# Purito vs Shiseido

Page: https://lovi.care/skincare/compare/purito-vs-shiseido

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Purito and Shiseido are gentle skincare brands founded in Korea and Japan, respectively. The first brand offers thoughtful moisturizers, [serums](https://lovi.care/skincare/ingredients/serum), sunscreens, and makeup removers built upon soothing formulas that suit dry and dry sensitive skin best. Meanwhile, the second brand provides a meticulous array of moisturizers, cleansers, sunscreens, and serums formulated with key ingredients like [glycerin](https://lovi.care/skincare/ingredients/glycerin) to suit sensitive and mature skin. These offerings differ as the Korean line leans toward a steady and comforting approach, whereas the Japanese line relies on clinically shown hydration benefits.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

[corp.shiseido.com](https://corp.shiseido.com/en/company/info/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shiseido) [marketscreener.com](https://www.marketscreener.com/quote/stock/SHISEIDO-COMPANY-LIMITED-6492328/news/Shiseido-Company-Limited-Announces-CEO-Changes-Effective-January-1-2025-47501230/)

This page compares some of the most popular Purito and Shiseido products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg24e7ef2229).

### Popular Purito vs Shiseido products

#### Purito

- [Oat-in Calming Gel Cream](https://lovi.care/skincare/p/purito/oat-in-calming-gel-cream/for/sensitive-skin) — High fit
- [Mighty Bamboo Panthenol Cream](https://lovi.care/skincare/p/purito/mighty-bamboo-panthenol-cream/for/acne-prone-skin) — High fit
- [Centella Unscented Serum](https://lovi.care/skincare/p/purito/centella-unscented-serum/for/sensitive-skin) — Superior fit — [$16.95 at Amazon](https://www.amazon.com/dp/B0CST174J1?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Daily Soft Touch Sunscreen](https://lovi.care/skincare/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [$15.90 at Amazon](https://www.amazon.com/dp/B0H4TLVRBG?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [From Green Cleansing Oil](https://lovi.care/skincare/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [$28.72 at Amazon](https://www.amazon.com/dp/B0BL79RBTB?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Deep Sea Pure Water Cream](https://lovi.care/skincare/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [$15.65 at Amazon](https://www.amazon.com/dp/B0D4TXNGRP?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Wonder Releaf Centella Eye Cream](https://lovi.care/skincare/p/purito/wonder-releaf-centella-eye-cream/for/oily-acne-prone-skin) — High fit — [$12.80 at Amazon](https://www.amazon.com/dp/B0CSSZBTKM?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Centella Unscented Toner](https://lovi.care/skincare/p/purito/centella-unscented-toner/for/acne-prone-skin) — Superior fit — [$19.20 at Amazon](https://www.amazon.com/dp/B0CST12NYJ?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

#### Shiseido

- [Benefiance Wrinkle Smoothing Eye Cream](https://lovi.care/skincare/p/shiseido/benefiance-wrinkle-smoothing-eye-cream/for/mature-skin) — High fit — [$68.00 at Amazon](https://www.amazon.com/dp/B0C9RXV1VY?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/p/shiseido/ultimune-power-infusing-concentrate/for/sensitive-skin) — Average fit — [$165.00 at Amazon](https://www.amazon.com/dp/B0F5YYYNGW?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [VITAL PERFECTION](https://lovi.care/skincare/p/shiseido/vital-perfection/for/mature-skin) — Average fit — [$124.10 at Amazon](https://www.amazon.com/dp/B0CP67VGG7?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Clarifying Cleansing Foam](https://lovi.care/skincare/p/shiseido/clarifying-cleansing-foam/for/mature-skin) — Average fit — [$33.15 at Amazon](https://www.amazon.com/dp/B07Q2HNRTB?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Essential Energy Hydrating Cream](https://lovi.care/skincare/p/shiseido/essential-energy-hydrating-cream/for/mature-skin) — Superior fit — [$55.00 at Amazon](https://www.amazon.com/dp/B09SBSPXTY?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Activating Essence](https://lovi.care/skincare/p/shiseido/activating-essence/for/dry-skin) — High fit
- [FUTURE SOLUTION LX](https://lovi.care/skincare/p/shiseido/future-solution-lx/for/sensitive-skin) — High fit
- [Bio-Performance Advanced Super Revitalizing Cream](https://lovi.care/skincare/p/shiseido/bio-performance-advanced-super-revitalizing-cream/for/dry-skin) — Warning fit — [$115.00 at Amazon](https://www.amazon.com/dp/B0002JBQFW?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

## People Say

Purito

Shiseido

- Lightweight and Non-Greasy Texture Mostly Mentioned Sometimes Noted “absorbs instantly into skin — Purito Oat-in Calming Gel Cream” “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream” “feels like lotion — Purito Daily Soft Touch Sunscreen” “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
- Deep Hydration Not noted Mostly Mentioned “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream” “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION” “Skin feels more hydrated — Shiseido Activating Essence”
- Soothing and Calming Mostly Mentioned Not noted “calmed my redness instantly — Purito Centella Unscented Serum” “calmed my redness immediately — Purito Oat-in Calming Gel Cream” “helped calm down my acne — Purito Mighty Bamboo Panthenol Cream”
- Acne-Safe and Gentle Formula Mostly Mentioned Rarely Noted “non-stinging — Purito Centella Unscented Toner” “no stinging on sensitive skin — Purito Centella Unscented Serum” “completely transparent — Purito Daily Soft Touch Sunscreen” “No irritation — Shiseido Essential Energy Hydrating Cream”
- Glass Skin and Radiance Rarely Noted Sometimes Noted “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate” “brighter complexion, healthy glow, less dullness, even skin tone — Shiseido VITAL PERFECTION” “Complexion appeared more luminous — Shiseido Activating Essence” “gives dewy, glowy glass skin — Purito Mighty Bamboo Panthenol Cream”
- Hydrating and Plumping Often Mentioned Not noted “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream” “Keeps area plump — Purito Wonder Releaf Centella Eye Cream” “leaves skin plump — Purito Centella Unscented Serum”
- High Price Point Not noted Mostly Mentioned “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
- Strong Fragrance or Scent Not noted Often Mentioned “old lady smell — Shiseido Eudermine Revitalizing Essence”
- Insufficient Moisture or Hydration Often Mentioned Rarely Noted “Not enough for winter — Shiseido Essential Energy Hydrating Cream” “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”

### Purito vs Shiseido routines for dry skin

#### Purito-focused routine

- Cleanser: [La Roche-Posay Toleriane Hydrating Gentle Cleanser](https://lovi.care/skincare/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — [$19.99 at Amazon](https://www.amazon.com/dp/B01N7T7JKJ?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/p/purito/centella-unscented-toner/for/dry-skin) — High fit — [$19.20 at Amazon](https://www.amazon.com/dp/B0CST12NYJ?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [$15.65 at Amazon](https://www.amazon.com/dp/B0D4TXNGRP?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [$15.90 at Amazon](https://www.amazon.com/dp/B0H4TLVRBG?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [$28.72 at Amazon](https://www.amazon.com/dp/B0BL79RBTB?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Centella Unscented Serum](https://lovi.care/skincare/p/purito/centella-unscented-serum/for/dry-skin) — Superior fit — [$16.95 at Amazon](https://www.amazon.com/dp/B0CST174J1?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [$22.00 at Amazon](https://www.amazon.com/dp/B09XWPL5VN?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Clarifying Cleansing Foam](https://lovi.care/skincare/p/shiseido/clarifying-cleansing-foam/for/dry-skin) — Caution fit — [$33.15 at Amazon](https://www.amazon.com/dp/B07Q2HNRTB?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/p/shiseido/eudermine-revitalizing-essence/for/dry-skin) — Average fit — [$80.78 at Amazon](https://www.amazon.com/dp/B0BT8KYZMP?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/p/shiseido/essential-energy-hydrating-cream/for/dry-skin) — High fit — [$55.00 at Amazon](https://www.amazon.com/dp/B09SBSPXTY?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [d'Alba Piedmont Waterfull Mild Sunscreen](https://lovi.care/skincare/p/d-alba/piedmont-waterfull-mild-sunscreen/for/dry-skin) — Superior fit — [$15.99 at Amazon](https://www.amazon.com/dp/B0DKJ63Y6B?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [MISSHA Ultra Hyalon Cleansing Cream](https://lovi.care/skincare/p/missha/ultra-hyalon-cleansing-cream/for/dry-skin) — Superior fit — [$21.70 at Amazon](https://www.amazon.com/dp/B084Q16G8D?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/p/shiseido/ultimune-power-infusing-concentrate/for/dry-skin) — Low fit — [$165.00 at Amazon](https://www.amazon.com/dp/B0F5YYYNGW?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Nourishing Mask: [MEDIHEAL Vita Essential Mask](https://lovi.care/skincare/p/mediheal/vita-essential-mask/for/dry-skin) — Superior fit — [$22.00 at Amazon](https://www.amazon.com/dp/B09XWPL5VN?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week

[Buy Purito routine · $138.41 · 94% fit](https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B01N7T7JKJ&Quantity.1=1&ASIN.2=B0CST12NYJ&Quantity.2=1&ASIN.3=B0D4TXNGRP&Quantity.3=1&ASIN.4=B0H4TLVRBG&Quantity.4=1&ASIN.5=B0BL79RBTB&Quantity.5=1&ASIN.6=B0CST174J1&Quantity.6=1&ASIN.7=B09XWPL5VN&Quantity.7=1&AssociateTag=lovi-care-web-routine-20) [Buy Shiseido routine · $393.62 · 74% fit](https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B07Q2HNRTB&Quantity.1=1&ASIN.2=B0BT8KYZMP&Quantity.2=1&ASIN.3=B09SBSPXTY&Quantity.3=1&ASIN.4=B0DKJ63Y6B&Quantity.4=1&ASIN.5=B084Q16G8D&Quantity.5=1&ASIN.6=B0F5YYYNGW&Quantity.6=1&ASIN.7=B09XWPL5VN&Quantity.7=1&AssociateTag=lovi-care-web-routine-20) [See multi-brand routine · 99% fit](https://lovi.care/skincare/skin/dry-skin)

### Purito vs Shiseido routines for oily skin

#### Purito-focused routine

- Cleanser: [CeraVe Foaming Facial Cleanser](https://lovi.care/skincare/p/cerave/foaming-facial-cleanser/for/oily-skin) — Superior fit — [$15.97 at Amazon](https://www.amazon.com/dp/B01N1LL62W?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/p/purito/centella-unscented-toner/for/oily-skin) — Superior fit — [$19.20 at Amazon](https://www.amazon.com/dp/B0CST12NYJ?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/p/purito/deep-sea-pure-water-cream/for/oily-skin) — Average fit — [$15.65 at Amazon](https://www.amazon.com/dp/B0D4TXNGRP?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/p/purito/daily-soft-touch-sunscreen/for/oily-skin) — High fit — [$15.90 at Amazon](https://www.amazon.com/dp/B0H4TLVRBG?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/p/purito/from-green-cleansing-oil/for/oily-skin) — Average fit — [$28.72 at Amazon](https://www.amazon.com/dp/B0BL79RBTB?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Pixi Glow Tonic](https://lovi.care/skincare/p/pixi/glow-tonic/for/oily-skin) — Superior fit — [$28.42 at Amazon](https://www.amazon.com/dp/B00KH6QX08?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Pure Vitamin C Serum](https://lovi.care/skincare/p/purito/pure-vitamin-c-serum/for/oily-skin) — Superior fit — [$14.40 at Amazon](https://www.amazon.com/dp/B091561ZZJ?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [$69.00 at Amazon](https://www.amazon.com/dp/B071ZBJPH7?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Revision Skincare Black Mask](https://lovi.care/skincare/p/revision-skincare/black-mask/for/oily-skin) — Superior fit — [$79.00 at Amazon](https://www.amazon.com/dp/B0DQ5XJ5FK?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Deep Cleansing Foam](https://lovi.care/skincare/p/shiseido/deep-cleansing-foam/for/oily-skin) — High fit — [$39.00 at Amazon](https://www.amazon.com/dp/B07HYQXNKF?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/p/shiseido/eudermine-revitalizing-essence/for/oily-skin) — Average fit — [$80.78 at Amazon](https://www.amazon.com/dp/B0BT8KYZMP?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/p/shiseido/essential-energy-hydrating-cream/for/oily-skin) — Average fit — [$55.00 at Amazon](https://www.amazon.com/dp/B09SBSPXTY?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/p/cerave/am-facial-moisturizing-lotion-spf-30/for/oily-skin) — Superior fit — [$14.97 at Amazon](https://www.amazon.com/dp/B00F97FHAW?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/oily-skin) — Superior fit — [$50.00 at Amazon](https://www.amazon.com/dp/B0DNJKPSB8?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Pixi Glow Tonic](https://lovi.care/skincare/p/pixi/glow-tonic/for/oily-skin) — Superior fit — [$28.42 at Amazon](https://www.amazon.com/dp/B00KH6QX08?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/p/shiseido/ultimune-power-infusing-concentrate/for/oily-skin) — Average fit — [$165.00 at Amazon](https://www.amazon.com/dp/B0F5YYYNGW?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/p/dermalogica/daily-microfoliant/for/oily-skin) — Superior fit — [$69.00 at Amazon](https://www.amazon.com/dp/B071ZBJPH7?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [Revision Skincare Black Mask](https://lovi.care/skincare/p/revision-skincare/black-mask/for/oily-skin) — Superior fit — [$79.00 at Amazon](https://www.amazon.com/dp/B0DQ5XJ5FK?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week

[Buy Purito routine · $286.26 · 89% fit](https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B01N1LL62W&Quantity.1=1&ASIN.2=B0CST12NYJ&Quantity.2=1&ASIN.3=B0D4TXNGRP&Quantity.3=1&ASIN.4=B0H4TLVRBG&Quantity.4=1&ASIN.5=B0BL79RBTB&Quantity.5=1&ASIN.6=B00KH6QX08&Quantity.6=1&ASIN.7=B091561ZZJ&Quantity.7=1&ASIN.8=B071ZBJPH7&Quantity.8=1&ASIN.9=B0DQ5XJ5FK&Quantity.9=1&AssociateTag=lovi-care-web-routine-20) [Buy Shiseido routine · $581.17 · 85% fit](https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B07HYQXNKF&Quantity.1=1&ASIN.2=B0BT8KYZMP&Quantity.2=1&ASIN.3=B09SBSPXTY&Quantity.3=1&ASIN.4=B00F97FHAW&Quantity.4=1&ASIN.5=B0DNJKPSB8&Quantity.5=1&ASIN.6=B00KH6QX08&Quantity.6=1&ASIN.7=B0F5YYYNGW&Quantity.7=1&ASIN.8=B071ZBJPH7&Quantity.8=1&ASIN.9=B0DQ5XJ5FK&Quantity.9=1&AssociateTag=lovi-care-web-routine-20) [See multi-brand routine · 98% fit](https://lovi.care/skincare/skin/oily-skin)

### Purito vs Shiseido routines for combination skin

#### Purito-focused routine

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/p/fresh/soy-face-cleanser/for/combination-skin) — Superior fit — [$28.08 at Amazon](https://www.amazon.com/dp/B00AU9EBTC?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Centella Unscented Toner](https://lovi.care/skincare/p/purito/centella-unscented-toner/for/combination-skin) — Superior fit — [$19.20 at Amazon](https://www.amazon.com/dp/B0CST12NYJ?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Deep Sea Pure Water Cream](https://lovi.care/skincare/p/purito/deep-sea-pure-water-cream/for/combination-skin) — Average fit — [$15.65 at Amazon](https://www.amazon.com/dp/B0D4TXNGRP?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [Daily Soft Touch Sunscreen](https://lovi.care/skincare/p/purito/daily-soft-touch-sunscreen/for/combination-skin) — High fit — [$15.90 at Amazon](https://www.amazon.com/dp/B0H4TLVRBG?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [From Green Cleansing Oil](https://lovi.care/skincare/p/purito/from-green-cleansing-oil/for/combination-skin) — High fit — [$28.72 at Amazon](https://www.amazon.com/dp/B0BL79RBTB?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Medicube Zero Pore Pad 2.0](https://lovi.care/skincare/p/medicube/zero-pore-pad-2-0/for/combination-skin) — Superior fit — [$18.90 at Amazon](https://www.amazon.com/dp/B09V7Z4TJG?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Pure Vitamin C Serum](https://lovi.care/skincare/p/purito/pure-vitamin-c-serum/for/combination-skin) — Superior fit — [$14.40 at Amazon](https://www.amazon.com/dp/B091561ZZJ?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [$69.00 at Amazon](https://www.amazon.com/dp/B071ZBJPH7?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask](https://lovi.care/skincare/p/herbivore-botanicals/blue-tansy-bha-and-enzyme-pore-refining-mask/for/combination-skin) — Superior fit — [$58.00 at Amazon](https://www.amazon.com/dp/B015RRNQCY?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week

#### Shiseido-focused routine

- Cleanser: [Deep Cleansing Foam](https://lovi.care/skincare/p/shiseido/deep-cleansing-foam/for/combination-skin) — High fit — [$39.00 at Amazon](https://www.amazon.com/dp/B07HYQXNKF?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- Hydrating Toner: [Eudermine Revitalizing Essence](https://lovi.care/skincare/p/shiseido/eudermine-revitalizing-essence/for/combination-skin) — High fit — [$80.78 at Amazon](https://www.amazon.com/dp/B0BT8KYZMP?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Once a week
- Moisturizer: [Essential Energy Hydrating Cream](https://lovi.care/skincare/p/shiseido/essential-energy-hydrating-cream/for/combination-skin) — Average fit — [$55.00 at Amazon](https://www.amazon.com/dp/B09SBSPXTY?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning · Evening · Once a week
- SPF: [CeraVe AM Facial Moisturizing Lotion SPF 30](https://lovi.care/skincare/p/cerave/am-facial-moisturizing-lotion-spf-30/for/combination-skin) — Superior fit — [$14.97 at Amazon](https://www.amazon.com/dp/B00F97FHAW?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Morning
- Pre-Cleanser: [Shu Uemura Ultime8 Sublime Beauty Cleansing Oil](https://lovi.care/skincare/p/shu-uemura/ultime8-sublime-beauty-cleansing-oil/for/combination-skin) — Superior fit — [$50.00 at Amazon](https://www.amazon.com/dp/B0DNJKPSB8?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Cleansing Toner: [Medicube Zero Pore Pad 2.0](https://lovi.care/skincare/p/medicube/zero-pore-pad-2-0/for/combination-skin) — Superior fit — [$18.90 at Amazon](https://www.amazon.com/dp/B09V7Z4TJG?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening
- Serum or Treatment: [Ultimune Power Infusing Concentrate](https://lovi.care/skincare/p/shiseido/ultimune-power-infusing-concentrate/for/combination-skin) — Average fit — [$165.00 at Amazon](https://www.amazon.com/dp/B0F5YYYNGW?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Evening · Once a week
- Enzyme Powder: [Dermalogica Daily Microfoliant](https://lovi.care/skincare/p/dermalogica/daily-microfoliant/for/combination-skin) — Superior fit — [$69.00 at Amazon](https://www.amazon.com/dp/B071ZBJPH7?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week
- Cleansing Mask: [HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask](https://lovi.care/skincare/p/herbivore-botanicals/blue-tansy-bha-and-enzyme-pore-refining-mask/for/combination-skin) — Superior fit — [$58.00 at Amazon](https://www.amazon.com/dp/B015RRNQCY?tag=lovi-care-web-routine-20&linkCode=osi&th=1&psc=1) — Once a week

[Buy Purito routine · $267.85 · 90% fit](https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B00AU9EBTC&Quantity.1=1&ASIN.2=B0CST12NYJ&Quantity.2=1&ASIN.3=B0D4TXNGRP&Quantity.3=1&ASIN.4=B0H4TLVRBG&Quantity.4=1&ASIN.5=B0BL79RBTB&Quantity.5=1&ASIN.6=B09V7Z4TJG&Quantity.6=1&ASIN.7=B091561ZZJ&Quantity.7=1&ASIN.8=B071ZBJPH7&Quantity.8=1&ASIN.9=B015RRNQCY&Quantity.9=1&AssociateTag=lovi-care-web-routine-20) [Buy Shiseido routine · $550.65 · 84% fit](https://www.amazon.com/gp/aws/cart/add.html?ASIN.1=B07HYQXNKF&Quantity.1=1&ASIN.2=B0BT8KYZMP&Quantity.2=1&ASIN.3=B09SBSPXTY&Quantity.3=1&ASIN.4=B00F97FHAW&Quantity.4=1&ASIN.5=B0DNJKPSB8&Quantity.5=1&ASIN.6=B09V7Z4TJG&Quantity.6=1&ASIN.7=B0F5YYYNGW&Quantity.7=1&ASIN.8=B071ZBJPH7&Quantity.8=1&ASIN.9=B015RRNQCY&Quantity.9=1&AssociateTag=lovi-care-web-routine-20) [See multi-brand routine · 97% fit](https://lovi.care/skincare/skin/combination-skin)

## Questions and answers

### Purito or Shiseido: which is better?

Purito is better suited for most shoppers on this page, as Lovi rates its routine fit as Superior for dry, dry sensitive, sensitive, combination, acne-prone, mature, dark spots, and oily acne-prone skin types. Shiseido achieves a High fit for those same categories, but reviewers frequently note concerns regarding its high price point and strong fragrance, whereas Purito lists no fragrance across any of the products on this page.

### What is the difference between Purito and Shiseido?

Purito offers fragrance-free products that are especially great for sensitive skin, while Shiseido provides luxurious, deeply hydrating formulas that often include added fragrance. Lovi rates Purito as having a Superior routine fit for dry skin, whereas Shiseido has an Average fit.

### Purito or Shiseido for dry skin?

For dry skin, Purito is the better choice because Lovi rates its routine fit as Superior, whereas Shiseido achieves only Average.

### Purito or Shiseido: which moisturizer is better?

Purito offers a better overall moisturizer range on this page, as every product lists no fragrance and the brand is known for lightweight, soothing formulas that help calm sensitive skin. Shiseido moisturizers provide deep hydration and luxurious textures, but many include fragrance and carry a higher price point.

### Which is more affordable, Purito or Shiseido?

Purito is more affordable, whereas Shiseido is noted for its high price point among the products on this page.

### Between Purito and Shiseido, which brand is better for mature skin?

Purito is better for mature skin, achieving a Superior routine fit compared to Shiseido's Average level. Lovi rates Purito as Superior for mature skin, while Shiseido products on this page often feature a strong fragrance.

### How do the fragrance options compare between Purito and Shiseido products?

Purito offers fragrance-free options, as every product on this page lists no fragrance in its ingredients. In contrast, Shiseido includes fragrance in the majority of its range on this page, with strong fragrance frequently noted by reviewers.

### Which brand performs better for providing deep hydration versus lightweight texture?

Shiseido performs better for deep hydration, while Purito does better for lightweight and non-greasy texture.

### Purito or Shiseido for oily skin?

For oily skin, both Purito and Shiseido perform well, with Lovi rating each brand at a High fit level for this skin type. Reviewers note that Purito provides lightweight and non-greasy textures, while Shiseido offers deep hydration.

### Purito or Shiseido: which sunscreen is better?

Purito offers a better sunscreen option for most users on this page, as the Daily Soft Touch Sunscreen achieves a Superior Lovi fit level for dry skin, dry sensitive skin, skin with dark spots, sensitive skin, and acne-prone skin, while Shiseido's Ultimate Sun Protector Lotion is rated Low for skin with dark spots and oily skin, and Caution for dry skin. Every Purito product on this page lists no fragrance in its ingredients, whereas many Shiseido products contain added fragrance.

### Purito or Shiseido for sensitive skin?

Purito is a better fit for sensitive skin, as Lovi rates its routine as Superior compared to Shiseido's High. The products on this page for Purito also list no fragrance in their ingredients.

### Purito or Shiseido for acne-prone skin?

Purito is a better fit for acne-prone skin, as Lovi rates its routine as Superior compared to Shiseido's High. Reviewers note that Purito offers acne-safe and gentle formulas with lightweight moisturizers.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Caffeine's mechanisms of action and its cosmetic use](https://pubmed.ncbi.nlm.nih.gov/23075568/) Caffeine · Skin Pharmacology and Physiology, 2013
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Psychophysical study of the effects of topical application of menthol in healthy volunteers](https://pubmed.ncbi.nlm.nih.gov/16527405/) Menthol · Pain, 2006
- [Evaluation of efficacy and tolerance of a nighttime topical antioxidant containing resveratrol, baicalin, and vitamin e for treatment of mild to moderately photodamaged skin](https://pubmed.ncbi.nlm.nih.gov/25607790/) Scutellaria baicalensis root extract · Journal of Drugs in Dermatology, 2014
- [Ethanol extracts of Sanguisorba officinalis L. suppress TNF-α/IFN-γ-induced pro-inflammatory chemokine production in HaCaT cells](https://pubmed.ncbi.nlm.nih.gov/26655409/) Sanguisorba officinalis root extract · Phytomedicine, 2015
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Skin barrier disruption by sodium lauryl sulfate-exposure alters the expressions of involucrin, transglutaminase 1, profilaggrin, and kallikreins during the repair phase in human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/18007579/) Sodium lauryl sulfate · The Journal of Investigative Dermatology, 2008
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Madecassic acid, Madecassoside, Asiaticoside · Indian Journal of Pharmaceutical Sciences, 2016
- [Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling](https://pubmed.ncbi.nlm.nih.gov/16890388/) Panax ginseng root extract · Journal of Ethnopharmacology, 2007
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin](https://pubmed.ncbi.nlm.nih.gov/25607907/) Avena sativa seed oat seed water seed · Journal of Drugs in Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [A review of topical high-concentration L-menthol as a translational model of cold allodynia and hyperalgesia](https://pubmed.ncbi.nlm.nih.gov/23963768/) Menthol · European Journal of Pain, 2014
- [Design, preparation, and evaluation of liposomal gel formulations for treatment of acne: in vitro and in vivo studies](https://pubmed.ncbi.nlm.nih.gov/30442066/) Lauric acid · Drug Development and Industrial Pharmacy, 2019
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside, Asiaticoside, Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [In vitro antioxidant, collagenase inhibition, and in vivo anti-wrinkle effects of combined formulation containing Punica granatum, Ginkgo biloba, Ficus carica, and Morus alba fruits extract](https://pubmed.ncbi.nlm.nih.gov/26203268/) Ginkgo biloba leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2015
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Preparation of novel apigenin-enriched, liposomal and non-liposomal, antiinflammatory topical formulations as substitutes for corticosteroid therapy](https://pubmed.ncbi.nlm.nih.gov/20641055/) Extracts flower · Phytotherapy Research, 2011
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant](https://pubmed.ncbi.nlm.nih.gov/31130869/) Caffeine · Frontiers in Physiology, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin, Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf extract · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Madecassoside · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Changes in Skin Barrier Function after Repeated Exposition to Phospholipid-Based Surfactants and Sodium Dodecyl Sulfate In Vivo and Corneocyte Surface Analysis by Atomic Force Microscopy](https://pubmed.ncbi.nlm.nih.gov/33804924/) Sodium lauryl sulfate · Pharmaceutics, 2021
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [A novel model of inflammatory pain in human skin involving topical application of sodium lauryl sulfate](https://pubmed.ncbi.nlm.nih.gov/20358390/) Sodium lauryl sulfate · Inflammation Research, 2010
- [Subclinical, non-erythematous irritation with an open assay model (washing): sodium lauryl sulfate (SLS) versus sodium laureth sulfate (SLES)](https://pubmed.ncbi.nlm.nih.gov/11278060/) Sodium laureth sulfate · Food and Chemical Toxicology, 2001
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Lauric acid · Dermatologic Therapy, 2020
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Asiatic acid · International Journal of Pharmaceutics, 2024
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Microbicidal activity of tripotassium phosphate and fatty acids toward spoilage and pathogenic bacteria associated with poultry](https://pubmed.ncbi.nlm.nih.gov/16013388/) Myristic acid · Journal of Food Protection, 2005
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 2-o-ethyl ascorbic acid · Polymers, 2023
- [Synergistic approach for acne vulgaris treatment using glycerosomes loaded with lincomycin and lauric acid: Formulation, in silico, in vitro, LC-MS/MS skin deposition assay and in vivo evaluation](https://pubmed.ncbi.nlm.nih.gov/37805147/) Lauric acid · International Journal of Pharmaceutics, 2023
- [Effect of hydroxypropyl-β-cyclodextrin in fluid and semi-solid submicron emulsions on physiological skin parameters during regular in vivo application](https://pubmed.ncbi.nlm.nih.gov/33236374/) Cyclodextrin · International Journal of Cosmetic Science, 2021
- [Formulation of Ascorbic Acid and Betaine-based Therapeutic Deep Eutectic System for Enhanced Transdermal Delivery of Ascorbic Acid](https://pubmed.ncbi.nlm.nih.gov/38794349/) Betaine · Pharmaceutics, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/30637727/) Sodium lauryl sulfate · The British Journal of Dermatology, 2019
- [A controlled, three-part trial to investigate the barrier function and skin hydration properties of six skin protectants](https://pubmed.ncbi.nlm.nih.gov/16439809/) Dimethicone · Ostomy/wound Management, 2005
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling](https://pubmed.ncbi.nlm.nih.gov/40345503/) Lavandula angustifolia oil lavender oil · Free Radical Biology & Medicine, 2025
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Dead Sea minerals: New findings on skin and the biology beyond](https://pubmed.ncbi.nlm.nih.gov/30903724/) Deep sea water · Experimental Dermatology, 2019
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Ginkgo biloba leaves extract's cosmeceutical evaluation: a preliminary assessments on human volunteers towards achieving improved skin condition and rejuvenation](https://pubmed.ncbi.nlm.nih.gov/37074796/) Ginkgo biloba leaf extract · Drug Development and Industrial Pharmacy, 2023
- [Combining Topical and Oral Botanicals for Skin Redness, Pigmentation, Sleep, and Mood: A Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/36431167/) Theanine · Journal of Clinical Medicine, 2022
- [Antioxidant and membrane-protective effects of the 3-O-ethyl ascorbic acid-cannabigerol system on UVB-irradiated human keratinocytes](https://pubmed.ncbi.nlm.nih.gov/39778604/) 2-o-ethyl ascorbic acid · Free Radical Biology & Medicine, 2025
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Hydrolyzed jojoba esters · Journal of Cosmetic Dermatology, 2008
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Transdermal Delivery of Baicalin Based on Bio-Vesicles and Its Efficacy in Antiaging of the Skin](https://pubmed.ncbi.nlm.nih.gov/39946269/) Scutellaria baicalensis root extract · Journal of Cosmetic Dermatology, 2025
- [Effect of isosecotanapartholide isolated from Artemisia princeps Pampanini on IL‑33 production and STAT‑1 activation in HaCaT keratinocytes](https://pubmed.ncbi.nlm.nih.gov/28447741/) Artemisia princeps leaf extract · Molecular Medicine Reports, 2017
- [Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability](https://pubmed.ncbi.nlm.nih.gov/39985147/) 2-o-ethyl ascorbic acid · Journal of Liposome Research, 2025
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 2-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Noninvasive Monitoring of Palmitoyl Hexapeptide-12 in Human Skin Layers: Mechanical Interaction with Skin Components and Its Potential Skincare Benefits](https://pubmed.ncbi.nlm.nih.gov/39964201/) Palmitoyl hexapeptide-12 · ACS Applied Bio Materials, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Potassium 4-Methoxysalicylate (4MSK) Exerts a Skin Lightening Effect by Acting on Melanocytes and Keratinocytes](https://pubmed.ncbi.nlm.nih.gov/40071590/) Potassium methoxysalicylate · Journal of Cosmetic Dermatology, 2025
- [New Chalcone-Derived Molecule for the Topical Regulation of Hyperpigmentation and Skin Aging](https://pubmed.ncbi.nlm.nih.gov/39598529/) Angelica keiskei leaf extract · Pharmaceutics, 2024
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl methoxycinnamate, Octocrylene · Archives of Dermatological Research, 2024
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tetrapeptide-7, Palmitoyl tripeptide-1 · International Journal of Cosmetic Science, 2026
- [Efficacy of anti-sebum moisturizing cream containing 2% l-carnitine and 5% epigallocatechin gallate in seborrhea: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/37194909/) Uji green tea extract · Journal of Cosmetic Dermatology, 2023
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Homosalate · Journal of Drugs in Dermatology, 2025

## The brands

- Korean skincare: [Purito](https://lovi.care/skincare/brands/purito)
- Japanese skincare: [Shiseido](https://lovi.care/skincare/brands/shiseido)

## More comparisons

- [SKIN1004 vs Purito](https://lovi.care/skincare/compare/skin1004-vs-purito)
- [SKIN1004 vs Shiseido](https://lovi.care/skincare/compare/skin1004-vs-shiseido)
- [Anua vs Purito](https://lovi.care/skincare/compare/anua-vs-purito)
- [Anua vs Shiseido](https://lovi.care/skincare/compare/anua-vs-shiseido)
- [Medicube vs Purito](https://lovi.care/skincare/compare/medicube-vs-purito)
- [Medicube vs Shiseido](https://lovi.care/skincare/compare/medicube-vs-shiseido)
- [The Ordinary vs Purito](https://lovi.care/skincare/compare/the-ordinary-vs-purito)
- [The Ordinary vs Shiseido](https://lovi.care/skincare/compare/the-ordinary-vs-shiseido)
- [Beauty of Joseon vs Purito](https://lovi.care/skincare/compare/beauty-of-joseon-vs-purito)
- [Beauty of Joseon vs Shiseido](https://lovi.care/skincare/compare/beauty-of-joseon-vs-shiseido)
- [COSRX vs Purito](https://lovi.care/skincare/compare/cosrx-vs-purito)
- [COSRX vs Shiseido](https://lovi.care/skincare/compare/cosrx-vs-shiseido)
- [CeraVe vs Purito](https://lovi.care/skincare/compare/cerave-vs-purito)
- [CeraVe vs Shiseido](https://lovi.care/skincare/compare/cerave-vs-shiseido)
- [La Roche-Posay vs Purito](https://lovi.care/skincare/compare/la-roche-posay-vs-purito)
- [La Roche-Posay vs Shiseido](https://lovi.care/skincare/compare/la-roche-posay-vs-shiseido)
- [Dr. Althea vs Purito](https://lovi.care/skincare/compare/dr-althea-vs-purito)
- [Dr. Althea vs Shiseido](https://lovi.care/skincare/compare/dr-althea-vs-shiseido)
- [Some By Mi vs Purito](https://lovi.care/skincare/compare/some-by-mi-vs-purito)
- [Some By Mi vs Shiseido](https://lovi.care/skincare/compare/some-by-mi-vs-shiseido)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/purito-vs-shiseido (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/purito-vs-shiseido
- Ireland: https://lovi.care/skincare/ie/compare/purito-vs-shiseido
- Germany: https://lovi.care/skincare/de/compare/purito-vs-shiseido
- France: https://lovi.care/skincare/fr/compare/purito-vs-shiseido
- Italy: https://lovi.care/skincare/it/compare/purito-vs-shiseido
- Netherlands: https://lovi.care/skincare/nl/compare/purito-vs-shiseido
- Spain: https://lovi.care/skincare/es/compare/purito-vs-shiseido
- Canada: https://lovi.care/skincare/ca/compare/purito-vs-shiseido
- Australia: https://lovi.care/skincare/au/compare/purito-vs-shiseido
- Singapore: https://lovi.care/skincare/sg/compare/purito-vs-shiseido
- Saudi Arabia: https://lovi.care/skincare/sa/compare/purito-vs-shiseido
- United Arab Emirates: https://lovi.care/skincare/ae/compare/purito-vs-shiseido