# SheaMoisture skincare Page: https://lovi.care/skincare/ca/brands/sheamoisture The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada. SheaMoisture is an American skincare brand founded in 1991 and owned by Unilever since 2017. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/unilever-to-acquire-sundial-brands-including-sheamoisture--136694) [sheamoisture.com](https://www.sheamoisture.com/us/en/our-story.html) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shea_Moisture) SheaMoisture is widely loved for its thoughtful [serums](https://lovi.care/skincare/ca/ingredients/serum) and nourishing formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include the African Black Soap Clarifying Facial Wash & Scrub for acne-prone skin. The brand consistently delivers gentle, reliable care through every offering. This page covers some of the most popular SheaMoisture products; for the whole SheaMoisture range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgb190224604). ### SheaMoisture [serums](https://lovi.care/skincare/ca/ingredients/serum) and treatments #### Serums and treatments - [African Black Soap Clarifying Facial Wash & Scrub](https://lovi.care/skincare/ca/p/sheamoisture/african-black-soap-clarifying-facial-wash-and-scrub/for/oily-acne-prone-skin) — High fit ## Questions and answers ### Is SheaMoisture worth it? SheaMoisture is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients. ### What are SheaMoisture's best products? SheaMoisture offers the African Black Soap Clarifying Facial Wash & Scrub, which Lovi rates High for oily and acne-prone skin. Lovi rates the SheaMoisture-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does SheaMoisture cause breakouts? SheaMoisture is unlikely to cause breakouts, and Lovi rates the African Black Soap Clarifying Facial Wash & Scrub High for acne-prone skin. The SheaMoisture products on this page list no fragrance in their ingredients. ### Is SheaMoisture fragrance-free? Yes, every SheaMoisture product on this page lists no fragrance in its ingredients. Lovi rates the SheaMoisture-focused routine Superior for sensitive skin. ### What are the key ingredients in SheaMoisture products? SheaMoisture uses ingredients like [salicylic acid](https://lovi.care/skincare/ca/ingredients/salicylic-acid), which helps clear acne, and [panthenol](https://lovi.care/skincare/ca/ingredients/panthenol), which supports skin barrier recovery. Salicylic acid acts to prevent acne relapse, while panthenol improves skin moisturization. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/) ### How do I build a SheaMoisture skincare routine? To build a SheaMoisture skincare routine, you can use the brand's cleanser designed to gently clean and care for your skin. Lovi rates the SheaMoisture-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to SheaMoisture? Good alternatives to SheaMoisture include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi. ### SheaMoisture vs CeraVe: which is better? SheaMoisture and CeraVe both rate Superior for dry, oily, sensitive, and combination skin, so either brand helps keep skin balanced. Lovi rates the SheaMoisture-focused routine Superior for acne-prone skin as well. ### Who owns SheaMoisture, and where is it from? SheaMoisture is an American brand founded in 1991, owned by Unilever since 2017. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/unilever-to-acquire-sundial-brands-including-sheamoisture--136694) [sheamoisture.com](https://www.sheamoisture.com/us/en/our-story.html) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shea_Moisture) ### Is SheaMoisture cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SheaMoisture as cruelty-free. ## Research behind SheaMoisture's key ingredients - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 - [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Jojoba esters · Journal of Cosmetic Dermatology, 2008 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ca/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ca/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ca/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ca/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ca/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ca/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ca/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ca/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ca/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ca/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ca/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ca/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ca/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ca/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ca/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ca/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ca/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ca/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ca/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ca/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ca/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ca/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ca/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ca/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ca/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ca/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ca/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ca/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ca/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ca/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/sheamoisture - United Kingdom: https://lovi.care/skincare/uk/brands/sheamoisture - Ireland: https://lovi.care/skincare/ie/brands/sheamoisture - Germany: https://lovi.care/skincare/de/brands/sheamoisture - France: https://lovi.care/skincare/fr/brands/sheamoisture - Italy: https://lovi.care/skincare/it/brands/sheamoisture - Netherlands: https://lovi.care/skincare/nl/brands/sheamoisture - Spain: https://lovi.care/skincare/es/brands/sheamoisture - Canada: https://lovi.care/skincare/ca/brands/sheamoisture (this page) - Australia: https://lovi.care/skincare/au/brands/sheamoisture - Singapore: https://lovi.care/skincare/sg/brands/sheamoisture - Saudi Arabia: https://lovi.care/skincare/sa/brands/sheamoisture - United Arab Emirates: https://lovi.care/skincare/ae/brands/sheamoisture