# NIVEA vs Hada Labo

Page: https://lovi.care/skincare/ca/compare/nivea-vs-hada-labo

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada.

NIVEA and Hada Labo are heritage-inspired skincare labels known for delivering gentle, lasting comfort across diverse complexions. The German creator relies on [glycerin](https://lovi.care/skincare/ca/ingredients/glycerin) to nourish dry and sensitive skin through trusted moisturizers, sunscreens, and targeted [serums](https://lovi.care/skincare/ca/ingredients/serum), while the Japanese house features thoughtfully crafted toners, makeup removers, and hydrating moisturizers suited for dry, sensitive, oily, and combination skin types. While both brands center their philosophy on deeply soothing formulations, they diverge in their regional origins, corporate ownership histories, and core ingredient approaches.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

[beiersdorf.com](https://www.beiersdorf.com/about-us/our-history/founding-history) [en.wikipedia.org](https://en.wikipedia.org/wiki/Maxingvest_AG)

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

This page compares some of the most popular NIVEA and Hada Labo products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgf9b8460a91).

### Popular NIVEA vs Hada Labo products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/ca/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit
- [Gokujun Premium](https://lovi.care/skincare/ca/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/ca/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/ca/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/ca/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/ca/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit

#### NIVEA

- [Creme](https://lovi.care/skincare/ca/p/nivea/creme/for/dry-skin) — High fit — [CA$15.98 at Amazon](https://www.amazon.ca/dp/B01CPLICB0?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Soft](https://lovi.care/skincare/ca/p/nivea/soft/for/dry-sensitive-skin) — Average fit — [CA$13.49 at Amazon](https://www.amazon.ca/dp/B01CPLIC9M?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [MEN](https://lovi.care/skincare/ca/p/nivea/men/for/dark-spots) — Average fit
- [UV Deep Protect & Care Gel](https://lovi.care/skincare/ca/p/nivea/uv-deep-protect-and-care-gel/for/combination-skin) — High fit
- [DERMA SKIN CLEAR](https://lovi.care/skincare/ca/p/nivea/derma-skin-clear/for/acne-prone-skin) — High fit — [CA$19.28 at Amazon](https://www.amazon.ca/dp/B0C1CGC2QJ?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Express Hydration](https://lovi.care/skincare/ca/p/nivea/express-hydration/for/dry-sensitive-skin) — Average fit
- [LUMINOUS630 ANTI-DARK SPOT SERUM](https://lovi.care/skincare/ca/p/nivea/luminous630-anti-dark-spot-serum/for/sensitive-skin) — Average fit
- [Protect & Moisture Sun Lotion SPF50+](https://lovi.care/skincare/ca/p/nivea/protect-and-moisture-sun-lotion-spf50/for/combination-skin) — High fit

## People Say

NIVEA

Hada Labo

- Hydration and Moisture Mostly Mentioned Mostly Mentioned “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme” “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft” “skin drinks it up — Hada Labo Gokujyun Lotion” “Plumps fine lines — Hada Labo Gokujun Premium”
- Scent and Fragrance Often Mentioned Often Mentioned “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+” “Smell brings me back to childhood — NIVEA Creme” “never stings my sensitive skin — Hada Labo Gokujyun Lotion” “no scent or smell — Hada Labo Gokujyun Cleansing Oil”
- Value and Price Often Mentioned Sometimes Noted “Works better than expensive luxury creams — NIVEA Creme” “Best affordable vegan moisturizer. — NIVEA Soft” “absolute steal for the price — NIVEA DERMA SKIN CLEAR” “bottle lasts forever — Hada Labo Gokujyun Lotion”
- Skin Smoothing and Blemish Reduction Often Mentioned Often Mentioned “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR” “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR” “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub” “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
- Versatility and Multi-Use Often Mentioned Often Mentioned “Use it on face, body, hands, and feet — NIVEA Creme” “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft” “mixes well with oils — Hada Labo Gokujyun Lotion” “Mixes with oils — Hada Labo Gokujun Premium”
- Texture and Absorption Not noted Often Mentioned “Thick serum-like — Hada Labo Gokujun Premium” “absorbs super quickly — Hada Labo Shirojyun Premium Whitening Lotion”
- Texture and Consistency Often Mentioned Often Mentioned “Leaves a shiny grease layer that doesn't go away — NIVEA Creme” “Consistency is like a thick paste or sunblock — NIVEA Creme” “Tacky residue — Hada Labo Gokujun Premium” “Texture Sticky, sticky, sticky! If you have sensory issues, beware. — Hada Labo Gokujyun Perfect Gel”
- Breakouts and Acne Sometimes Noted Often Mentioned “Clogged my pores and caused bad acne — NIVEA Creme” “I noticed some acne breakouts on my chin after using this crème for a while. — NIVEA Soft” “gave me tiny bumps — Hada Labo Gokujyun Lotion” “Closed comedones — Hada Labo Gokujun Premium”
- Formula Changes and Consistency Issues Often Mentioned Rarely Noted “dried me out in winter — Hada Labo Gokujyun Lotion” “balls up under sunscreen — Hada Labo Gokujyun Lotion” “Prefer old version — Hada Labo Gokujun Premium” “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

## Questions and answers

### NIVEA or Hada Labo: which is better?

NIVEA and Hada Labo both offer great options depending on your skincare goals, with NIVEA performing better for value, skin smoothing, and blemish reduction while Hada Labo excels in texture and absorption. [Glycerin](https://lovi.care/skincare/ca/ingredients/glycerin) is a key ingredient in NIVEA products that helps hydrate the skin, and [hyaluronic acid](https://lovi.care/skincare/ca/ingredients/hyaluronic-acid) is a key ingredient in Hada Labo products that helps improve skin quality.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between NIVEA and Hada Labo?

NIVEA and Hada Labo differ in their key ingredients, with NIVEA featuring Glycerin and Hada Labo focusing on Hyaluronic acid. Additionally, the products on this page show that Hada Labo provides entirely fragrance-free formulations, whereas NIVEA includes fragrance in several of its items.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/)

### NIVEA or Hada Labo: which moisturizer is better?

When comparing moisturizers, both NIVEA and Hada Labo offer options with solid ratings depending on your skin type. For instance, NIVEA Creme has a High Lovi fit for dry and dry sensitive skin, while Hada Labo Gokujyun Perfect Gel achieves a High fit for dry and dry sensitive skin.

### Which is more affordable, NIVEA or Hada Labo?

NIVEA is more affordable, as reviewers on the page find its products offer better value and price compared to Hada Labo.

### Which causes fewer breakouts, NIVEA or Hada Labo?

Both NIVEA and Hada Labo perform equally regarding breakouts and acne according to reviewers on this page.

### How do the founding years and countries of origin compare between NIVEA and Hada Labo?

NIVEA was founded earlier in 1911 in Germany, whereas Hada Labo was founded later in 2004 in Japan.

### Which brand has more fragrance-free options among their listed products, NIVEA or Hada Labo?

Hada Labo has more fragrance-free options among their listed products, as every product on their page lists no fragrance, whereas NIVEA has 3 of 9 products on this page listing no fragrance.

### What are the main key ingredients featured across products for NIVEA versus Hada Labo?

NIVEA features Glycerin as a key ingredient across its products, helping provide moisture, while Hada Labo features Hyaluronic acid, which helps hydrate the skin.

[Journal of Pharmacy & Pharmaceutical Sciences, 2015](https://pubmed.ncbi.nlm.nih.gov/25877441/)

## Research behind their key ingredients

- [Hyaluronic acid and wound healing](https://pubmed.ncbi.nlm.nih.gov/25877441/) Sodium hyaluronate · Journal of Pharmacy & Pharmaceutical Sciences, 2015
- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Hyaluronic acid · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glyceryl glucoside · Skin Pharmacology and Physiology, 2012
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Effective reduction of post-inflammatory hyperpigmentation with the tyrosinase inhibitor isobutylamido-thiazolyl-resorcinol (Thiamidol)](https://pubmed.ncbi.nlm.nih.gov/33559186/) Isobutylamido thiazolyl resorcinol · International Journal of Cosmetic Science, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glyceryl glucoside · The Journal of Clinical and Aesthetic Dermatology, 2012
- [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation](https://pubmed.ncbi.nlm.nih.gov/26927034/) Lanolin alcohol eucerit · Molecules, 2016
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021
- [In vivo and in vitro evaluation of octyl methoxycinnamate liposomes](https://pubmed.ncbi.nlm.nih.gov/24376350/) Ethylhexyl methoxycinnamate · International Journal of Nanomedicine, 2013
- [Comparison of methods for assessing photoprotection against ultraviolet A in vivo](https://pubmed.ncbi.nlm.nih.gov/3819071/) Butyl methoxydibenzoylmethane · Journal of the American Academy of Dermatology, 1987
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Enhancing Photoprotection and Mitigating Ex Vivo Stratum Corneum Oxidative Stress: A Multifunctional Strategy Combining Rosmarinic Acid with UVB Filters](https://pubmed.ncbi.nlm.nih.gov/40227214/) Octocrylene · Antioxidants, 2025
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Ethylhexyl salicylate, Ethylhexyl methoxycinnamate · Archives of Dermatological Research, 2024
- [Mitigation of ultraviolet-induced erythema and inflammation by para-hydroxycinnamic acid in human skin](https://pubmed.ncbi.nlm.nih.gov/39138602/) Ethylhexyl methoxycinnamate · International Journal of Cosmetic Science, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Ethylhexyl salicylate · Journal of Drugs in Dermatology, 2025
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026

## The brands

- German skincare: [NIVEA](https://lovi.care/skincare/ca/brands/nivea)
- Japanese skincare: [Hada Labo](https://lovi.care/skincare/ca/brands/hada-labo)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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