqin.com/data/profile/asset/gravitiq-holdings--inc-/454659)

This page compares some of the most popular Simple and grace & stella products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg5a057e863a).

### Popular Simple vs grace & stella products

#### grace & stella

- [Under Eye Mask](https://lovi.care/skincare/p/grace-and-stella/under-eye-mask/for/oily-skin) — Superior fit — [$18.95 at Amazon](https://www.amazon.com/dp/B0CYCFRZKD?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Hyaluronic Acid Serum](https://lovi.care/skincare/p/grace-and-stella/hyaluronic-acid-serum/for/dry-sensitive-skin) — High fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/p/simple/micellar-water/for/mature-skin) — Average fit — [$19.50 at Amazon](https://www.amazon.com/dp/B071XCT81N?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [$20.00 at Amazon](https://www.amazon.com/dp/B0G4DWBM9V?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [$6.24 at Amazon](https://www.amazon.com/dp/B000LQX6XG?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [$7.90 at Amazon](https://www.amazon.com/dp/B000LQUA6M?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [$6.40 at Amazon](https://www.amazon.com/dp/B000LNHB6M?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [$15.64 at Amazon](https://www.amazon.com/dp/B076TBCFWR?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [$6.67 at Amazon](https://www.amazon.com/dp/B076V2D94Y?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or grace & stella: which is better?

grace & stella fits dry sensitive skin with a High Lovi level through its [Hyaluronic Acid](https://lovi.care/skincare/ingredients/hyaluronic-acid) [Serum](https://lovi.care/skincare/ingredients/serum), whereas Simple products on this page achieve an Average fit there. [Glycerin](https://lovi.care/skincare/ingredients/glycerin) helps maintain hydration.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and grace & stella?

Simple offers a broad range of everyday skincare basics like cleansers, toners, and moisturizers that fit oily and acne-prone skin best, while grace & stella focuses on targeted treatments such as eye masks and hyaluronic acid serum. Reviewers note that Simple provides lightweight, value-friendly moisturizers and gentle makeup removers, though some users find that it can cause breakouts or struggles with heavy makeup.

### Simple or grace & stella: which moisturizer is better?

Simple offers more varied daily moisturizers, like its lightweight options that reviewers find value-friendly, while grace & stella features a dedicated Hyaluronic Acid Serum that Lovi rates as High for dry skin. Glycerin helps provide skin hydration, and hyaluronic acid may help improve skin quality.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Simple or grace & stella?

Simple offers lightweight, value-friendly moisturizers on this page, whereas grace & stella does not feature information about affordability.

### Which causes fewer breakouts, Simple or grace & stella?

Simple products on this page are known to sometimes cause breakouts or irritations, whereas grace & stella does not report such issues. [Niacinamide](https://lovi.care/skincare/ingredients/niacinamide) in Simple products may help improve skin condition.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### When was each brand founded and where are they from?

Simple was founded in 1960 in the United Kingdom, while grace & stella was founded in 2016 in Canada.

### Do any products from Simple or grace & stella contain fragrance?

Every product on this page from both Simple and grace & stella lists no fragrance in its ingredients.

### How does the Under Eye Mask by grace & stella fit different skin types compared to Simple's products?

The Under Eye Mask by grace & stella achieves a Superior fit for oily skin and a High fit for all other skin types on this page. In comparison, Simple's products generally reach an Average fit across most skin types, though its Kind to Skin Soothing Facial Toner reaches a Superior fit for mature skin and a High fit for several others.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/brands/simple)
- Canadian skincare: [grace & stella](https://lovi.care/skincare/brands/grace-and-stella)

## More comparisons

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- [SKIN1004 vs grace & stella](https://lovi.care/skincare/compare/skin1004-vs-grace-and-stella)
- [Anua vs Simple](https://lovi.care/skincare/compare/anua-vs-simple)
- [Anua vs grace & stella](https://lovi.care/skincare/compare/anua-vs-grace-and-stella)
- [Medicube vs Simple](https://lovi.care/skincare/compare/medicube-vs-simple)
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- [The Ordinary vs Simple](https://lovi.care/skincare/compare/the-ordinary-vs-simple)
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- [Beauty of Joseon vs Simple](https://lovi.care/skincare/compare/beauty-of-joseon-vs-simple)
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- [CeraVe vs Simple](https://lovi.care/skincare/compare/cerave-vs-simple)
- [CeraVe vs grace & stella](https://lovi.care/skincare/compare/cerave-vs-grace-and-stella)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs grace & stella](https://lovi.care/skincare/compare/la-roche-posay-vs-grace-and-stella)
- [Dr. Althea vs Simple](https://lovi.care/skincare/compare/dr-althea-vs-simple)
- [Dr. Althea vs grace & stella](https://lovi.care/skincare/compare/dr-althea-vs-grace-and-stella)
- [Some By Mi vs Simple](https://lovi.care/skincare/compare/some-by-mi-vs-simple)
- [Some By Mi vs grace & stella](https://lovi.care/skincare/compare/some-by-mi-vs-grace-and-stella)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-grace-and-stella (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-grace-and-stella
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-grace-and-stella
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