# Shu Uemura vs Biluma Page: https://lovi.care/skincare/compare/shu-uemura-vs-biluma The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. Shu Uemura and Biluma are well-regarded skincare brands known for their meticulously crafted formulas and tailored approach to daily care. The Japanese pioneer offers transformative makeup removers that suit all skin types best, with its cleansing oil standing out as ideal for acne-prone skin. Meanwhile, the Indian label is beloved for sophisticated [serums](https://lovi.care/skincare/ingredients/serum) that suit combination, sensitive, and dry skin best, alongside its specialized cream for acne-prone skin. While both rely on carefully balanced ingredients to maintain skin comfort, they differ in their heritage, ownership, and specific ideal skin types. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) Biluma is an Indian skincare brand founded in 2014 and owned by Galderma Group AG. [galderma.com](https://www.galderma.com/sites/default/files/2026-03/galderma_ar_2025_consolidated-doc_8b_260304_-_full.pdf) This page compares some of the most popular Shu Uemura and Biluma products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgab2712e9b3). ### Popular Shu Uemura vs Biluma products #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [$50.00 at Amazon](https://www.amazon.com/dp/B0DNJKPSB8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) #### Biluma - [Cream](https://lovi.care/skincare/p/biluma/cream/for/combination-skin) — Average fit ## Questions and answers ### Shu Uemura or Biluma: which is better? Neither brand is universally better, as Shu Uemura has an Average Lovi fit for dry and sensitive skin, while Biluma has an Average Lovi fit for combination and acne-prone skin. Every product on this page for both brands lists no fragrance in its ingredients. ### What is the difference between Shu Uemura and Biluma? Shu Uemura and Biluma differ in their makeup and target skin types, as Shu Uemura offers a cleansing oil while Biluma features a cream [serum](https://lovi.care/skincare/ingredients/serum). Lovi rates Shu Uemura as Average for dry, sensitive, mature, and dark spot skin, and Low or Caution for oily and acne-prone skin. Meanwhile, Lovi rates Biluma as Average for combination, dark spot, mature, oily, sensitive, and acne-prone skin, but Low for dry and dry sensitive skin. ### Which is more affordable, Shu Uemura or Biluma? The products on this page for both Shu Uemura and Biluma do not list pricing information, so affordability cannot be compared. ### Which causes fewer breakouts, Shu Uemura or Biluma? For acne-prone skin, Biluma gets an Average fit from Lovi, whereas Shu Uemura gets a Low fit or requires caution for the products on this page. Biluma may help you avoid breakouts better since its cream is rated more favorably for acne-prone skin than Shu Uemura's cleansing oil. ### Which brand is older, Shu Uemura or Biluma? Shu Uemura is older, having been founded in Japan in 1967, whereas Biluma was founded later in India in 2014. ### Which company owns Shu Uemura and which owns Biluma? Shu Uemura is owned by L'Oréal S.A., and Biluma is owned by Galderma Group AG. ### Do Shu Uemura or Biluma products contain fragrance? Every product on this page from both Shu Uemura and Biluma lists no fragrance in its ingredients. ## Research behind their key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020 - [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020 - [A double-blind, placebo-controlled randomized trial of Serratulae quinquefoliae folium, a new source of β-arbutin, in selected skin hyperpigmentations](https://pubmed.ncbi.nlm.nih.gov/26119285/) Arbutin · Journal of Cosmetic Dermatology, 2015 - [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha arbutin · Heliyon, 2023 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/brands/shu-uemura) - Indian skincare: [Biluma](https://lovi.care/skincare/brands/biluma) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs Biluma](https://lovi.care/skincare/compare/skin1004-vs-biluma) - [Anua vs Shu Uemura](https://lovi.care/skincare/compare/anua-vs-shu-uemura) - [Anua vs Biluma](https://lovi.care/skincare/compare/anua-vs-biluma) - [Medicube vs Shu Uemura](https://lovi.care/skincare/compare/medicube-vs-shu-uemura) - [Medicube vs Biluma](https://lovi.care/skincare/compare/medicube-vs-biluma) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs Biluma](https://lovi.care/skincare/compare/the-ordinary-vs-biluma) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs Biluma](https://lovi.care/skincare/compare/beauty-of-joseon-vs-biluma) - [COSRX vs Shu Uemura](https://lovi.care/skincare/compare/cosrx-vs-shu-uemura) - [COSRX vs Biluma](https://lovi.care/skincare/compare/cosrx-vs-biluma) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/compare/cerave-vs-shu-uemura) - [CeraVe vs Biluma](https://lovi.care/skincare/compare/cerave-vs-biluma) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs Biluma](https://lovi.care/skincare/compare/la-roche-posay-vs-biluma) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs Biluma](https://lovi.care/skincare/compare/dr-althea-vs-biluma) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs Biluma](https://lovi.care/skincare/compare/some-by-mi-vs-biluma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-biluma (this page) - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-biluma - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-biluma - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-biluma - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-biluma - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-biluma - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-biluma - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-biluma - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-biluma - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-biluma - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-biluma - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-biluma - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-biluma