# Hada Labo vs NIOD

Page: https://lovi.care/skincare/ca/compare/hada-labo-vs-niod

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada.

Hada Labo and NIOD are well-regarded skincare brands, with the former founded in 2004 by Rohto Pharmaceutical Co., Ltd. and the latter established in 2015 and owned by The Estée Lauder Companies Inc. since 2021. The Japanese brand is known for targeted toners, gentle makeup removers, and deeply hydrating moisturizers featuring key ingredients, while the Canadian line offers advanced [serums](https://lovi.care/skincare/ca/ingredients/serum) and balancing toners driven by sophisticated formulas. The former suits dry, sensitive, oily, and combination skin types best, whereas the latter is ideal for mature, sensitive, and dry skin. While both lines support healthy and comfortable skin through thoughtful development, they differ in their origins, specific formulations, and target audiences.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

[elcompanies.com](https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2024/06-03-2024-114511824) [glossy.co](https://www.glossy.co/beauty/estee-lauder-companies-completes-acquisition-of-deciem-the-ordinary-niod-for-1-7-billion/) [niod.com](https://niod.com/en-us/niod-about.html) [beautymatter.com](https://beautymatter.com/articles/niod-beautys-smartest-cult-brand-hits-sephora)

This page compares some of the most popular Hada Labo and NIOD products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg633036d5b5).

### Popular Hada Labo vs NIOD products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/ca/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit
- [Gokujun Premium](https://lovi.care/skincare/ca/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/ca/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/ca/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/ca/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/ca/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit

#### NIOD

- [Modulating Glucosides](https://lovi.care/skincare/ca/p/niod/modulating-glucosides/for/mature-skin) — High fit
- [Superoxide Dismutase Saccharide Mist](https://lovi.care/skincare/ca/p/niod/superoxide-dismutase-saccharide-mist/for/dry-sensitive-skin) — Average fit

## Questions and answers

### Hada Labo or NIOD: which is better?

Hada Labo is often the better pick for deep hydration and value, with products like its Gokujyun Lotion rated Superior for dry skin by Lovi. [Hyaluronic acid](https://lovi.care/skincare/ca/ingredients/hyaluronic-acid) helps boost skin moisture, though some users note sticky finishes. NIOD focuses on advanced specialized [serums](https://lovi.care/skincare/ca/ingredients/serum) like Modulating Glucosides, which Lovi rates High for sensitive and mature skin.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Hada Labo and NIOD?

Hada Labo focuses on accessible, deeply hydrating toners, cleansers, and gels featuring hyaluronic acid that Lovi rates as a Superior fit for dry skin, whereas NIOD offers targeted advanced serums like Modulating Glucosides and a mist with fragrance-free formulations.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or NIOD?

Hada Labo is known for offering greater value and versatility among the products on this page, whereas NIOD does not mention affordability.

### Which causes fewer breakouts, Hada Labo or NIOD?

When it comes to the products on this page, Hada Labo reviews note breakouts and clogged pores as an issue, whereas NIOD has no such mentions.

### How do the founding years and corporate ownership of Hada Labo and NIOD compare?

Hada Labo was founded in Japan in 2004 and is owned by Rohto Pharmaceutical, whereas NIOD was founded in Canada in 2015 and has been owned by The Estée Lauder Companies since 2021.

### Which brand offers products with a Superior Lovi fit level for dry skin, Hada Labo or NIOD?

Hada Labo offers products with a Superior Lovi fit level for dry skin, including the Gokujyun Lotion, Gokujun Premium, and Gokujyun Cleansing Oil. Topical hyaluronic acid, a key ingredient across the products on this page, helps improve skin quality and hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Do both Hada Labo and NIOD offer fragrance-free products across their lineups?

Yes, both Hada Labo and NIOD list no fragrance across the products on this page.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glucosides · Skin Pharmacology and Physiology, 2012
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glucosides · The Journal of Clinical and Aesthetic Dermatology, 2012
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Topical application of superoxide dismutase mediated by HIV-TAT peptide attenuates UVB-induced damages in human skin](https://pubmed.ncbi.nlm.nih.gov/27460952/) Superoxide dismutase · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Use of the synthetic superoxide dismutase/catalase mimetic EUK-134 to compensate for seasonal antioxidant deficiency by reducing pre-existing lipid peroxides at the human skin surface](https://pubmed.ncbi.nlm.nih.gov/18492138/) Superoxide dismutase · International Journal of Cosmetic Science, 2004
- [Redefining face contour with a novel anti-aging cosmetic product: an open-label, prospective clinical study](https://pubmed.ncbi.nlm.nih.gov/29180884/) Pseudoalteromonas exopolysaccharides · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin](https://pubmed.ncbi.nlm.nih.gov/20883290/) Sodium salicylate · Journal of Cosmetic Dermatology, 2010
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/ca/brands/hada-labo)
- Canadian skincare: [NIOD](https://lovi.care/skincare/ca/brands/niod)

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- [La Roche-Posay vs NIOD](https://lovi.care/skincare/ca/compare/la-roche-posay-vs-niod)
- [Dr. Althea vs Hada Labo](https://lovi.care/skincare/ca/compare/dr-althea-vs-hada-labo)
- [Dr. Althea vs NIOD](https://lovi.care/skincare/ca/compare/dr-althea-vs-niod)
- [Some By Mi vs Hada Labo](https://lovi.care/skincare/ca/compare/some-by-mi-vs-hada-labo)
- [Some By Mi vs NIOD](https://lovi.care/skincare/ca/compare/some-by-mi-vs-niod)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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