# Simple vs the purest

Page: https://lovi.care/skincare/ca/compare/simple-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada.

Simple and the purest are two gentle skincare lines designed for distinct daily needs. Simple offers dependable cleansers, soothing makeup removers, gentle moisturizers, and refreshing toners formulated with [glycerin](https://lovi.care/skincare/ca/ingredients/glycerin) and [niacinamide](https://lovi.care/skincare/ca/ingredients/niacinamide) that suit oily and mature skin best. Meanwhile, the purest provides gentle moisturizers and thoughtfully composed formulas that suit sensitive, dry, and combination skin best while offering reliable daily support for acne-prone skin. While both share a cherished commitment to mild care, they differ primarily in their signature ingredient blends and the specific skin types they target.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

This page compares some of the most popular Simple and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgb80ccb2af7).

### Popular Simple vs the purest products

#### Simple

- [Micellar Water](https://lovi.care/skincare/ca/p/simple/micellar-water/for/mature-skin) — Average fit — [CA$11.99 at Amazon](https://www.amazon.ca/dp/B0GQQSFPG9?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/ca/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [CA$11.99 at Amazon](https://www.amazon.ca/dp/B0GQQSFPG9?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/ca/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [CA$15.88 at Amazon](https://www.amazon.ca/dp/B000LQX6XG?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/ca/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [CA$12.79 at Amazon](https://www.amazon.ca/dp/B000LQUA6M?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/ca/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [CA$13.40 at Amazon](https://www.amazon.ca/dp/B000LNHB6M?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/ca/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/ca/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [CA$18.72 at Amazon](https://www.amazon.ca/dp/B076V2D94Y?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)

#### the purest

- [solutions](https://lovi.care/skincare/ca/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### Simple or the purest: which is better?

Simple is the better choice for most shoppers on this page, as it offers a wide range of fragrance-free cleansers, toners, and moisturizers with High or Superior Lovi fit levels for several skin types. [Glycerin](https://lovi.care/skincare/ca/ingredients/glycerin) in these products helps provide daily moisture and barrier support. [Niacinamide](https://lovi.care/skincare/ca/ingredients/niacinamide) also helps reduce pigmentation and signs of aging.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### What is the difference between Simple and the purest?

Simple features multiple fragrance-free products on this page with High to Superior Lovi fits for various skin types, whereas the purest offers a single solutions moisturizer that contains fragrance and has lower fit levels for several skin types. Glycerin in Simple helps maintain skin hydration, and Niacinamide may help improve skin pigmentation and aging.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Simple or the purest: which moisturizer is better?

Simple offers more moisturizer options on this page, with products like its Hydrating Light Moisturiser, Replenishing Rich Moisturiser, and [Water](https://lovi.care/skincare/ca/ingredients/water) Boost Hydrating Gel Cream showing average Lovi fit levels across most skin types and featuring no added fragrance. Glycerin, a key ingredient across Simple products, helps support skin hydration.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which is more affordable, Simple or the purest?

Simple stands out for affordability, with reviewers frequently mentioning its value-friendly moisturizers among the products on this page.

### Which causes fewer breakouts, Simple or the purest?

Simple products on this page are generally well-rated by reviewers for being gentle on sensitive skin, whereas the purest solutions moisturizer has a Low Lovi fit level for acne-prone skin.

### How does the country of origin and founding year compare between Simple and the purest?

Simple was founded in the United Kingdom in 1960, whereas the purest was founded in 2020 with no country of origin listed on the page.

### Which brand offers a greater variety of products on this page, Simple or the purest?

Simple offers a greater variety of products on this page, featuring multiple cleansers, moisturizers, makeup removers, and a toner, whereas the purest includes only a single solutions product. For hydration support across different skin types, glycerin helps maintain skin moisture.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### How do the fragrance profiles differ between the products of Simple and the purest?

Simple products on this page list no fragrance in their ingredients, whereas the purest includes fragrance in its solutions product.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/ca/brands/simple)
- Skincare: [the purest](https://lovi.care/skincare/ca/brands/the-purest)

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- [CeraVe vs Simple](https://lovi.care/skincare/ca/compare/cerave-vs-simple)
- [CeraVe vs the purest](https://lovi.care/skincare/ca/compare/cerave-vs-the-purest)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/ca/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/ca/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs Simple](https://lovi.care/skincare/ca/compare/dr-althea-vs-simple)
- [Dr. Althea vs the purest](https://lovi.care/skincare/ca/compare/dr-althea-vs-the-purest)
- [Some By Mi vs Simple](https://lovi.care/skincare/ca/compare/some-by-mi-vs-simple)
- [Some By Mi vs the purest](https://lovi.care/skincare/ca/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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