# Shu Uemura vs NEOCUTIS Page: https://lovi.care/skincare/compare/shu-uemura-vs-neocutis The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. Shu Uemura and NEOCUTIS are skincare brands, with the former being a Japanese line founded in 1967 and the latter a Swiss house established in 2003. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas like the cleansing oil, while NEOCUTIS is widely beloved for its refined [serums](https://lovi.care/skincare/ingredients/serum) and moisturizers, including Bio Serum Firm and lumière. The Japanese offerings suit all skin types best, whereas the Swiss preparations suit mature, dry, and stressed skin best because of their deeply restorative properties. Through consistent application, both provide balanced, gentle care that maintains comfort and helps restore natural radiance. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013. [businesswire.com](https://www.businesswire.com/news/home/20260716926041/en/Merz-Completes-Inaugural-%E2%82%AC450-Million-Schuldschein-Loan-Issuance) [gcimagazine.com](https://www.gcimagazine.com/brands-products/skin-care/news/21870673/merz-to-purchase-neocutis) This page compares some of the most popular Shu Uemura and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg748de6666c). ### Popular Shu Uemura vs NEOCUTIS products #### NEOCUTIS - [Bio Serum Firm](https://lovi.care/skincare/p/neocutis/bio-serum-firm/for/mature-skin) — High fit - [lumière](https://lovi.care/skincare/p/neocutis/lumiere/for/dry-skin) — Average fit #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [$50.00 at Amazon](https://www.amazon.com/dp/B0DNJKPSB8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) ## Questions and answers ### Shu Uemura or NEOCUTIS: which is better? NEOCUTIS gives better results than Shu Uemura, as Bio [Serum](https://lovi.care/skincare/ingredients/serum) Firm achieves a High Lovi fit for mature and dry skin while the products on this page for Shu Uemura only reach an Average fit. Every product on this page for both brands lists no fragrance in its ingredients. ### What is the difference between Shu Uemura and NEOCUTIS? NEOCUTIS products on this page get a High fit for mature, dry, and sensitive skin types, whereas Shu Uemura products on this page achieve only an Average fit for those same skins. Both brands offer formulas that list no fragrance in their ingredients. ### Which is more affordable, Shu Uemura or NEOCUTIS? Neither Shu Uemura nor NEOCUTIS lists pricing information on this page, so affordability cannot be compared here. ### Which causes fewer breakouts, Shu Uemura or NEOCUTIS? NEOCUTIS causes fewer breakouts on this page, as its serum has an Average fit for acne-prone skin while Shu Uemura's cleansing oil has a Low fit. Squalane, which is found in skincare products, may play a role in acne vulgaris according to study 2. [The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/) ### Which brand is older, Shu Uemura or NEOCUTIS? Shu Uemura is older than NEOCUTIS, having been founded in Japan in 1967 compared to NEOCUTIS which was established in Switzerland in 2003. ### Where were Shu Uemura and NEOCUTIS founded? Shu Uemura was founded in Japan, while NEOCUTIS was founded in Switzerland. ### Which parent companies currently own Shu Uemura and NEOCUTIS? Shu Uemura is owned by L'Oréal S.A., while NEOCUTIS is owned by Merz Holding GmbH & Co. KG. ## Research behind their key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022 - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1 acetate, Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998 - [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025 - [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 acetate, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026 - [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tripeptide-1 acetate · International Journal of Cosmetic Science, 2026 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/brands/shu-uemura) - Swiss skincare: [NEOCUTIS](https://lovi.care/skincare/brands/neocutis) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs NEOCUTIS](https://lovi.care/skincare/compare/skin1004-vs-neocutis) - [Anua vs Shu Uemura](https://lovi.care/skincare/compare/anua-vs-shu-uemura) - [Anua vs NEOCUTIS](https://lovi.care/skincare/compare/anua-vs-neocutis) - [Medicube vs Shu Uemura](https://lovi.care/skincare/compare/medicube-vs-shu-uemura) - [Medicube vs NEOCUTIS](https://lovi.care/skincare/compare/medicube-vs-neocutis) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs NEOCUTIS](https://lovi.care/skincare/compare/the-ordinary-vs-neocutis) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs NEOCUTIS](https://lovi.care/skincare/compare/beauty-of-joseon-vs-neocutis) - [COSRX vs Shu Uemura](https://lovi.care/skincare/compare/cosrx-vs-shu-uemura) - [COSRX vs NEOCUTIS](https://lovi.care/skincare/compare/cosrx-vs-neocutis) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/compare/cerave-vs-shu-uemura) - [CeraVe vs NEOCUTIS](https://lovi.care/skincare/compare/cerave-vs-neocutis) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs NEOCUTIS](https://lovi.care/skincare/compare/la-roche-posay-vs-neocutis) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs NEOCUTIS](https://lovi.care/skincare/compare/dr-althea-vs-neocutis) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs NEOCUTIS](https://lovi.care/skincare/compare/some-by-mi-vs-neocutis) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-neocutis (this page) - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-neocutis - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-neocutis - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-neocutis - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-neocutis - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-neocutis - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-neocutis - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-neocutis - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-neocutis - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-neocutis - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-neocutis - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-neocutis - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-neocutis