# Hada Labo vs Pair

Page: https://lovi.care/skincare/compare/hada-labo-vs-pair

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004.

[ja.wikipedia.org](https://ja.wikipedia.org/wiki/%E3%83%A9%E3%82%A4%E3%82%AA%E3%83%B3%E8%A3%BD%E5%93%81%E4%B8%80%E8%A6%A7) [beautymatter.com](https://beautymatter.com/articles/courtin-family-takes-majority-stake-in-pai-skincare)

This page compares some of the most popular Hada Labo and Pair products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg8640ff2fc2).

### Popular Hada Labo vs Pair products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [$18.04 at Amazon](https://www.amazon.com/dp/B013HHJV0C?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [$16.79 at Amazon](https://www.amazon.com/dp/B06WP7TZV8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit

#### Pair

- [Acne Cream W](https://lovi.care/skincare/p/pair/acne-cream-w/for/combination-skin) — Average fit — [$21.99 at Amazon](https://www.amazon.com/dp/B0DY9DTSZT?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

## Questions and answers

### Hada Labo or Pair: which is better?

Hada Labo is better for most shoppers since the products on this page achieve Superior to High Lovi fit levels across multiple skin types, whereas Pair's Acne Cream W reaches only Average or lower fits. Hada Labo provides deep hydration and moisturization with fragrance-free [hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid) formulas.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and Pair?

Hada Labo is a broad Japanese brand featuring hyaluronic acid that delivers deep hydration, with products on this page rated up to Superior for dry and sensitive skin types. In contrast, Pair is a Japanese brand focused on treating breakouts with a single acne treatment [serum](https://lovi.care/skincare/ingredients/serum) that rates lower for dry skin.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or Pair?

Hada Labo offers better value and versatility as noted by reviewers for the products on this page, whereas Pair features a single specialized acne cream. Topical hyaluronic acid helps maintain skin quality.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which causes fewer breakouts, Hada Labo or Pair?

Hada Labo is a better choice for dry and acne-prone skin because the products on this page achieve a Superior or High Lovi fit for those skin types, whereas Pair's Acne Cream W receives only an Average fit for acne-prone skin and a Caution fit for dry skin. Reviewers note that Hada Labo provides deep hydration with gentle formulations, though some users mention occasional breakouts.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which skin types do Hada Labo and Pair fit best according to their routines?

Hada Labo fits dry skin, acne-prone skin, and oily skin best according to its brand-focused routines. Pair does not list any specific skin types that it fits best.

### Do Hada Labo and Pair products contain any fragrance?

Both Hada Labo and Pair products on this page list no fragrance in their ingredients. Reviewers note that Hada Labo features gentle and fragrance-free formulations.

### When was the company behind Hada Labo founded compared to the company behind Pair?

The company behind Hada Labo was founded in 2004, whereas the company behind Pair was founded in 2000.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) 3-butylene glycol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/brands/hada-labo)
- Japanese skincare: [Pair](https://lovi.care/skincare/brands/pair)

## More comparisons

- [SKIN1004 vs Hada Labo](https://lovi.care/skincare/compare/skin1004-vs-hada-labo)
- [SKIN1004 vs Pair](https://lovi.care/skincare/compare/skin1004-vs-pair)
- [Anua vs Hada Labo](https://lovi.care/skincare/compare/anua-vs-hada-labo)
- [Anua vs Pair](https://lovi.care/skincare/compare/anua-vs-pair)
- [Medicube vs Hada Labo](https://lovi.care/skincare/compare/medicube-vs-hada-labo)
- [Medicube vs Pair](https://lovi.care/skincare/compare/medicube-vs-pair)
- [The Ordinary vs Hada Labo](https://lovi.care/skincare/compare/the-ordinary-vs-hada-labo)
- [The Ordinary vs Pair](https://lovi.care/skincare/compare/the-ordinary-vs-pair)
- [Beauty of Joseon vs Hada Labo](https://lovi.care/skincare/compare/beauty-of-joseon-vs-hada-labo)
- [Beauty of Joseon vs Pair](https://lovi.care/skincare/compare/beauty-of-joseon-vs-pair)
- [COSRX vs Hada Labo](https://lovi.care/skincare/compare/cosrx-vs-hada-labo)
- [COSRX vs Pair](https://lovi.care/skincare/compare/cosrx-vs-pair)
- [CeraVe vs Hada Labo](https://lovi.care/skincare/compare/cerave-vs-hada-labo)
- [CeraVe vs Pair](https://lovi.care/skincare/compare/cerave-vs-pair)
- [La Roche-Posay vs Hada Labo](https://lovi.care/skincare/compare/la-roche-posay-vs-hada-labo)
- [La Roche-Posay vs Pair](https://lovi.care/skincare/compare/la-roche-posay-vs-pair)
- [Dr. Althea vs Hada Labo](https://lovi.care/skincare/compare/dr-althea-vs-hada-labo)
- [Dr. Althea vs Pair](https://lovi.care/skincare/compare/dr-althea-vs-pair)
- [Some By Mi vs Hada Labo](https://lovi.care/skincare/compare/some-by-mi-vs-hada-labo)
- [Some By Mi vs Pair](https://lovi.care/skincare/compare/some-by-mi-vs-pair)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/hada-labo-vs-pair (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/hada-labo-vs-pair
- Ireland: https://lovi.care/skincare/ie/compare/hada-labo-vs-pair
- Germany: https://lovi.care/skincare/de/compare/hada-labo-vs-pair
- France: https://lovi.care/skincare/fr/compare/hada-labo-vs-pair
- Italy: https://lovi.care/skincare/it/compare/hada-labo-vs-pair
- Netherlands: https://lovi.care/skincare/nl/compare/hada-labo-vs-pair
- Spain: https://lovi.care/skincare/es/compare/hada-labo-vs-pair
- Canada: https://lovi.care/skincare/ca/compare/hada-labo-vs-pair
- Australia: https://lovi.care/skincare/au/compare/hada-labo-vs-pair
- Singapore: https://lovi.care/skincare/sg/compare/hada-labo-vs-pair
- Saudi Arabia: https://lovi.care/skincare/sa/compare/hada-labo-vs-pair
- United Arab Emirates: https://lovi.care/skincare/ae/compare/hada-labo-vs-pair
