# E45 skincare Page: https://lovi.care/skincare/ca/brands/e45 The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada. E45 is a British skincare brand founded in 1952 and owned by KKR & Co. Inc. since 2025. [marketscreener.com](https://www.marketscreener.com/news/kkr-co-inc-completed-the-acquisition-of-karo-healthcare-ab-from-eqt-viii-fund-managed-by-eqt-par-ce7c50d3dc88f42c) [e45.com](https://e45.com/za/about-e45/) [beautymatter.com](https://beautymatter.com/articles/reckitt-benckiser-to-sell-e45-skincare-to-karo-pharma-for-268-million) E45's products on this page cover moisturizers. For acne-prone skin, Lovi rates the Cream highest. This page covers some of the most popular E45 products; for the whole E45 range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg21760d06ff). ### E45 moisturizers #### Moisturizers - [Cream](https://lovi.care/skincare/ca/p/e45/cream/for/dry-skin) — High fit — [CA$33.35 at Amazon](https://www.amazon.ca/dp/B014DD9CSA?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is E45 worth it? Yes, E45 is worth it because Lovi rates the E45-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Furthermore, the E45 products on this page list no fragrance in their ingredients. ### What are E45's best products? E45 Cream is the brand's best product for dry and dry sensitive skin, where Lovi rates it High. For oily or acne-prone skin, however, the cream receives a Caution fit level. ### Which E45 moisturizer is best for dry skin? Cream is the best choice for dry skin, as Lovi rates it High for dry skin. The E45 products on this page list no fragrance. ### Does E45 cause breakouts? E45 Cream is unlikely to cause breakouts for most people, as Lovi rates it Low for acne-prone skin and Caution for oily acne-prone skin. The E45 products on this page are fragrance-free. ### Is E45 fragrance-free? Yes, every one of the E45 products on this page lists no fragrance in its ingredients, making them free of added scent. ### What are the key ingredients in E45 products? E45 products feature key ingredients such as [white soft paraffin](https://lovi.care/skincare/ca/ingredients/petrolatum), [light liquid paraffin](https://lovi.care/skincare/ca/ingredients/mineral-oil), [glycerin](https://lovi.care/skincare/ca/ingredients/glycerin), and [anhydrous lanolin medilan](https://lovi.care/skincare/ca/ingredients/lanolin) that help maintain skin moisture and protect the skin barrier. [Journal of the American Academy of Dermatology, 1992](https://pubmed.ncbi.nlm.nih.gov/1564142/) ### How do I build a E45 skincare routine? To build an E45 skincare routine, you can use the brand-focused regimen which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Where can I buy E45, and how much does it cost? E45 can be bought at stores in Canada. Prices for the E45 products on this page start at CA$33.35 and go up to CA$33.35. ### What are good alternatives to E45? Good alternatives to E45 include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have pages on Lovi. ### E45 vs BYOMA: which is better? E45 and BYOMA both rate Superior for dry skin, sensitive skin, acne-prone skin, and combination skin, while E45 rates Superior and BYOMA rates High for oily skin. ### Who owns E45, and where is it from? E45 is a British brand founded in 1952, owned by KKR & Co. Inc. since 2025. [marketscreener.com](https://www.marketscreener.com/news/kkr-co-inc-completed-the-acquisition-of-karo-healthcare-ab-from-eqt-viii-fund-managed-by-eqt-par-ce7c50d3dc88f42c) [e45.com](https://e45.com/za/about-e45/) [beautymatter.com](https://beautymatter.com/articles/reckitt-benckiser-to-sell-e45-skincare-to-karo-pharma-for-268-million) ### Is E45 cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list E45 as cruelty-free. ## Research behind E45's key ingredients - [Effects of petrolatum on stratum corneum structure and function](https://pubmed.ncbi.nlm.nih.gov/1564142/) White soft paraffin · Journal of the American Academy of Dermatology, 1992 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation](https://pubmed.ncbi.nlm.nih.gov/26927034/) Anhydrous lanolin medilan · Molecules, 2016 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/ca/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/ca/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/ca/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/ca/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/ca/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/ca/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/ca/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/ca/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/ca/brands/ren-clean-skincare) - British skincare: [facefacts](https://lovi.care/skincare/ca/brands/facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ca/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ca/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ca/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ca/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ca/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ca/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/ca/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ca/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ca/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ca/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ca/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ca/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ca/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ca/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/ca/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ca/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ca/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ca/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/ca/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/ca/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/e45 - United Kingdom: https://lovi.care/skincare/uk/brands/e45 - Ireland: https://lovi.care/skincare/ie/brands/e45 - Germany: https://lovi.care/skincare/de/brands/e45 - France: https://lovi.care/skincare/fr/brands/e45 - Italy: https://lovi.care/skincare/it/brands/e45 - Netherlands: https://lovi.care/skincare/nl/brands/e45 - Spain: https://lovi.care/skincare/es/brands/e45 - Canada: https://lovi.care/skincare/ca/brands/e45 (this page) - Australia: https://lovi.care/skincare/au/brands/e45 - Singapore: https://lovi.care/skincare/sg/brands/e45 - Saudi Arabia: https://lovi.care/skincare/sa/brands/e45 - United Arab Emirates: https://lovi.care/skincare/ae/brands/e45