# Shu Uemura vs Principia Page: https://lovi.care/skincare/ca/compare/shu-uemura-vs-principia The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada. Shu Uemura and Principia are skincare lines known for thoughtful cleansers and precise formulas. The Japanese brand, founded in 1967 and owned by L'Oréal S.A. since 2003, is deeply loved for its transformative makeup removers and meticulously crafted formulas, while the other is widely known for similar offerings. Both brands help maintain a healthy, balanced complexion, though Shu Uemura suits all skin types best owing to its gentle and effective nature, and Principia suits balanced to oily skin best. They differ primarily in their standout products for particular concerns, such as the cleansing oil for acne-prone skin from the first brand and the Gel de Limpeza GL-01 from the second. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) This page compares some of the most popular Shu Uemura and Principia products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg1119df7828). ### Popular Shu Uemura vs Principia products #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/ca/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [CA$111.24 at Amazon](https://www.amazon.ca/dp/B09T9QDNPH?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1) #### Principia - [Gel de Limpeza GL-01](https://lovi.care/skincare/ca/p/principia/gel-de-limpeza-gl-01/for/oily-skin) — Average fit ## Questions and answers ### Shu Uemura or Principia: which is better? Neither brand is universally better, as Shu Uemura and Principia each achieve only average fit levels across most skin types on this page. Every product listed for both brands is completely free of added fragrance. ### What is the difference between Shu Uemura and Principia? Shu Uemura and Principia are both fragrance-free skincare brands, but their products on this page target different skin needs with varying Lovi fit levels. Shu Uemura's cleansing oil has an Average fit for dry, sensitive, mature, and dark spot skin, while Principia's Gel de Limpeza GL-01 achieves an Average fit for oily, combination, sensitive, and mature skin. ### Which is more affordable, Shu Uemura or Principia? This page does not provide pricing or affordability information for either Shu Uemura or Principia. ### Which causes fewer breakouts, Shu Uemura or Principia? Neither brand causes fewer breakouts overall, as the products on this page show varying fit levels for acne-prone skin ranging from low to caution. ### Between Shu Uemura and Principia, which brand was founded earlier and in what year? Shu Uemura was founded earlier, in 1967, while Principia was founded more recently in 2020. ### Which company owns Shu Uemura and which owns Principia according to their brand profiles? Shu Uemura is owned by L'Oréal S.A., whereas Principia is owned by Viziera Participações Ltda. ### Do either Shu Uemura or Principia products contain fragrance in their ingredient lists? Every product on this page from both Shu Uemura and Principia lists no fragrance in its ingredients. ## Research behind their key ingredients - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/ca/brands/shu-uemura) - Skincare: [Principia](https://lovi.care/skincare/ca/brands/principia) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/ca/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs Principia](https://lovi.care/skincare/ca/compare/skin1004-vs-principia) - [Anua vs Shu Uemura](https://lovi.care/skincare/ca/compare/anua-vs-shu-uemura) - [Anua vs Principia](https://lovi.care/skincare/ca/compare/anua-vs-principia) - [Medicube vs Shu Uemura](https://lovi.care/skincare/ca/compare/medicube-vs-shu-uemura) - [Medicube vs Principia](https://lovi.care/skincare/ca/compare/medicube-vs-principia) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/ca/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs Principia](https://lovi.care/skincare/ca/compare/the-ordinary-vs-principia) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/ca/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs Principia](https://lovi.care/skincare/ca/compare/beauty-of-joseon-vs-principia) - [COSRX vs Shu Uemura](https://lovi.care/skincare/ca/compare/cosrx-vs-shu-uemura) - [COSRX vs Principia](https://lovi.care/skincare/ca/compare/cosrx-vs-principia) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/ca/compare/cerave-vs-shu-uemura) - [CeraVe vs Principia](https://lovi.care/skincare/ca/compare/cerave-vs-principia) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/ca/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs Principia](https://lovi.care/skincare/ca/compare/la-roche-posay-vs-principia) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/ca/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs Principia](https://lovi.care/skincare/ca/compare/dr-althea-vs-principia) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/ca/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs Principia](https://lovi.care/skincare/ca/compare/some-by-mi-vs-principia) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-principia - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-principia - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-principia - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-principia - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-principia - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-principia - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-principia - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-principia - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-principia (this page) - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-principia - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-principia - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-principia - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-principia