# Equate skincare Page: https://lovi.care/skincare/ca/brands/equate The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada. Equate is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993. [en.wikipedia.org](https://en.wikipedia.org/wiki/List_of_Walmart_brands) Equate is loved for its sunscreens and exfoliants, relying on thoughtfully balanced formulas. Its products suit balanced to combination skin best, owing to their gentle yet effective daily utility. For particular concerns, the Blackhead Clearing Scrub stands out for acne-prone skin, while the Sport Broad Spectrum Sunscreen SPF 50 addresses skin with dark spots. The brand continues to offer reliable daily care through these well-formulated skincare solutions. This page covers some of the most popular Equate products; for the whole Equate range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg3ac02b6fd3). ### Other Equate products #### Other products - [Blackhead Clearing Scrub](https://lovi.care/skincare/ca/p/equate/blackhead-clearing-scrub/for/oily-acne-prone-skin) — High fit - [Sport Broad Spectrum Sunscreen SPF 50](https://lovi.care/skincare/ca/p/equate/sport-broad-spectrum-sunscreen-spf-50/for/dark-spots) — Average fit ## Questions and answers ### Is Equate worth it? Equate is worth it because Lovi rates the Equate-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The Equate products on this page are fragrance-free, and [salicylic acid](https://lovi.care/skincare/ca/ingredients/salicylic-acid) helps clear acne. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/37941097/) ### What are Equate's best products? Equate offers the Blackhead Clearing Scrub, which Lovi rates High for oily and oily acne-prone skin. The Sport Broad Spectrum Sunscreen SPF 50 is also available on the page, with Average fit levels across most skin types. ### Which Equate sunscreen is best for sensitive skin? Sport Broad Spectrum Sunscreen SPF 50 is the best Equate sunscreen for sensitive skin, with Lovi rating it Average for this skin type. ### Does Equate cause breakouts? Equate is unlikely to cause breakouts, and Lovi rates the Equate-focused routine Superior for acne-prone skin. The Equate products on this page are fragrance-free. ### Is Equate fragrance-free? Yes, every Equate product on this page lists no fragrance in its ingredients. ### What are the key ingredients in Equate products? The Equate products on this page include salicylic acid, which helps manage breakouts, and [tocopherol](https://lovi.care/skincare/ca/ingredients/vitamin-e), which acts as an antioxidant. Lovi rates the Equate-focused routine Superior for oily, acne-prone, and dry skin types. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/37941097/) ### How do I build a Equate skincare routine? To build an Equate skincare routine, you can use the Equate products on this page which are fragrance-free. Lovi rates Equate-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are good alternatives to Equate? Good alternatives to Equate with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer a variety of skincare options that may suit different skin types. ### Equate vs CeraVe: which is better? Equate is better than CeraVe on average for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Equate-focused routine Superior for all of these skin types, outscoring the CeraVe-focused routine for every one of them. ### Who owns Equate, and where is it from? Equate is an American brand founded in 1986, owned by Walmart Inc. since 1993. [en.wikipedia.org](https://en.wikipedia.org/wiki/List_of_Walmart_brands) ### Is Equate cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate as cruelty-free. ## Research behind Equate's key ingredients - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020 - [Effects of menthol and cold on histamine-induced itch and skin reactions in man](https://pubmed.ncbi.nlm.nih.gov/7624016/) Menthol · Neuroscience Letters, 1995 - [Psychophysical study of the effects of topical application of menthol in healthy volunteers](https://pubmed.ncbi.nlm.nih.gov/16527405/) Menthol · Pain, 2006 - [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol · Journal of Cosmetic Dermatology, 2020 - [A review of topical high-concentration L-menthol as a translational model of cold allodynia and hyperalgesia](https://pubmed.ncbi.nlm.nih.gov/23963768/) Menthol · European Journal of Pain, 2014 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Excellent clinical results with a new preparation for chemical peeling in acne: 30% salicylic acid in polyethylene glycol vehicle](https://pubmed.ncbi.nlm.nih.gov/18363720/) Polyethylene · Dermatologic Surgery, 2008 - [Effect of seasonal and geographical differences on skin and effect of treatment with an osmoprotectant: Sorbitol](https://pubmed.ncbi.nlm.nih.gov/23752031/) Sorbitol · Journal of Cosmetic Science, 2013 - [Final report on the safety assessment of polyethylene](https://pubmed.ncbi.nlm.nih.gov/17365139/) Polyethylene · International Journal of Toxicology, 2007 - [Facial disbiosis and UV filters](https://pubmed.ncbi.nlm.nih.gov/39499337/) Octocrylene · Archives of Dermatological Research, 2024 - [Retrospective Review of Dermal Safety Studies of Organic Sunscreens](https://pubmed.ncbi.nlm.nih.gov/40911743/) Octisalate, Homosalate · Journal of Drugs in Dermatology, 2025 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ca/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ca/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ca/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ca/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ca/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ca/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ca/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ca/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ca/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ca/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ca/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ca/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ca/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ca/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ca/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ca/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ca/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ca/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ca/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ca/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ca/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ca/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ca/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ca/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ca/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ca/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ca/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ca/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ca/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ca/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/equate - United Kingdom: https://lovi.care/skincare/uk/brands/equate - Ireland: https://lovi.care/skincare/ie/brands/equate - Germany: https://lovi.care/skincare/de/brands/equate - France: https://lovi.care/skincare/fr/brands/equate - Italy: https://lovi.care/skincare/it/brands/equate - Netherlands: https://lovi.care/skincare/nl/brands/equate - Spain: https://lovi.care/skincare/es/brands/equate - Canada: https://lovi.care/skincare/ca/brands/equate (this page) - Australia: https://lovi.care/skincare/au/brands/equate - Singapore: https://lovi.care/skincare/sg/brands/equate - Saudi Arabia: https://lovi.care/skincare/sa/brands/equate - United Arab Emirates: https://lovi.care/skincare/ae/brands/equate