# Verb skincare Page: https://lovi.care/skincare/ca/brands/verb The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada. Verb is an American skincare brand founded in 2011 and owned by Moroccanoil since 2014. [en.wikipedia.org](https://en.wikipedia.org/wiki/Moroccanoil) [happi.com](https://www.happi.com/breaking-news/hair-care-brand-verb-joins-ulta-beauty-at-target/) [tracxn.com](https://tracxn.com/d/companies/verb/__NGKRp0591-Ow0BUvs7oEtnieVEs_shirDzNRkr-KgME) Verb is adored for hair care formulas, styling items, and body wash items that feature nourishing ingredients. Its products suit all hair and skin types best. The standout products for particular concerns include the Ghost Exfoliating Scalp Nectar for acne-prone skin. The brand consistently delivers gentle, effective care through carefully balanced preparations. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/verb/) This page covers some of the most popular Verb products; for the whole Verb range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9ac93ce9e1). ## Questions and answers ### Is Verb worth it? Verb is worth exploring for dry, oily, sensitive, combination, and acne-prone skin because Lovi rates the brand-focused routines for all these skin types as Superior. Founded in the United States in 2011 and owned by Moroccanoil since 2014, Verb offers targeted options like Ghost Exfoliating Scalp Nectar. ### What are Verb's best products? Verb offers Ghost Exfoliating Scalp Nectar, which Lovi rates Superior for oily skin and High for oily acne-prone, combination, and dark-spotted skin. Lovi rates the Verb-focused routines Superior across dry, oily, sensitive, combination, and acne-prone skin types. ### Does Verb cause breakouts? Verb is unlikely to cause breakouts, and its Ghost Exfoliating Scalp Nectar is rated High for oily acne-prone skin and acne-prone skin. Lovi rates the Verb-focused routine Superior for acne-prone skin. ### Is Verb fragrance-free? No, the Verb products on this page include fragrance. Ghost Exfoliating Scalp Nectar contains fragrance. ### What are the key ingredients in Verb products? Ghost Exfoliating Scalp Nectar contains [glycolic acid](https://lovi.care/skincare/ca/ingredients/glycolic-acid), which helps clear away dead skin cells and supports smoother skin. Lovi rates Ghost Exfoliating Scalp Nectar Superior for oily skin and High for oily acne-prone skin. [Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30548170/) [Clinical, Cosmetic and Investigational Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30858720/) ### How do I build a Verb skincare routine? To build a Verb skincare routine, start with the Ghost Exfoliating Scalp Nectar, which Lovi rates Superior for oily skin and High for combination and oily acne-prone skin. Lovi rates Verb-focused routines Superior overall for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to Verb? Good alternatives to Verb include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also offer targeted routines for dry, oily, sensitive, combination, and acne-prone skin. ### Verb vs CeraVe: which is better? Verb is just as good as CeraVe, as Lovi rates the Verb-focused routines and CeraVe-focused routines both as Superior for dry, oily, sensitive, combination, and acne-prone skin. Both brands offer top-tier care, but shoppers can choose Verb for its specialized formulas or CeraVe for its widely trusted routines. ### Who owns Verb, and where is it from? Verb is an American brand founded in 2011, owned by Moroccanoil since 2014. [en.wikipedia.org](https://en.wikipedia.org/wiki/Moroccanoil) [happi.com](https://www.happi.com/breaking-news/hair-care-brand-verb-joins-ulta-beauty-at-target/) [tracxn.com](https://tracxn.com/d/companies/verb/__NGKRp0591-Ow0BUvs7oEtnieVEs_shirDzNRkr-KgME) ### Is Verb cruelty-free? Yes: PETA lists Verb as cruelty-free. [PETA](https://crueltyfree.peta.org/company/verb/) ## Research behind Verb's key ingredients - [Effects of Locally Applied Glycerol and Xylitol on the Hydration, Barrier Function and Morphological Parameters of the Skin](https://pubmed.ncbi.nlm.nih.gov/27349297/) Xylitol · Acta Dermato-venereologica, 2017 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study](https://pubmed.ncbi.nlm.nih.gov/30548170/) Glycolic acid · Journal of Cosmetic Dermatology, 2019 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Effects of lactobionic acid peel, aluminum oxide crystal microdermabrasion, and both procedures on skin hydration, elasticity, and transepidermal water loss](https://pubmed.ncbi.nlm.nih.gov/30661294/) Lactobionic acid · Journal of Cosmetic Dermatology, 2019 - [Lactobionic acid in a natural alkylpolyglucoside-based vehicle: assessing safety and efficacy aspects in comparison to glycolic acid](https://pubmed.ncbi.nlm.nih.gov/20367666/) Lactobionic acid · Journal of Cosmetic Dermatology, 2010 - [Emulgels Containing Perilla frutescens Seed Oil, Moringa oleifera Seed Oil, and Mixed Seed Oil: Microemulsion and Safety Assessment](https://pubmed.ncbi.nlm.nih.gov/35745923/) Moringa oleifera seed oil · Polymers, 2022 - [A 10% Lactobionic acid-containing moisturizer reduces skin surface pH without irritation-An in vivo/in vitro study](https://pubmed.ncbi.nlm.nih.gov/30859734/) Lactobionic acid · Journal of Cosmetic Dermatology, 2019 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ca/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ca/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ca/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ca/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ca/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ca/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ca/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ca/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ca/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ca/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ca/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ca/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ca/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ca/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ca/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ca/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ca/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ca/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ca/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ca/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ca/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ca/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ca/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ca/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ca/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ca/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ca/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ca/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ca/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ca/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/verb - United Kingdom: https://lovi.care/skincare/uk/brands/verb - Ireland: https://lovi.care/skincare/ie/brands/verb - Germany: https://lovi.care/skincare/de/brands/verb - France: https://lovi.care/skincare/fr/brands/verb - Italy: https://lovi.care/skincare/it/brands/verb - Netherlands: https://lovi.care/skincare/nl/brands/verb - Spain: https://lovi.care/skincare/es/brands/verb - Canada: https://lovi.care/skincare/ca/brands/verb (this page) - Australia: https://lovi.care/skincare/au/brands/verb - Singapore: https://lovi.care/skincare/sg/brands/verb - Saudi Arabia: https://lovi.care/skincare/sa/brands/verb - United Arab Emirates: https://lovi.care/skincare/ae/brands/verb