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Paula's Choice vs Biore

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Biore are two established skincare labels offering thoughtful formulations for daily routines. Paula's Choice is an American brand known for its serums, cleansers, moisturizers, and toners built around hyaluronic acid, glycerin, and vitamin c, suiting combination and oily skin best. Meanwhile, the Japanese brand is beloved for its effective sunscreens, cleansers, masks, and makeup removers that favor sensitive and oily skin. While both support a balanced and refreshed complexion, they differ in their foundational ingredients and regional heritage.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

This page compares some of the most popular Paula's Choice and Biore products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Biore products

People Say

Paula's ChoiceBiore
  • Lightweight and fast absorption Mostly MentionedOften Mentioned
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “watery consistency — Paula's Choice 10% Niacinamide Booster”
    • “melts into skin — Biore UV Aqua Rich”
  • Pore cleansing and clarity Sometimes NotedMostly Mentioned
    • “Gets the gunk out — Biore Deep Cleansing Pore Strips”
    • “Face feels squeaky clean — Biore Deep Pore Charcoal Cleanser”
    • “Helped clear my blackheads — Biore Deep Pore Charcoal Cleanser”
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
  • Skin texture smoothing Mostly MentionedSometimes Noted
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
    • “skin never been this silky — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “Leaves skin feeling clean — Biore Deep Cleansing Pore Strips”
  • Non-irritating and gentle Often MentionedSometimes Noted
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “no stinging — Paula's Choice C15 Super Booster”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “Leaves skin soft, doesn't dry out face. — Biore Makeup Remover Perfect Oil”
  • Excellent makeup base and removal Not notedOften Mentioned
    • “primer-like — Biore UV Aqua Rich”
    • “Removes waterproof mascara, eyeliner, foundation. — Biore Makeup Remover Perfect Oil”
  • Glow, radiance and brightening Often MentionedNot noted
    • “visible glow — Paula's Choice C15 Super Booster”
    • “acne scars faded — Paula's Choice 10% Azelaic Acid Booster”
    • “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Unpleasant smell and strong scent Often MentionedOften Mentioned
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
    • “smells like hot dog water — Paula's Choice C15 Super Booster”
    • “smells like alcohol — Biore UV Aqua Rich”
    • “Smells like chemicals — Biore Deep Pore Charcoal Cleanser”
  • High price and small size Mostly MentionedNot noted
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • Dryness, flaking and irritation Sometimes NotedOften Mentioned
    • “peeling and flaking — Paula's Choice 1% Retinol Treatment”
    • “dryness and scaliness — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “burnt skin off — Paula's Choice 1% Retinol Treatment”
    • “Made my skin peel — Biore Deep Pore Charcoal Cleanser”
  • Purging and breakouts Sometimes NotedSometimes Noted
    • “caused cystic acne — Biore UV Aqua Rich”
    • “Caused breakouts, closed comedones, cystic acne. — Biore Makeup Remover Perfect Oil”
    • “skin purged — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”

Paula's Choice vs Biore routines for dry skin

Buy Paula's Choice routine · CA$301.97 · 84% fitBuy Biore routine · CA$305.06 · 83% fitSee multi-brand routine · 99% fit

Paula's Choice vs Biore routines for oily skin

Buy Biore routine · CA$291.34 · 88% fitBuy Paula's Choice routine · CA$357.38 · 87% fitSee multi-brand routine · 96% fit

Paula's Choice vs Biore routines for combination skin

Buy Paula's Choice routine · CA$383.47 · 88% fitBuy Biore routine · CA$273.42 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Paula's Choice or Biore: which is better?

Paula's Choice and Biore offer an equal routine fit across all skin types on this page. Paula's Choice tends to do better for skin texture smoothing, lightweight absorption, and brightening, while Biore performs better for pore cleansing.

What is the difference between Paula's Choice and Biore?

Paula's Choice offers a much wider range of targeted serums and exfoliants on this page, whereas Biore focuses primarily on cleansers, pore strips, and makeup removal. Paula's Choice tends to do better for lightweight absorption, texture smoothing, and brightening, while Biore is noted for effective pore cleansing and makeup removal.

Paula's Choice or Biore for dry skin?

Both Paula's Choice and Biore reach a High routine fit for dry skin. Paula's Choice helps with targeted hydration using key ingredients like hyaluronic acid and glycerin in the products on this page.

Drug Delivery, 2017Dermatologic Therapy, 2022

Paula's Choice or Biore: which cleanser is better?

Paula's Choice offers a better selection of cleansers on this page, with formulas like the CLEAR Pore Normalizing Cleanser showing Superior fit levels for oily and acne-prone skin. Biore cleansers on this page generally achieve lower Average or Low fit levels across those same skin types.

Which is more affordable, Paula's Choice or Biore?

Biore is noted by reviewers for having a high price and small size, while Paula's Choice reviewers mention high price issues as well.

Between Paula's Choice and Biore, which brand is better for smoothing skin texture?

Paula's Choice does better for smoothing skin texture. The products on this page help with smoother skin texture.

Which brand performs better for pore cleansing and clarity, Paula's Choice or Biore?

Biore performs better for pore cleansing and clarity among the products on this page.

Paula's Choice or Biore: which is better for providing an excellent makeup base and removal?

Biore is better for providing an excellent makeup base and removal based on the products on this page.

Paula's Choice or Biore for oily skin?

Both Paula's Choice and Biore provide a High routine fit for oily skin. The products on this page for both brands list no fragrance in their ingredients.

Paula's Choice or Biore: which sunscreen is better?

Paula's Choice offers the Youth-Extending Daily Hydrating Fluid SPF 50, which has a High Lovi fit for dry skin, combination skin, and dry sensitive skin, and an Average fit for other skin types. Biore features UV Aqua Rich, which has a High fit for combination skin, an Average fit for most types, and a Caution fit for dry skin. Paula's Choice is unlikely to cause dryness for the supported skin types.

Paula's Choice or Biore for sensitive skin?

Both Paula's Choice and Biore fit sensitive skin at a High routine fit level on this page. Paula's Choice tends to do better for non-irritating and gentle care, while every product on this page for both brands lists no fragrance in its ingredients.

Paula's Choice or Biore for acne-prone skin?

Both Paula's Choice and Biore offer an equal High routine fit for acne-prone skin, though Paula's Choice features a wider range of targeted serums and exfoliants.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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