# A+ vs the purest Page: https://lovi.care/skincare/ca/compare/a-vs-the-purest The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada. A+ and the purest are two skincare brands founded in India in 1990, widely beloved and deeply cherished for their gentle moisturizers and thoughtfully calibrated formulas. A+ suits sensitive skin best, while the purest suits sensitive, dry, and combination skin best, owing to their mild nature and composition. Both offer reliable daily support for acne-prone skin, including the standout 345 Relief Cream from the first brand. They primarily differ in their exact skin-type breadth and performance reception, with each earning praise through consistent, understated delivery. A+ is an Indian skincare brand founded in 1990. [pitchbook.com](https://pitchbook.com/profiles/company/554388-85) This page compares some of the most popular A+ and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgc7c28808b6). ### Popular A+ vs the purest products #### the purest - [solutions](https://lovi.care/skincare/ca/p/the-purest/solutions/for/sensitive-skin) — High fit #### A+ - [345 Relief Cream](https://lovi.care/skincare/ca/p/a/345-relief-cream/for/sensitive-skin) — Average fit ### A+ vs the purest moisturizers #### the purest - [solutions](https://lovi.care/skincare/ca/p/the-purest/solutions/for/sensitive-skin) — High fit #### A+ - [345 Relief Cream](https://lovi.care/skincare/ca/p/a/345-relief-cream/for/sensitive-skin) — Average fit ## Questions and answers ### A+ or the purest: which is better? Neither brand is universally better, but the purest solutions achieves a High Lovi fit for sensitive skin while A+ has no High fits. Every A+ product on this page is fragrance-free, whereas the purest solutions contains fragrance. ### What is the difference between A+ and the purest? For sensitive skin, the products on this page by the purest achieve a High Lovi fit level, whereas A+ reaches an Average fit level. Additionally, every product on this page by A+ lists no fragrance, while the solutions product by the purest includes fragrance. ### A+ or the purest: which moisturizer is better? For sensitive skin, the purest solutions moisturizer is a better choice because Lovi rates its fit as High, whereas the A+ 345 Relief Cream achieves only an Average fit. Furthermore, every product on this page from A+ lists no fragrance, while the solutions moisturizer from the purest contains fragrance. ### Which is more affordable, A+ or the purest? This page does not provide pricing or affordability information for A+ or the purest. ### Which causes fewer breakouts, A+ or the purest? A+ has an Average Lovi fit for acne-prone skin while the purest has a Low fit, so A+ is better for avoiding breakouts. Additionally, every product on this page by A+ lists no fragrance, whereas the products on this page by the purest contain fragrance. ### How do the founding years and parent companies of A+ and the purest compare? A+ was founded in 1990 in India and is independently owned, whereas the purest was founded more recently in 2020 and is owned by Evly Pharma Cosmetics. ### Which brand offers fragrance-free moisturizers, A+ or the purest? A+ offers fragrance-free options among the products on this page, whereas the purest includes fragrance in its moisturizer. ### How does the Lovi fit level for sensitive skin differ between the moisturizers from A+ and the purest? For sensitive skin, the purest moisturizer has a High Lovi fit level, whereas the A+ moisturizer has an Average fit level. Every product on this page from A+ lists no fragrance, while the solutions moisturizer from the purest includes fragrance. ## Research behind their key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [Clinical, biometric and structural evaluation of the long-term effects of a topical treatment with ascorbic acid and madecassoside in photoaged human skin](https://pubmed.ncbi.nlm.nih.gov/18503551/) Centella asiatica leaf extract · Experimental Dermatology, 2008 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 - [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019 - [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Centella asiatica leaf extract · International Journal of Pharmaceutics, 2024 - [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025 ## The brands - Indian skincare: [A+](https://lovi.care/skincare/ca/brands/a) - Skincare: [the purest](https://lovi.care/skincare/ca/brands/the-purest) ## More comparisons - [SKIN1004 vs A+](https://lovi.care/skincare/ca/compare/skin1004-vs-a) - [SKIN1004 vs the purest](https://lovi.care/skincare/ca/compare/skin1004-vs-the-purest) - [Anua vs A+](https://lovi.care/skincare/ca/compare/anua-vs-a) - [Anua vs the purest](https://lovi.care/skincare/ca/compare/anua-vs-the-purest) - [Medicube vs A+](https://lovi.care/skincare/ca/compare/medicube-vs-a) - [Medicube vs the purest](https://lovi.care/skincare/ca/compare/medicube-vs-the-purest) - [The Ordinary vs A+](https://lovi.care/skincare/ca/compare/the-ordinary-vs-a) - [The Ordinary vs the purest](https://lovi.care/skincare/ca/compare/the-ordinary-vs-the-purest) - [Beauty of Joseon vs A+](https://lovi.care/skincare/ca/compare/beauty-of-joseon-vs-a) - [Beauty of Joseon vs the purest](https://lovi.care/skincare/ca/compare/beauty-of-joseon-vs-the-purest) - [COSRX vs A+](https://lovi.care/skincare/ca/compare/cosrx-vs-a) - [COSRX vs the purest](https://lovi.care/skincare/ca/compare/cosrx-vs-the-purest) - [CeraVe vs A+](https://lovi.care/skincare/ca/compare/cerave-vs-a) - [CeraVe vs the purest](https://lovi.care/skincare/ca/compare/cerave-vs-the-purest) - [La Roche-Posay vs A+](https://lovi.care/skincare/ca/compare/la-roche-posay-vs-a) - [La Roche-Posay vs the purest](https://lovi.care/skincare/ca/compare/la-roche-posay-vs-the-purest) - [Dr. Althea vs A+](https://lovi.care/skincare/ca/compare/dr-althea-vs-a) - [Dr. Althea vs the purest](https://lovi.care/skincare/ca/compare/dr-althea-vs-the-purest) - [Some By Mi vs A+](https://lovi.care/skincare/ca/compare/some-by-mi-vs-a) - [Some By Mi vs the purest](https://lovi.care/skincare/ca/compare/some-by-mi-vs-the-purest) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/a-vs-the-purest - United Kingdom: https://lovi.care/skincare/uk/compare/a-vs-the-purest - Ireland: https://lovi.care/skincare/ie/compare/a-vs-the-purest - Germany: https://lovi.care/skincare/de/compare/a-vs-the-purest - France: https://lovi.care/skincare/fr/compare/a-vs-the-purest - Italy: https://lovi.care/skincare/it/compare/a-vs-the-purest - Netherlands: https://lovi.care/skincare/nl/compare/a-vs-the-purest - Spain: https://lovi.care/skincare/es/compare/a-vs-the-purest - Canada: https://lovi.care/skincare/ca/compare/a-vs-the-purest (this page) - Australia: https://lovi.care/skincare/au/compare/a-vs-the-purest - Singapore: https://lovi.care/skincare/sg/compare/a-vs-the-purest - Saudi Arabia: https://lovi.care/skincare/sa/compare/a-vs-the-purest - United Arab Emirates: https://lovi.care/skincare/ae/compare/a-vs-the-purest