# Charlotte Tilbury vs Asarai

Page: https://lovi.care/skincare/compare/charlotte-tilbury-vs-asarai

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Puig_(company)) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/puig-to-fully-own-charlotte-tilbury-by-2031)

This page compares some of the most popular Charlotte Tilbury and Asarai products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg9994950c5d).

### Popular Charlotte Tilbury vs Asarai products

#### Charlotte Tilbury

- [Charlotte's Magic Cream](https://lovi.care/skincare/p/charlotte-tilbury/charlotte-s-magic-cream/for/mature-skin) — Superior fit — [$69.00 at Amazon](https://www.amazon.com/dp/B0GFWLDP4W?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Collagen Superfusion Facial Oil](https://lovi.care/skincare/p/charlotte-tilbury/collagen-superfusion-facial-oil/for/dry-sensitive-skin) — High fit — [$85.00 at Amazon](https://www.amazon.com/dp/B09TBFFBWD?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Magic Eye Rescue](https://lovi.care/skincare/p/charlotte-tilbury/magic-eye-rescue/for/dark-spots) — Average fit — [$65.00 at Amazon](https://www.amazon.com/dp/B0FGG3LFKK?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

#### Asarai

- [Earth Tones Face Mask](https://lovi.care/skincare/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit — [$24.97 at Amazon](https://www.amazon.com/dp/B0HCNX2QWV?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

## Questions and answers

### Charlotte Tilbury or Asarai: which is better?

Charlotte Tilbury is the better choice for hydration, as Lovi rates its moisturizer as a Superior fit for mature skin and High for dry skin, whereas Asarai offers only average fits across skin types. Shoppers frequently mention that Charlotte Tilbury provides hydrating moisturizers, though the products on this page come with a high price point.

### What is the difference between Charlotte Tilbury and Asarai?

Charlotte Tilbury offers a wider range of products, including moisturizers with a Superior Lovi fit for mature skin, whereas Asarai features only a face mask with Average fits across skin types. Additionally, shoppers frequently mention that Charlotte Tilbury's moisturizers are deeply hydrating despite their high price point.

### Which is more affordable, Charlotte Tilbury or Asarai?

Reviewers frequently mention a high price point for Charlotte Tilbury, whereas the products on this page for Asarai have no pricing feedback.

### Which causes fewer breakouts, Charlotte Tilbury or Asarai?

Both Charlotte Tilbury and Asarai have average Lovi fit levels for acne-prone skin with the products on this page, and none of them are rated better for preventing breakouts.

### When were Charlotte Tilbury and Asarai founded?

Charlotte Tilbury was founded in 2013, while Asarai was founded in 2018.

### Do Charlotte Tilbury and Asarai products contain fragrance?

Both Charlotte Tilbury and Asarai are fragrance-free, as every product on this page lists no fragrance in its ingredients.

### Which brand offers a moisturizer with a Superior fit for mature skin?

Charlotte Tilbury offers a moisturizer with a Superior fit for mature skin through Charlotte's Magic Cream.

## Research behind their key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Polyglycerol Ester-Based Low Energy Nanoemulsions with Red Raspberry Seed Oil and Fruit Extracts: Formulation Development toward Effective In Vitro/In Vivo Bioperformance](https://pubmed.ncbi.nlm.nih.gov/33467701/) Raspberry seed oil · Nanomaterials, 2021
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2015
- [Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil](https://pubmed.ncbi.nlm.nih.gov/31957954/) Avocado oil · Journal of Cosmetic Dermatology, 2020
- [Topical application of superoxide dismutase mediated by HIV-TAT peptide attenuates UVB-induced damages in human skin](https://pubmed.ncbi.nlm.nih.gov/27460952/) Superoxide dismutase · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [Stretchable skin hydrating PVB patches with controlled pores' size and shape for deliberate evening primrose oil spreading, transport and release](https://pubmed.ncbi.nlm.nih.gov/35929319/) Oenothera biennis oil · Biomaterials Advances, 2022
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Melanogenesis effects of rice protein hydrolysate and its characteristic peptides Leu-Leu-Lys, Leu-Pro-Lys, and pyroGlu-Lys on UVB-induced human epidermal melanocyte cells](https://pubmed.ncbi.nlm.nih.gov/32955075/) Hydrolyzed rice protein · Food & Function, 2020
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41319188/) Camellia oleifera seed oil · International Journal of Cosmetic Science, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter, African shea butter · Lasers in Medical Science, 2025
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025

## The brands

- British skincare: [Charlotte Tilbury](https://lovi.care/skincare/brands/charlotte-tilbury)
- Skincare: [Asarai](https://lovi.care/skincare/brands/asarai)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/charlotte-tilbury-vs-asarai (this page)
- United Kingdom: https://lovi.care/skincare/uk/compare/charlotte-tilbury-vs-asarai
- Ireland: https://lovi.care/skincare/ie/compare/charlotte-tilbury-vs-asarai
- Germany: https://lovi.care/skincare/de/compare/charlotte-tilbury-vs-asarai
- France: https://lovi.care/skincare/fr/compare/charlotte-tilbury-vs-asarai
- Italy: https://lovi.care/skincare/it/compare/charlotte-tilbury-vs-asarai
- Netherlands: https://lovi.care/skincare/nl/compare/charlotte-tilbury-vs-asarai
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- Canada: https://lovi.care/skincare/ca/compare/charlotte-tilbury-vs-asarai
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