# NIOD vs the purest

Page: https://lovi.care/skincare/compare/niod-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

NIOD and the purest are distinct skincare options, with the former featuring advanced [serums](https://lovi.care/skincare/ingredients/serum) and balancing toners like Modulating Glucosides and [Superoxide Dismutase](https://lovi.care/skincare/ingredients/superoxide-dismutase) Saccharide Mist, while the latter is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. The Canadian brand suits mature, sensitive, and dry skin types best through its scientifically rigorous development, whereas the mild nature of the second option suits sensitive, dry, and combination skin best, offering reliable daily support for acne-prone skin. Ultimately, the two brands differ through sophisticated, targeted results versus consistent, understated performance.

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

[elcompanies.com](https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2024/06-03-2024-114511824) [glossy.co](https://www.glossy.co/beauty/estee-lauder-companies-completes-acquisition-of-deciem-the-ordinary-niod-for-1-7-billion/) [niod.com](https://niod.com/en-us/niod-about.html) [beautymatter.com](https://beautymatter.com/articles/niod-beautys-smartest-cult-brand-hits-sephora)

This page compares some of the most popular NIOD and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg04bf2ac5bb).

### Popular NIOD vs the purest products

#### NIOD

- [Modulating Glucosides](https://lovi.care/skincare/p/niod/modulating-glucosides/for/mature-skin) — High fit
- [Superoxide Dismutase Saccharide Mist](https://lovi.care/skincare/p/niod/superoxide-dismutase-saccharide-mist/for/dry-sensitive-skin) — Average fit

#### the purest

- [solutions](https://lovi.care/skincare/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### NIOD or the purest: which is better?

NIOD is better for shoppers who want to avoid added scents, as every product on this page contains no fragrance, whereas the purest includes fragrance in its solutions moisturizer. Furthermore, Lovi rates NIOD's Modulating Glucosides [serum](https://lovi.care/skincare/ingredients/serum) with a High fit across multiple skin types.

### What is the difference between NIOD and the purest?

NIOD and the purest differ in their formulation fragrance and ownership, as NIOD is owned by The Estée Lauder Companies Inc. and all products on this page list no fragrance, whereas the purest is owned by Evly Pharma Cosmetics and includes fragrance in its solutions moisturizer. Lovi rates NIOD Modulating Glucosides as a High fit for sensitive skin, and the purest solutions as a High fit for sensitive skin.

### Which is more affordable, NIOD or the purest?

Neither NIOD nor the purest is more affordable because the provided page facts do not contain pricing information for either brand.

### Which causes fewer breakouts, NIOD or the purest?

NIOD is the better choice for acne-prone skin because Lovi rates its Modulating Glucosides as High for oily acne-prone skin and Average for acne-prone skin, whereas the purest solutions moisturizer is rated Low for both. Additionally, every product on the NIOD page is fragrance-free, while the purest solutions includes fragrance, which may irritate breakout-prone skin.

[Skin Pharmacology and Physiology, 2012](https://pubmed.ncbi.nlm.nih.gov/22584263/)

### Which brand was founded earlier, NIOD or the purest?

NIOD was founded in 2015, making it older than the purest, which was founded in 2020.

### Which brand's products are completely free of fragrance according to the page?

NIOD is the brand whose products on this page are completely free of fragrance, whereas the purest includes fragrance in its products.

### How do the Lovi fit levels for sensitive skin compare between NIOD's Modulating Glucosides and the purest's solutions?

NIOD's Modulating Glucosides has a High Lovi fit level for sensitive skin, whereas the purest's solutions has a High Lovi fit level for sensitive skin as well. Both products are well-suited for sensitive skin, though NIOD's serum is fragrance-free while the purest's moisturizer contains fragrance.

[Skin Pharmacology and Physiology, 2012](https://pubmed.ncbi.nlm.nih.gov/22584263/) [The Journal of Clinical and Aesthetic Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22916312/)

## Research behind their key ingredients

- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glucosides · Skin Pharmacology and Physiology, 2012
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glucosides · The Journal of Clinical and Aesthetic Dermatology, 2012
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Topical application of superoxide dismutase mediated by HIV-TAT peptide attenuates UVB-induced damages in human skin](https://pubmed.ncbi.nlm.nih.gov/27460952/) Superoxide dismutase · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Use of the synthetic superoxide dismutase/catalase mimetic EUK-134 to compensate for seasonal antioxidant deficiency by reducing pre-existing lipid peroxides at the human skin surface](https://pubmed.ncbi.nlm.nih.gov/18492138/) Superoxide dismutase · International Journal of Cosmetic Science, 2004
- [Redefining face contour with a novel anti-aging cosmetic product: an open-label, prospective clinical study](https://pubmed.ncbi.nlm.nih.gov/29180884/) Pseudoalteromonas exopolysaccharides · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin](https://pubmed.ncbi.nlm.nih.gov/20883290/) Sodium salicylate · Journal of Cosmetic Dermatology, 2010
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025

## The brands

- Canadian skincare: [NIOD](https://lovi.care/skincare/brands/niod)
- Skincare: [the purest](https://lovi.care/skincare/brands/the-purest)

## More comparisons

- [SKIN1004 vs NIOD](https://lovi.care/skincare/compare/skin1004-vs-niod)
- [SKIN1004 vs the purest](https://lovi.care/skincare/compare/skin1004-vs-the-purest)
- [Anua vs NIOD](https://lovi.care/skincare/compare/anua-vs-niod)
- [Anua vs the purest](https://lovi.care/skincare/compare/anua-vs-the-purest)
- [Medicube vs NIOD](https://lovi.care/skincare/compare/medicube-vs-niod)
- [Medicube vs the purest](https://lovi.care/skincare/compare/medicube-vs-the-purest)
- [The Ordinary vs NIOD](https://lovi.care/skincare/compare/the-ordinary-vs-niod)
- [The Ordinary vs the purest](https://lovi.care/skincare/compare/the-ordinary-vs-the-purest)
- [Beauty of Joseon vs NIOD](https://lovi.care/skincare/compare/beauty-of-joseon-vs-niod)
- [Beauty of Joseon vs the purest](https://lovi.care/skincare/compare/beauty-of-joseon-vs-the-purest)
- [COSRX vs NIOD](https://lovi.care/skincare/compare/cosrx-vs-niod)
- [COSRX vs the purest](https://lovi.care/skincare/compare/cosrx-vs-the-purest)
- [CeraVe vs NIOD](https://lovi.care/skincare/compare/cerave-vs-niod)
- [CeraVe vs the purest](https://lovi.care/skincare/compare/cerave-vs-the-purest)
- [La Roche-Posay vs NIOD](https://lovi.care/skincare/compare/la-roche-posay-vs-niod)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs NIOD](https://lovi.care/skincare/compare/dr-althea-vs-niod)
- [Dr. Althea vs the purest](https://lovi.care/skincare/compare/dr-althea-vs-the-purest)
- [Some By Mi vs NIOD](https://lovi.care/skincare/compare/some-by-mi-vs-niod)
- [Some By Mi vs the purest](https://lovi.care/skincare/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/niod-vs-the-purest (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/niod-vs-the-purest
- Ireland: https://lovi.care/skincare/ie/compare/niod-vs-the-purest
- Germany: https://lovi.care/skincare/de/compare/niod-vs-the-purest
- France: https://lovi.care/skincare/fr/compare/niod-vs-the-purest
- Italy: https://lovi.care/skincare/it/compare/niod-vs-the-purest
- Netherlands: https://lovi.care/skincare/nl/compare/niod-vs-the-purest
- Spain: https://lovi.care/skincare/es/compare/niod-vs-the-purest
- Canada: https://lovi.care/skincare/ca/compare/niod-vs-the-purest
- Australia: https://lovi.care/skincare/au/compare/niod-vs-the-purest
- Singapore: https://lovi.care/skincare/sg/compare/niod-vs-the-purest
- Saudi Arabia: https://lovi.care/skincare/sa/compare/niod-vs-the-purest
- United Arab Emirates: https://lovi.care/skincare/ae/compare/niod-vs-the-purest
