# Hada Labo vs Principia

Page: https://lovi.care/skincare/compare/hada-labo-vs-principia

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Hada Labo and Principia are two distinct skincare brands known for thoughtful formulations that support a healthy complexion. The Japanese line offers hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science, suiting dry skin and acne-prone skin best with options like the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Conversely, the latter brand is recognized for thoughtful cleansers and precise formulas, such as the Gel de Limpeza GL-01, which suit balanced to oily skin best. While both help maintain healthy skin, they differ in their signature ingredients and the specific skin types they address.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

This page compares some of the most popular Hada Labo and Principia products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgc407e44e07).

### Popular Hada Labo vs Principia products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [$18.04 at Amazon](https://www.amazon.com/dp/B013HHJV0C?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [$16.79 at Amazon](https://www.amazon.com/dp/B06WP7TZV8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit

#### Principia

- [Gel de Limpeza GL-01](https://lovi.care/skincare/p/principia/gel-de-limpeza-gl-01/for/oily-skin) — Average fit

## Questions and answers

### Hada Labo or Principia: which is better?

Hada Labo is a better fit for most users on this page, as its products achieve Superior or High Lovi fit levels across multiple skin types, whereas Principia reaches only Average or lower. [Hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid) helps provide deep hydration, which reviewers frequently mention.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and Principia?

Hada Labo is a superior fit for dry skin with its range of deeply hydrating hyaluronic acid toners, whereas the products on this page from Principia feature a single cleanser that is rated as caution for dry skin.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or Principia?

Hada Labo is noted by reviewers for value and versatility across its products on this page, whereas Principia has no reviews mentioning affordability here.

### Which causes fewer breakouts, Hada Labo or Principia?

Hada Labo is a better choice for acne-prone skin, as Lovi rates several of its products high for that skin type, whereas Principia's cleanser on this page has a low fit level for acne-prone skin.

### Between Hada Labo and Principia, which brand offers more product options on this page?

Hada Labo offers more product options on this page with six items, whereas Principia features only one. Topical hyaluronic acid helps improve skin quality and hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do the founding years and parent companies of Hada Labo and Principia compare?

Hada Labo was founded in 2004 in Japan and is owned by Rohto Pharmaceutical Co., Ltd., while Principia was founded in 2020 and is owned by Viziera Participacaoes Ltda.

### Which brand has products that achieve a Superior fit level for dry skin according to the page?

Hada Labo has several products on this page that achieve a Superior fit level for dry skin, whereas Principia does not have any products reaching that level. Sodium hyaluronate helps deliver deep hydration and moisturization.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/brands/hada-labo)
- Skincare: [Principia](https://lovi.care/skincare/brands/principia)

## More comparisons

- [SKIN1004 vs Hada Labo](https://lovi.care/skincare/compare/skin1004-vs-hada-labo)
- [SKIN1004 vs Principia](https://lovi.care/skincare/compare/skin1004-vs-principia)
- [Anua vs Hada Labo](https://lovi.care/skincare/compare/anua-vs-hada-labo)
- [Anua vs Principia](https://lovi.care/skincare/compare/anua-vs-principia)
- [Medicube vs Hada Labo](https://lovi.care/skincare/compare/medicube-vs-hada-labo)
- [Medicube vs Principia](https://lovi.care/skincare/compare/medicube-vs-principia)
- [The Ordinary vs Hada Labo](https://lovi.care/skincare/compare/the-ordinary-vs-hada-labo)
- [The Ordinary vs Principia](https://lovi.care/skincare/compare/the-ordinary-vs-principia)
- [Beauty of Joseon vs Hada Labo](https://lovi.care/skincare/compare/beauty-of-joseon-vs-hada-labo)
- [Beauty of Joseon vs Principia](https://lovi.care/skincare/compare/beauty-of-joseon-vs-principia)
- [COSRX vs Hada Labo](https://lovi.care/skincare/compare/cosrx-vs-hada-labo)
- [COSRX vs Principia](https://lovi.care/skincare/compare/cosrx-vs-principia)
- [CeraVe vs Hada Labo](https://lovi.care/skincare/compare/cerave-vs-hada-labo)
- [CeraVe vs Principia](https://lovi.care/skincare/compare/cerave-vs-principia)
- [La Roche-Posay vs Hada Labo](https://lovi.care/skincare/compare/la-roche-posay-vs-hada-labo)
- [La Roche-Posay vs Principia](https://lovi.care/skincare/compare/la-roche-posay-vs-principia)
- [Dr. Althea vs Hada Labo](https://lovi.care/skincare/compare/dr-althea-vs-hada-labo)
- [Dr. Althea vs Principia](https://lovi.care/skincare/compare/dr-althea-vs-principia)
- [Some By Mi vs Hada Labo](https://lovi.care/skincare/compare/some-by-mi-vs-hada-labo)
- [Some By Mi vs Principia](https://lovi.care/skincare/compare/some-by-mi-vs-principia)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/hada-labo-vs-principia (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/hada-labo-vs-principia
- Ireland: https://lovi.care/skincare/ie/compare/hada-labo-vs-principia
- Germany: https://lovi.care/skincare/de/compare/hada-labo-vs-principia
- France: https://lovi.care/skincare/fr/compare/hada-labo-vs-principia
- Italy: https://lovi.care/skincare/it/compare/hada-labo-vs-principia
- Netherlands: https://lovi.care/skincare/nl/compare/hada-labo-vs-principia
- Spain: https://lovi.care/skincare/es/compare/hada-labo-vs-principia
- Canada: https://lovi.care/skincare/ca/compare/hada-labo-vs-principia
- Australia: https://lovi.care/skincare/au/compare/hada-labo-vs-principia
- Singapore: https://lovi.care/skincare/sg/compare/hada-labo-vs-principia
- Saudi Arabia: https://lovi.care/skincare/sa/compare/hada-labo-vs-principia
- United Arab Emirates: https://lovi.care/skincare/ae/compare/hada-labo-vs-principia