# Shu Uemura vs HUDA BEAUTY Page: https://lovi.care/skincare/compare/shu-uemura-vs-huda-beauty The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. Shu Uemura and HUDA BEAUTY are distinct beauty lines offering thoughtful approaches to daily care. The Japanese heritage brand founded in 1967 is deeply loved for its transformative makeup removers and meticulously crafted formulas like the cleansing oil, suiting all skin types best with gentle, effective care that maintains skin comfort. Conversely, the other is widely beloved for its high-performance primers, color corrector, and baking powder, as well as its modern, skin-smoothing formulas like the EASY BLUR PRIMER, which suits normal, combination, and oily skin best by balancing shine and extending makeup wear. Ultimately, the former relies on balanced, nourishing ingredients for universal gentleness, while the latter employs weightless textures to refine texture and deliver a seamless finish. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) This page compares some of the most popular Shu Uemura and HUDA BEAUTY products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgda96665f3c). ### Popular Shu Uemura vs HUDA BEAUTY products #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [$50.00 at Amazon](https://www.amazon.com/dp/B0DNJKPSB8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) #### HUDA BEAUTY - [EASY BLUR PRIMER](https://lovi.care/skincare/p/huda-beauty/easy-blur-primer/for/dry-skin) — Average fit ## Questions and answers ### Shu Uemura or HUDA BEAUTY: which is better? Shu Uemura gets an Average fit rating for dry and sensitive skin on Lovi, whereas HUDA BEAUTY gets an Average fit for dry skin and Low or Caution ratings for most other types. ### What is the difference between Shu Uemura and HUDA BEAUTY? Shu Uemura and HUDA BEAUTY both feature fragrance-free formulas on this page, but they differ significantly in their targeted care. Shu Uemura's cleansing oil achieves an Average fit for dry, sensitive, mature, and dark spot-prone skin, while HUDA BEAUTY's EASY BLUR PRIMER mostly ranges from Low to Caution across skin types. ### Which is more affordable, Shu Uemura or HUDA BEAUTY? I am sorry, but the provided page facts do not contain pricing or affordability information to compare Shu Uemura and HUDA BEAUTY. ### Which causes fewer breakouts, Shu Uemura or HUDA BEAUTY? Shu Uemura cleansing oil and HUDA BEAUTY EASY BLUR PRIMER both carry caution or low fit levels for acne-prone skin on Lovi. Squalane, an ingredient that may induce inflammatory mediators linked to acne, is found in both brands. [The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/) ### How do Shu Uemura and HUDA BEAUTY compare in terms of being owned by an independent company versus L'Oreal S.A.? Shu Uemura has been owned by L'Oréal S.A. since 2003, whereas HUDA BEAUTY is owned by an independent company. ### What are the founding years and countries of origin for Shu Uemura and HUDA BEAUTY? Shu Uemura was founded in 1967 in Japan, while HUDA BEAUTY was founded in 2013. ### How do the Lovi fit levels for dry skin compare between Shu Uemura's cleansing oil and HUDA BEAUTY's EASY BLUR PRIMER? Shu Uemura's cleansing oil has an Average Lovi fit for dry skin, while HUDA BEAUTY's EASY BLUR PRIMER also has an Average fit for dry skin. ## Research behind their key ingredients - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/brands/shu-uemura) - Skincare: [HUDA BEAUTY](https://lovi.care/skincare/brands/huda-beauty) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs HUDA BEAUTY](https://lovi.care/skincare/compare/skin1004-vs-huda-beauty) - [Anua vs Shu Uemura](https://lovi.care/skincare/compare/anua-vs-shu-uemura) - [Anua vs HUDA BEAUTY](https://lovi.care/skincare/compare/anua-vs-huda-beauty) - [Medicube vs Shu Uemura](https://lovi.care/skincare/compare/medicube-vs-shu-uemura) - [Medicube vs HUDA BEAUTY](https://lovi.care/skincare/compare/medicube-vs-huda-beauty) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs HUDA BEAUTY](https://lovi.care/skincare/compare/the-ordinary-vs-huda-beauty) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs HUDA BEAUTY](https://lovi.care/skincare/compare/beauty-of-joseon-vs-huda-beauty) - [COSRX vs Shu Uemura](https://lovi.care/skincare/compare/cosrx-vs-shu-uemura) - [COSRX vs HUDA BEAUTY](https://lovi.care/skincare/compare/cosrx-vs-huda-beauty) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/compare/cerave-vs-shu-uemura) - [CeraVe vs HUDA BEAUTY](https://lovi.care/skincare/compare/cerave-vs-huda-beauty) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs HUDA BEAUTY](https://lovi.care/skincare/compare/la-roche-posay-vs-huda-beauty) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs HUDA BEAUTY](https://lovi.care/skincare/compare/dr-althea-vs-huda-beauty) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs HUDA BEAUTY](https://lovi.care/skincare/compare/some-by-mi-vs-huda-beauty) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-huda-beauty (this page) - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-huda-beauty - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-huda-beauty - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-huda-beauty - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-huda-beauty - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-huda-beauty - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-huda-beauty - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-huda-beauty - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-huda-beauty - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-huda-beauty - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-huda-beauty - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-huda-beauty - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-huda-beauty