# Epimax skincare

Page: https://lovi.care/skincare/ca/brands/epimax

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada.

Epimax is a British skincare brand founded in 2019 and owned by H.I.G. Capital since 2021.

[epimax.co.uk](https://epimax.co.uk/about/)

Epimax is loved for its nourishing moisturizers and gentle formulas. Its products suit dry, sensitive, and eczema-prone skin best due to their soothing nature. The standout products for particular concerns include the Cream for acne-prone skin, the Ointment for very dry areas, and the Excis for rough patches. These reliable formulations work harmoniously to protect and restore the skin barrier.

This page covers some of the most popular Epimax products; for the whole Epimax range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg9ed2839994).

### Epimax moisturizers

#### Moisturizers

- [Cream](https://lovi.care/skincare/ca/p/epimax/cream/for/dry-sensitive-skin) — High fit

## Questions and answers

### Is Epimax worth it?

Yes, Epimax is worth it because Lovi rates the Epimax-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Epimax products on this page are fragrance-free.

### What are Epimax's best products?

Epimax Cream is the best product for dry sensitive skin, for which Lovi rates it High. For other skin types, Lovi rates the cream around Average to Low, while the Epimax-focused routine rates Superior across most skin types.

### Which Epimax moisturizer is best for dry skin?

The Epimax moisturizer for dry skin on this page is Cream. Lovi rates Cream Average for dry skin.

### Does Epimax cause breakouts?

Epimax Cream is unlikely to cause breakouts for most people, as Lovi rates its fit for oily and acne-prone skin as Low. The Epimax products on this page are fragrance-free, which helps calm easily irritated skin.

### Is Epimax fragrance-free?

Yes, every product in the Epimax products on this page is formulated without any fragrance. Lovi rates the Epimax-focused routines as Superior for all skin types.

### What are the key ingredients in Epimax products?

Epimax products contain key moisturising ingredients such as [white soft paraffin](https://lovi.care/skincare/ca/ingredients/petrolatum), [liquid paraffin](https://lovi.care/skincare/ca/ingredients/mineral-oil), and [glycerin](https://lovi.care/skincare/ca/ingredients/glycerin) that help lock in moisture and soften dry skin.

[Journal of the American Academy of Dermatology, 1992](https://pubmed.ncbi.nlm.nih.gov/1564142/)

### How do I build a Epimax skincare routine?

To build an Epimax routine, you use Epimax Cream to moisturize your skin morning and night. Lovi rates the Epimax-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

### What are good alternatives to Epimax?

Good alternatives to Epimax include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi.

### Epimax vs BYOMA: which is better?

Epimax is generally better than BYOMA across key skin types, as Lovi rates the Epimax-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to BYOMA's High or Superior ratings.

### Who owns Epimax, and where is it from?

Epimax is a British brand founded in 2019, owned by H.I.G. Capital since 2021.

[epimax.co.uk](https://epimax.co.uk/about/)

### Is Epimax cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Epimax as cruelty-free.

## Research behind Epimax's key ingredients

- [Effects of petrolatum on stratum corneum structure and function](https://pubmed.ncbi.nlm.nih.gov/1564142/) White soft paraffin · Journal of the American Academy of Dermatology, 1992
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017

## Similar brands

- British skincare: [BYOMA](https://lovi.care/skincare/ca/brands/byoma)
- British skincare: [The INKEY List](https://lovi.care/skincare/ca/brands/the-inkey-list)
- British skincare: [Medik8](https://lovi.care/skincare/ca/brands/medik8)
- British skincare: [Simple](https://lovi.care/skincare/ca/brands/simple)
- British skincare: [Elemis](https://lovi.care/skincare/ca/brands/elemis)
- British skincare: [Pixi](https://lovi.care/skincare/ca/brands/pixi)
- British skincare: [Charlotte Tilbury](https://lovi.care/skincare/ca/brands/charlotte-tilbury)
- British skincare: [No7](https://lovi.care/skincare/ca/brands/no7)
- British skincare: [REN Clean Skincare](https://lovi.care/skincare/ca/brands/ren-clean-skincare)
- British skincare: [facefacts](https://lovi.care/skincare/ca/brands/facefacts)

## Popular brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/ca/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/ca/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/ca/brands/medicube)
- Canadian skincare: [The Ordinary](https://lovi.care/skincare/ca/brands/the-ordinary)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ca/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/ca/brands/cosrx)
- American skincare: [CeraVe](https://lovi.care/skincare/ca/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/ca/brands/la-roche-posay)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/ca/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/ca/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/ca/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/ca/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/ca/brands/purito)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/ca/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/ca/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/ca/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/ca/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/ca/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/ca/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/ca/brands/d-alba)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/epimax
- United Kingdom: https://lovi.care/skincare/uk/brands/epimax
- Ireland: https://lovi.care/skincare/ie/brands/epimax
- Germany: https://lovi.care/skincare/de/brands/epimax
- France: https://lovi.care/skincare/fr/brands/epimax
- Italy: https://lovi.care/skincare/it/brands/epimax
- Netherlands: https://lovi.care/skincare/nl/brands/epimax
- Spain: https://lovi.care/skincare/es/brands/epimax
- Canada: https://lovi.care/skincare/ca/brands/epimax (this page)
- Australia: https://lovi.care/skincare/au/brands/epimax
- Singapore: https://lovi.care/skincare/sg/brands/epimax
- Saudi Arabia: https://lovi.care/skincare/sa/brands/epimax
- United Arab Emirates: https://lovi.care/skincare/ae/brands/epimax
