# Shu Uemura vs Augustinus Bader

Page: https://lovi.care/skincare/compare/shu-uemura-vs-augustinus-bader

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Shu Uemura and Augustinus Bader are distinguished skincare lines rooted in distinct traditions, with the former founded in Japan in 1967 and the latter established in Germany in 2018. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas, while Augustinus Bader is celebrated for its nourishing moisturizers, targeted [serums](https://lovi.care/skincare/ingredients/serum), and soothing eye products. The Japanese offerings suit all skin types best, featuring standout cleansing oils ideal for acne-prone skin, whereas the German compositions suit dry and dry sensitive skin best, with standout choices including The Serum for acne-prone skin, The Eye Cream for dark spots, and The Rich Cream for mature skin. Ultimately, both differ as the former relies on gentle and effective balances to maintain comfort, while the latter employs sophisticated, deeply hydrating formulas to support the complexion with measured, graceful efficacy.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

[loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf)

Augustinus Bader is a German skincare brand founded in 2018.

[augustinusbader.com](https://augustinusbader.com/en-uk/pages/website-terms-of-use) [beautymatter.com](https://beautymatter.com/articles/augustinus-bader) [pitchbook.com](https://pitchbook.com/profiles/company/267940-81)

This page compares some of the most popular Shu Uemura and Augustinus Bader products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg68fdbebe9a).

### Popular Shu Uemura vs Augustinus Bader products

#### Augustinus Bader

- [The Rich Cream](https://lovi.care/skincare/p/augustinus-bader/the-rich-cream/for/dry-skin) — Superior fit — [$315.00 at Amazon](https://www.amazon.com/dp/B07RWLZZ1L?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [The Cream](https://lovi.care/skincare/p/augustinus-bader/the-cream/for/mature-skin) — High fit — [$315.00 at Amazon](https://www.amazon.com/dp/B08WH421M7?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [The Serum](https://lovi.care/skincare/p/augustinus-bader/the-serum/for/dry-skin) — Superior fit — [$200.00 at Amazon](https://www.amazon.com/dp/B0D69VTJ1Z?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [The Eye Cream](https://lovi.care/skincare/p/augustinus-bader/the-eye-cream/for/dry-skin) — Superior fit — [$215.00 at Amazon](https://www.amazon.com/dp/B0F2CP5NPF?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [The Face Oil](https://lovi.care/skincare/p/augustinus-bader/the-face-oil/for/dry-skin) — High fit — [$100.00 at Amazon](https://www.amazon.com/dp/B09T74KL41?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

#### Shu Uemura

- [cleansing oil](https://lovi.care/skincare/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [$50.00 at Amazon](https://www.amazon.com/dp/B0DNJKPSB8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

## Questions and answers

### Shu Uemura or Augustinus Bader: which is better?

Augustinus Bader is better for dry, dry sensitive, and mature skin, where Lovi gives it a Superior fit across several moisturizers and [serums](https://lovi.care/skincare/ingredients/serum). Shu Uemura offers only an Average fit for those skin types with its cleansing oil. Every product on this page for both brands lists no fragrance in its ingredients.

### What is the difference between Shu Uemura and Augustinus Bader?

Augustinus Bader offers a broad range of moisturizers, serums, and eye creams that achieve a Superior fit for dry and mature skin types on this page, while Shu Uemura features a single cleansing oil with an Average fit for those same concerns. Every product across both brands on this page lists no fragrance in its ingredients.

### Which is more affordable, Shu Uemura or Augustinus Bader?

Augustinus Bader has an extreme price, while Shu Uemura is owned by L'Oreal S.A., but the products on this page do not list specific prices for direct comparison.

### Which causes fewer breakouts, Shu Uemura or Augustinus Bader?

Shu Uemura cleansing oil has a Low fit for acne-prone skin, while Augustinus Bader products on this page have Average fits for acne-prone skin and sometimes note breakouts in reviews. Reviewers report that Augustinus Bader moisturizers may sometimes cause breakouts, but neither brand is primarily designed to prevent them.

### How do the founding years and company ownership compare between Shu Uemura and Augustinus Bader?

Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003, whereas Augustinus Bader was founded more recently in 2018 in Germany and remains independently owned.

### Do any of the products from Shu Uemura or Augustinus Bader contain fragrance?

Every product from Shu Uemura and Augustinus Bader on this page lists no fragrance in its ingredients.

### Which Augustinus Bader products achieve a Superior fit for dry skin according to the Lovi fit levels?

For dry skin, the products on this page from Augustinus Bader that achieve a Superior fit are The Rich Cream, The Serum, and The Eye Cream.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica stem extract flower leaf, Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Resveratrol as a Multifunctional Topical Hypopigmenting Agent](https://pubmed.ncbi.nlm.nih.gov/30813264/) Resveratrol · International Journal of Molecular Sciences, 2019
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007
- [Effects of Locally Applied Glycerol and Xylitol on the Hydration, Barrier Function and Morphological Parameters of the Skin](https://pubmed.ncbi.nlm.nih.gov/27349297/) Xylitol · Acta Dermato-venereologica, 2017
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [Systematic Study of Resveratrol Nanoliposomes Transdermal Delivery System for Enhancing Anti-Aging and Skin-Brightening Efficacy](https://pubmed.ncbi.nlm.nih.gov/36985709/) Resveratrol · Molecules, 2023
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Fermented pomegranate extracts protect against oxidative stress and aging of skin](https://pubmed.ncbi.nlm.nih.gov/34416060/) Punica granatum extract · Journal of Cosmetic Dermatology, 2022
- [Sunscreens and Cosmetic Formulations Containing Ascorbyl Tetraisopalmitate and Rice Peptides for the Improvement of Skin Photoaging: A Double-blind, Randomized Placebo-controlled Clinical Study](https://pubmed.ncbi.nlm.nih.gov/33529350/) Ascorbyl tetraisopalmitate · Photochemistry and Photobiology, 2021
- [Clinical evidence of the efficacy and safety of a new 3-in-1 anti-aging topical night serum-in-oil containing melatonin, bakuchiol, and ascorbyl tetraisopalmitate: 103 females treated from 28 to 84 days](https://pubmed.ncbi.nlm.nih.gov/30924254/) Ascorbyl tetraisopalmitate · Journal of Cosmetic Dermatology, 2019
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica stem extract flower leaf, Centella asiatica extract · Molecules, 2023
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Antioxidant-based topical formulations influence on the inflammatory response of Japanese skin: A clinical study using non-invasive techniques](https://pubmed.ncbi.nlm.nih.gov/28385617/) Ascorbyl tetraisopalmitate · European Journal of Pharmaceutics and Biopharmaceutics, 2017
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Topical microemulsion containing Punica granatum extract: its control over skin erythema and melanin in healthy Asian subjects](https://pubmed.ncbi.nlm.nih.gov/25610348/) Punica granatum extract · Postepy Dermatologii I Alergologii, 2014
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The effect of a vitamin A palmitate and antioxidant-containing oil-based moisturizer on photodamaged skin of several body sites](https://pubmed.ncbi.nlm.nih.gov/23438139/) Retinyl palmitate · Journal of Cosmetic Dermatology, 2013
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Xylitol · Molecules, 2021
- [Prospective randomized double-blind comparative study of topical acetyl zingerone with tetrahexyldecyl ascorbate versus tetrahexyldecyl ascorbate alone on facial photoaging](https://pubmed.ncbi.nlm.nih.gov/38525606/) Ascorbyl tetraisopalmitate · Journal of Cosmetic Dermatology, 2024
- [Photoprotective, Antioxidant and Anti-Inflammatory Effects of Aged Punica granatum Extract: In Vitro and In Vivo Insights](https://pubmed.ncbi.nlm.nih.gov/40755496/) Punica granatum extract · Food Science & Nutrition, 2025
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil, Butyrospermum parkii butter shea butter · Lasers in Medical Science, 2025

## The brands

- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/brands/shu-uemura)
- German skincare: [Augustinus Bader](https://lovi.care/skincare/brands/augustinus-bader)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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