# Hada Labo vs NEOCUTIS

Page: https://lovi.care/skincare/compare/hada-labo-vs-neocutis

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Hada Labo and NEOCUTIS are skincare brands known for their refined formulas, with the Japanese line specializing in hydrating toners, gentle makeup removers, and nourishing moisturizers, while the Swiss brand is celebrated for its restorative [serums](https://lovi.care/skincare/ingredients/serum) and moisturizers. Both brands suit dry skin best, though the first is also tailored for acne-prone skin and mature skin, and the second is designed for mature and stressed skin. They differ primarily in their standout offerings and ingredient approaches, with the former utilizing advanced science for barrier support and the latter employing specialized properties to nurture the complexion.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

[businesswire.com](https://www.businesswire.com/news/home/20260716926041/en/Merz-Completes-Inaugural-%E2%82%AC450-Million-Schuldschein-Loan-Issuance) [gcimagazine.com](https://www.gcimagazine.com/brands-products/skin-care/news/21870673/merz-to-purchase-neocutis)

This page compares some of the most popular Hada Labo and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg1304f7cc0a).

### Popular Hada Labo vs NEOCUTIS products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [$18.04 at Amazon](https://www.amazon.com/dp/B013HHJV0C?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [$16.79 at Amazon](https://www.amazon.com/dp/B06WP7TZV8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit

#### NEOCUTIS

- [Bio Serum Firm](https://lovi.care/skincare/p/neocutis/bio-serum-firm/for/mature-skin) — High fit
- [lumière](https://lovi.care/skincare/p/neocutis/lumiere/for/dry-skin) — Average fit

## Questions and answers

### Hada Labo or NEOCUTIS: which is better?

Hada Labo is a better fit for dry skin, as its products achieve a Superior Lovi fit compared to the Average or High fit seen with NEOCUTIS. [Hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid) helps provide deep hydration and moisturization.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and NEOCUTIS?

Hada Labo is a Japanese brand offering fragrance-free products focused on hyaluronic acid that fit dry, acne-prone, and oily skin best, whereas NEOCUTIS is a Swiss brand offering fragrance-free formulas with no specific skin types rated best on this page.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Hada Labo or NEOCUTIS: which moisturizer is better?

For moisturizers on this page, Hada Labo Gokujyun Perfect Gel achieves High Lovi fit levels for dry and dry sensitive skin, whereas NEOCUTIS lumiere rates only Average for those skin types.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or NEOCUTIS?

This page does not provide pricing information to compare the affordability of Hada Labo and NEOCUTIS.

### Which causes fewer breakouts, Hada Labo or NEOCUTIS?

NEOCUTIS products on this page are rated Average for acne-prone skin, whereas Hada Labo features items with High and Superior fits for dry and acne-prone skin, though some reviewers note breakouts and clogged pores.

### Between Hada Labo and NEOCUTIS, which brand was founded earlier?

NEOCUTIS was founded in Switzerland in 2003, making it slightly older than Hada Labo, which was founded in Japan in 2004.

### Which company owns Hada Labo and which company owns NEOCUTIS?

Hada Labo is owned by Rohto Pharmaceutical Co., Ltd. and NEOCUTIS is owned by Merz Holding GmbH & Co. KG.

### How do the Lovi fit levels for mature skin compare between Hada Labo's Gokujyun Lotion and NEOCUTIS's Bio Serum Firm?

For mature skin, Hada Labo's Gokujyun Lotion has a High Lovi fit level, matching the High Lovi fit level of NEOCUTIS's Bio [Serum](https://lovi.care/skincare/ingredients/serum) Firm. Hyaluronic acid helps improve skin quality and signs of skin aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1 acetate, Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 acetate, Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Mechanistic understanding and peptide ingredient screening for type III collagen via biological knowledge graph and molecular docking](https://pubmed.ncbi.nlm.nih.gov/42683869/) Palmitoyl tripeptide-1 acetate · International Journal of Cosmetic Science, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/brands/hada-labo)
- Swiss skincare: [NEOCUTIS](https://lovi.care/skincare/brands/neocutis)

## More comparisons

- [SKIN1004 vs Hada Labo](https://lovi.care/skincare/compare/skin1004-vs-hada-labo)
- [SKIN1004 vs NEOCUTIS](https://lovi.care/skincare/compare/skin1004-vs-neocutis)
- [Anua vs Hada Labo](https://lovi.care/skincare/compare/anua-vs-hada-labo)
- [Anua vs NEOCUTIS](https://lovi.care/skincare/compare/anua-vs-neocutis)
- [Medicube vs Hada Labo](https://lovi.care/skincare/compare/medicube-vs-hada-labo)
- [Medicube vs NEOCUTIS](https://lovi.care/skincare/compare/medicube-vs-neocutis)
- [The Ordinary vs Hada Labo](https://lovi.care/skincare/compare/the-ordinary-vs-hada-labo)
- [The Ordinary vs NEOCUTIS](https://lovi.care/skincare/compare/the-ordinary-vs-neocutis)
- [Beauty of Joseon vs Hada Labo](https://lovi.care/skincare/compare/beauty-of-joseon-vs-hada-labo)
- [Beauty of Joseon vs NEOCUTIS](https://lovi.care/skincare/compare/beauty-of-joseon-vs-neocutis)
- [COSRX vs Hada Labo](https://lovi.care/skincare/compare/cosrx-vs-hada-labo)
- [COSRX vs NEOCUTIS](https://lovi.care/skincare/compare/cosrx-vs-neocutis)
- [CeraVe vs Hada Labo](https://lovi.care/skincare/compare/cerave-vs-hada-labo)
- [CeraVe vs NEOCUTIS](https://lovi.care/skincare/compare/cerave-vs-neocutis)
- [La Roche-Posay vs Hada Labo](https://lovi.care/skincare/compare/la-roche-posay-vs-hada-labo)
- [La Roche-Posay vs NEOCUTIS](https://lovi.care/skincare/compare/la-roche-posay-vs-neocutis)
- [Dr. Althea vs Hada Labo](https://lovi.care/skincare/compare/dr-althea-vs-hada-labo)
- [Dr. Althea vs NEOCUTIS](https://lovi.care/skincare/compare/dr-althea-vs-neocutis)
- [Some By Mi vs Hada Labo](https://lovi.care/skincare/compare/some-by-mi-vs-hada-labo)
- [Some By Mi vs NEOCUTIS](https://lovi.care/skincare/compare/some-by-mi-vs-neocutis)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/hada-labo-vs-neocutis (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/hada-labo-vs-neocutis
- Ireland: https://lovi.care/skincare/ie/compare/hada-labo-vs-neocutis
- Germany: https://lovi.care/skincare/de/compare/hada-labo-vs-neocutis
- France: https://lovi.care/skincare/fr/compare/hada-labo-vs-neocutis
- Italy: https://lovi.care/skincare/it/compare/hada-labo-vs-neocutis
- Netherlands: https://lovi.care/skincare/nl/compare/hada-labo-vs-neocutis
- Spain: https://lovi.care/skincare/es/compare/hada-labo-vs-neocutis
- Canada: https://lovi.care/skincare/ca/compare/hada-labo-vs-neocutis
- Australia: https://lovi.care/skincare/au/compare/hada-labo-vs-neocutis
- Singapore: https://lovi.care/skincare/sg/compare/hada-labo-vs-neocutis
- Saudi Arabia: https://lovi.care/skincare/sa/compare/hada-labo-vs-neocutis
- United Arab Emirates: https://lovi.care/skincare/ae/compare/hada-labo-vs-neocutis