# Hada Labo vs ILIA Beauty

Page: https://lovi.care/skincare/compare/hada-labo-vs-ilia-beauty

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Hada Labo and ILIA Beauty are distinct skincare brands founded in Japan and Canada, respectively. The Japanese brand is known for its hydrating toners, gentle makeup removers, and nourishing moisturizers, suiting dry and acne-prone skin best. Meanwhile, the Canadian brand is celebrated for its thoughtful moisturizers that suit dry, normal, and combination skin, alongside standout options like The Base Face Milk for acne-prone skin. While both companies rely on gentle and hydrating compositions, they differ in their specific formulations and targeted concerns.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

[tracxn.com](https://tracxn.com/d/companies/ilia-beauty/__9WyJY6jBVsIpf6X5oVASXK-LuJlDTWhr53W5UcX5jlw) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/ilia-beauty-lands-paul-schiraldi-as-ceo)

This page compares some of the most popular Hada Labo and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg90806cb811).

### Popular Hada Labo vs ILIA Beauty products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [$18.04 at Amazon](https://www.amazon.com/dp/B013HHJV0C?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [$16.79 at Amazon](https://www.amazon.com/dp/B06WP7TZV8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit

#### ILIA Beauty

- [The Base Face Milk](https://lovi.care/skincare/p/ilia-beauty/the-base-face-milk/for/dark-spots) — Average fit

## Questions and answers

### Hada Labo or ILIA Beauty: which is better?

Hada Labo is better for deep hydration and dry or acne-prone skin, with Lovi fit levels reaching Superior across multiple toners, whereas ILIA Beauty features only a single moisturizer on the page with an Average fit across all skin types.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and ILIA Beauty?

Hada Labo features multiple products on this page offering superior or high Lovi fit levels for dry and acne-prone skin, whereas ILIA Beauty only lists The Base Face Milk with an average fit across skin types. [Hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid) helps provide deep hydration in the products on this page.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Hada Labo or ILIA Beauty: which moisturizer is better?

For moisturizers on this page, Hada Labo Gokujyun Perfect Gel has a High fit for dry and dry sensitive skin, whereas ILIA Beauty The Base Face Milk has an Average fit across skin types. Hyaluronic acid helps provide deep hydration, though topical hyaluronic acid may improve skin quality.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or ILIA Beauty?

Hada Labo offers value and versatility across the products on this page, whereas ILIA Beauty features a single moisturizer without specific affordability claims. Hada Labo helps provide deep hydration and moisturization with fragrance-.

### Which causes fewer breakouts, Hada Labo or ILIA Beauty?

Hada Labo helps with dry, acne-prone, and oily skin, while ILIA Beauty has only one moisturizer on this page with average fits across skin types. Reviewers mention that Hada Labo products on this page may sometimes cause breakouts and clogged pores.

### How do the founding years and corporate ownerships of Hada Labo and ILIA Beauty compare?

Hada Labo was founded in 2004 in Japan and is owned by Rohto Pharmaceutical Co., Ltd., whereas ILIA Beauty was founded in 2011 in Canada and is owned by Famille C since 2022.

### Do Hada Labo and ILIA Beauty both offer fragrance-free skincare products?

Yes, Hada Labo and ILIA Beauty both offer fragrance-free skincare options, as every product on this page lists no fragrance in its ingredients. For dry skin, Lovi rates Hada Labo products like Gokujyun Lotion as Superior.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which brand offers a wider variety of products featured on the page, Hada Labo or ILIA Beauty?

Hada Labo offers a much wider variety of products on this page, featuring multiple toners, a cleansing oil, and a moisturizer, whereas ILIA Beauty features only one moisturizer. Reviewers note that Hada Labo provides deep hydration with its hyaluronic acid formulas.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil · Lasers in Medical Science, 2025

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/brands/hada-labo)
- Canadian skincare: [ILIA Beauty](https://lovi.care/skincare/brands/ilia-beauty)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

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