# TIRTIR skincare

Page: https://lovi.care/skincare/ca/brands/tirtir

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada.

TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

TIRTIR is loved for its thoughtful range of toners, moisturizers, [serums](https://lovi.care/skincare/ca/ingredients/serum), and exfoliants, each formulated with nourishing ingredients. Its products suit dry skin and dry sensitive skin best because of their deeply hydrating compositions. For targeted concerns, the Milk Skin Toner Light suits acne-prone skin, the Milk Skin Toner helps skin with dark spots, and the SOS Serum addresses mature skin. The brand consistently delivers gentle, effective care for daily routines.

This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgd14819becc).

### Other TIRTIR products

#### Other products

- [Milk Skin Toner](https://lovi.care/skincare/ca/p/tirtir/milk-skin-toner/for/sensitive-skin) — High fit — [CA$32.97 at Amazon](https://www.amazon.ca/dp/B0CG1H8YRS?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Milk Skin Toner Light](https://lovi.care/skincare/ca/p/tirtir/milk-skin-toner-light/for/acne-prone-skin) — Superior fit — [CA$27.94 at Amazon](https://www.amazon.ca/dp/B0CW4N7Y6L?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Ceramic Cream](https://lovi.care/skincare/ca/p/tirtir/ceramic-cream/for/dry-sensitive-skin) — Average fit — [CA$29.40 at Amazon](https://www.amazon.ca/dp/B08B16L82R?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [SOS Serum](https://lovi.care/skincare/ca/p/tirtir/sos-serum/for/dry-skin) — Superior fit — [CA$33.64 at Amazon](https://www.amazon.ca/dp/B08B1J1592?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Hydro Boost Enzyme Cleansing Powder](https://lovi.care/skincare/ca/p/tirtir/hydro-boost-enzyme-cleansing-powder/for/acne-prone-skin) — Average fit — [CA$25.84 at Amazon](https://www.amazon.ca/dp/B0CYZQY3CT?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1)
- [Glossy Coating Mist](https://lovi.care/skincare/ca/p/tirtir/glossy-coating-mist/for/dry-skin) — High fit

## People Say

★4.5

Overall rating based on 4.2k+ reviews

Reviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.

### Highlights

- Intense hydration toners Mostly Mentioned “skin felt soft, plump, and well-moisturized — Milk Skin Toner” “quenched my dehydrated skin — Milk Skin Toner Light”
- Deep hydration moisturizers Mostly Mentioned “deeply moisturizes — SOS Serum” “lifesaver for dry skin — Ceramic Cream”
- Glass skin glow toners Mostly Mentioned “gives you glass skin — Milk Skin Toner” “gave me instant glass skin — Milk Skin Toner Light”
- Soothing toners Mostly Mentioned “calming and soothing effects — Milk Skin Toner” “calmed my redness — Milk Skin Toner Light”
- Expensive for quantity Sometimes Noted “Pricey for quantity — Glossy Coating Mist” “Pricy — Hydro Boost Enzyme Cleansing Powder”
- Breakout-causing toners Sometimes Noted “started developing closed comedones — Milk Skin Toner” “caused tiny whiteheads — Milk Skin Toner Light”

Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more

## Questions and answers

### Is TIRTIR good for oily skin?

Yes, TIRTIR fits oily skin well, with Lovi rating the brand-focused routine Superior for oily skin. The TIRTIR products on this page list no fragrance.

### Is TIRTIR worth it?

TIRTIR products are generally considered worth it for shoppers seeking intense hydration and a smooth glow, as the TIRTIR products on this page list no fragrance and feature deeply nourishing formulas. Lovi rates the TIRTIR-focused routine Superior for dry skin, oily skin, sensitive skin, and acne-prone skin, and High for combination skin. Reviewers most often mention the intense hydration and soothing feel of the toners, though some note the prices are high for the quantity provided.

### What are TIRTIR's best products?

TIRTIR's best products are the SOS [Serum](https://lovi.care/skincare/ca/ingredients/serum), which Lovi rates Superior for dry skin, and the Milk Skin Toner Light, which Lovi rates Superior for acne-prone, oily, and combination skin. Reviewers often mention intense hydration toners and deep hydration moisturizers from the brand.

### Which TIRTIR moisturizer is best for dry skin?

SOS Serum is the best TIRTIR moisturizer for dry skin, which Lovi rates Superior, while Ceramic Cream rates Average. Reviewers also frequently mention these moisturizers for deep hydration.

### Does TIRTIR cause breakouts?

TIRTIR is unlikely to cause breakouts for most, though reviewers sometimes note breakout-causing toners from the brand. Lovi rates the Milk Skin Toner Light as Superior for acne-prone skin and the Milk Skin Toner as High for acne-prone skin.

### Is TIRTIR fragrance-free?

Yes, every product among the TIRTIR products on this page lists no fragrance in its ingredients.

### What are the key ingredients in TIRTIR products?

TIRTIR products use ingredients such as [sodium hyaluronate](https://lovi.care/skincare/ca/ingredients/hyaluronic-acid) to help deliver intense hydration and [niacinamide](https://lovi.care/skincare/ca/ingredients/niacinamide) to help manage skin tone. [Panthenol](https://lovi.care/skincare/ca/ingredients/panthenol) and [centella asiatica extract](https://lovi.care/skincare/ca/ingredients/centella-asiatica) are also included to help keep skin calm and smooth.

[Drug Delivery, 2017](https://pubmed.ncbi.nlm.nih.gov/28155509/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do I build a TIRTIR skincare routine?

To build a TIRTIR routine for dry skin, start your morning with a hydrating cleanser, follow with Milk Skin Toner Light, apply SOS Serum, and finish with an SPF. In the evening, use a pre-cleanser, cleanser, SOS Serum, and optionally a treatment, while weekly care adds a nourishing mask to these steps.

### Where can I buy TIRTIR, and how much does it cost?

TIRTIR products are available at stores in Canada, with prices ranging from CA$25.84 to CA$33.64 and most falling between CA$27.94 and CA$32.97.

### What are good alternatives to TIRTIR?

Good alternatives to TIRTIR are SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea because they also have dedicated brand pages on Lovi. Lovi rates the TIRTIR routines Superior for dry, oily, sensitive, and acne-prone skin, and High for combination skin, matching the fit levels offered by similar brands.

### TIRTIR vs SKIN1004: which is better?

Lovi rates TIRTIR-focused routines Superior for dry skin and oily skin, and Superior for sensitive skin, matching SKIN1004 for dry and sensitive skin while outperforming it for oily skin. Reviewers most often mention intense hydration and deep moisture from TIRTIR products.

### Who owns TIRTIR, and where is it from?

TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

### Is TIRTIR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.

### Is TIRTIR good for dry skin?

Yes, TIRTIR is good for dry skin because Lovi rates the TIRTIR-focused routine Superior for dry skin. The SOS Serum is rated Superior for dry skin, and the brand is known for deep hydration moisturizers.

### Is TIRTIR good for sensitive skin?

Yes, TIRTIR is good for sensitive skin because Lovi rates the brand-focused routine Superior for this skin type, and the TIRTIR products on this page list no fragrance. Shoppers often mention that the toners provide soothing care.

### Is TIRTIR good for acne-prone skin?

Yes, TIRTIR is good for acne-prone skin, as Lovi rates multiple items like Milk Skin Toner Light as Superior for this skin type. Reviewers often mention its soothing toners, and every product on this page lists no fragrance in its ingredients.

### Is TIRTIR good for skin with dark spots?

TIRTIR offers several products that help with dark spots, with Milk Skin Toner Light receiving a Superior fit rating from Lovi for skin with dark spots. The TIRTIR products on this page are formulated without fragrance.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is TIRTIR good for mature skin?

TIRTIR works well for mature skin, as Lovi rates the SOS Serum Superior and the Glossy Coating Mist High for this skin type. Reviewers frequently mention that the brand's moisturizers provide deep hydration.

## Research behind TIRTIR's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Centella asiatica leaf water · Indian Journal of Pharmaceutical Sciences, 2016
- [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Centella asiatica leaf water · Journal of Alternative and Complementary Medicine, 2020
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [The anti-wrinkle efficacy of argireline, a synthetic hexapeptide, in Chinese subjects: a randomized, placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/23417317/) Acetyl hexapeptide-8 · American Journal of Clinical Dermatology, 2013
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Effects of lecithin-based nanoemulsions on skin: Short-time cytotoxicity MTT and BrdU studies, skin penetration of surfactants and additives and the delivery of curcumin](https://pubmed.ncbi.nlm.nih.gov/32165223/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel extract · Phytochemistry, 2001
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Centella asiatica leaf water · Molecules, 2023
- [The pivotal role of Bifida Ferment Lysate on reinforcing the skin barrier function and maintaining homeostasis of skin defenses in vitro](https://pubmed.ncbi.nlm.nih.gov/37218728/) Bifida ferment filtrate · Journal of Cosmetic Dermatology, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Lecithin-based nanoemulsions of traditional herbal wound healing agents and their effect on human skin cells](https://pubmed.ncbi.nlm.nih.gov/34798283/) Hydrogenated lecithin · European Journal of Pharmaceutics and Biopharmaceutics, 2022
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [The efficacy study of the combination of tripeptide-10-citrulline and acetyl hexapeptide-3. A prospective, randomized controlled study](https://pubmed.ncbi.nlm.nih.gov/28150423/) Acetyl hexapeptide-8 · Journal of Cosmetic Dermatology, 2017
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Aloe barbadensis flower extract, Betaine · Molecules, 2024
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres](https://pubmed.ncbi.nlm.nih.gov/25876142/) Papain · Giornale Italiano Di Dermatologia E Venereologia, 2015
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects](https://pubmed.ncbi.nlm.nih.gov/23607739/) Acetyl hexapeptide-8 · Journal of Cosmetic and Laser Therapy, 2013
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Poly-γ-Glutamic Acid from a Novel Bacillus subtilis Strain: Strengthening the Skin Barrier and Improving Moisture Retention in Keratinocytes and a Reconstructed Skin Model](https://pubmed.ncbi.nlm.nih.gov/39940752/) Polyglutamic acid · International Journal of Molecular Sciences, 2025
- [Upcycled Cocoa Pod Husk: A Sustainable Source of Phenol and Polyphenol Ingredients for Skin Hydration, Whitening, and Anti-Aging](https://pubmed.ncbi.nlm.nih.gov/40724627/) Theobroma cacao seed extract · Life, 2025
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## TIRTIR routines

- 96% fit: [Routine for dry skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/dry-skin)
- 91% fit: [Routine for oily skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/oily-skin)
- 87% fit: [Routine for combination skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/combination-skin)
- 90% fit: [Routine for sensitive skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/sensitive-skin)
- 91% fit: [Routine for acne-prone skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/acne-prone-skin)
- 90% fit: [Routine for mature skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/mature-skin)
- 85% fit: [Routine for skin with dark spots](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/dark-spots)
- 94% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/dry-sensitive-skin)
- 89% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/ca/brands/tirtir/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/ca/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/ca/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/ca/brands/medicube)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ca/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/ca/brands/cosrx)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/ca/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/ca/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/ca/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/ca/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/ca/brands/purito)

## Popular brands

- Canadian skincare: [The Ordinary](https://lovi.care/skincare/ca/brands/the-ordinary)
- American skincare: [CeraVe](https://lovi.care/skincare/ca/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/ca/brands/la-roche-posay)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/ca/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/ca/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/ca/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/ca/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/ca/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/ca/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/ca/brands/d-alba)
- Korean skincare: [LANEIGE](https://lovi.care/skincare/ca/brands/laneige)
- Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ca/brands/haruharu-wonder)
- Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ca/brands/pyunkang-yul)
- Korean skincare: [innisfree](https://lovi.care/skincare/ca/brands/innisfree)
- French skincare: [Caudalie](https://lovi.care/skincare/ca/brands/caudalie)
- Korean skincare: [MISSHA](https://lovi.care/skincare/ca/brands/missha)
- American skincare: [Dermalogica](https://lovi.care/skincare/ca/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/ca/brands/good-molecules)
- Korean skincare: [Centellian24](https://lovi.care/skincare/ca/brands/centellian24)
- British skincare: [BYOMA](https://lovi.care/skincare/ca/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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