# Anua Rice 70 Intensive Moisturizing Milk for dry sensitive skin

**Lovi Fit: High fit for dry sensitive skin.**
Dry Skin Fit: Superior · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada.

Brand: [Anua](https://lovi.care/skincare/ca/brands/anua)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/ca/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry sensitive skin; a few moisturizers fit it even better.

## Why this fit

- Excellent suitability for your dry and sensitive skin as rice bran water and ceramides provide superb humectant and barrier repair actions, addressing dryness and flakiness effectively.
- The formula offers excellent moisturizing benefits, enhancing barrier resilience for your dry skin.
- The product is safe for your dry and sensitive skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/oily-skin): Warning
- [Dry skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/combination-skin): Caution
- [Sensitive skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/acne-prone-skin): Caution
- [Skin with dark spots](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin): High (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/oily-acne-prone-skin): Low

## Key ingredients

Rice Bran Water, Ceramides

## What the research says

- Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline. ([Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))

## What reviewers say

Users widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.

- Liked: Lightweight texture (mostly mentioned)
- Liked: Glass skin glow (often mentioned)
- Liked: Hydrating & softening (often mentioned)
- Liked: Barrier support (sometimes noted)
- Disliked: Caused breakouts (sometimes noted)
- Disliked: Not moisturizing enough (sometimes noted)
- Disliked: Skin irritation (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using this moisturizer 3 times a week and move to daily use if your dry skin tolerates it well.
- Apply this moisturizer after cleansing and toner in the morning, or after your serum in the evening. Always pair it with SPF in the morning.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing it harshly to protect your sensitive skin.
- Apply the moisturizer on slightly damp skin to help with hydration absorption. This also works well for dry and flaky skin types.
- Do a patch test before your first use. Avoid the eye area to prevent any irritation.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes Anua Rice 70 Moisturizing Milk a great fit for dry sensitive skin?

Anua Rice 70 Intensive Moisturizing Milk is a great fit because rice bran water and ceramides deeply quench dryness and repair your skin barrier. The formula provides rich moisture to keep your skin soft and smooth while protecting against irritation.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Which ingredients make this cream a good fit for dry sensitive skin?

Rice bran water and ceramides make this cream a great fit because they hydrate dry areas and help repair the skin barrier to keep it soft and calm. This combination is unlikely to cause irritation and helps improve skin resilience against flakiness.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### What does Rice Bran Water do for dry sensitive skin?

Rice Bran Water helps hydrate dry and sensitive skin while soothing irritation, making it feel soft and calm. It brings moisturizing and anti-inflammatory properties that suit delicate skin types well.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What do Ceramides do for dry sensitive skin?

Ceramides help strengthen dry, sensitive skin by locking in moisture and repairing the outer barrier, which makes skin feel softer and less irritated. This type of care helps prevent dryness and keeps skin calm and comfortable.
Sources: [The British Journal of Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34921679/), [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39492723/)

### Where does this cream go in a skincare routine for dry sensitive skin?

This moisturizer goes as the last step of your evening routine, and you can also use it in the morning when your skin needs extra moisture. It is safe for your dry and sensitive skin because it avoids harsh ingredients, and it helps soothe dryness and flakiness while keeping your skin barrier strong.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Can I use this cream with retinol, and in what order?

You can use this cream with retinol by applying the retinol first and following it with this moisturizer. This helps keep your dry skin calm and comfortable while supporting your skin barrier against irritation.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/), [Journal of Drugs in Dermatology, 2023](https://pubmed.ncbi.nlm.nih.gov/37276158/)

### How often should I use this cream?

Anua Rice 70 Intensive Moisturizing Milk is a great fit for your dry sensitive skin and can be used daily to keep your face soft and calm. Rice bran water and ceramides help boost hydration and strengthen your skin barrier without causing irritation.
Sources: [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/), [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Can this cream clog pores, cause breakouts or purging for dry sensitive skin?

This moisturizer is a great fit for your dry sensitive skin because rice bran water and ceramides help soothe dryness and repair the skin barrier without harsh ingredients. However, some reviewers do report that it may cause breakouts, and skin products can occasionally clog pores depending on your individual skin type.
Sources: [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

### Can I use this cream around the eyes or on my body?

This moisturizer is safe and gentle for the thin skin around your eyes and your body because rice bran water and ceramides hydrate deeply and repair your skin barrier without irritation. While the skin around the eyes and body varies in thickness, applying a ceramide-rich lotion helps lock in moisture and keeps dry skin soft and smooth.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/), [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/)

## Alternatives for dry sensitive skin

- [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/ca/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-sensitive-skin) — Superior fit — CA$30.98 at Amazon
- [Obagi Hydrate Luxe Moisture-Rich Cream](https://lovi.care/skincare/ca/p/obagi/hydrate-luxe/for/dry-sensitive-skin) — Superior fit — CA$103.73 at Amazon
- [The Ordinary Natural Moisturizing Factors + HA](https://lovi.care/skincare/ca/p/the-ordinary/natural-moisturizing-factors-ha/for/dry-sensitive-skin) — Superior fit — CA$16.20 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/ca/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — CA$20.19 at Amazon
- Soothing Toner: [Clarins Toning Lotion with Camomile](https://lovi.care/skincare/ca/p/clarins/soothing-toning-lotion/for/dry-sensitive-skin) — Superior fit — CA$49.00 at Amazon
- Moisturizer with Sun Protection: [d'Alba UVessence Mild Waterfull Sun Cream SPF 50](https://lovi.care/skincare/ca/p/d-alba/uvessence-mild-waterfull-sun-cream-spf-50/for/dry-sensitive-skin) — Superior fit — CA$38.00 at Amazon

## Where to buy

- Sephora: CA$31.00 (https://www.sephora.com/ca/en/product/rice-70-intensive-moisturizing-milk-150ml-P521436?skuId=2959062)
Prices checked 10 Oct 2026.

## Ingredients

Rice Bran Water, Ceramides
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin (this page)
- Australia: https://lovi.care/skincare/au/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/anua/rice-70-intensive-moisturizing-milk/for/dry-sensitive-skin