# Curél skincare Page: https://lovi.care/skincare/ca/brands/curel The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada. Curél is an American skincare brand founded in 1984 and owned by Kao Corporation since 1998. [curel.com](https://www.curel.com/en-us/about/curel-history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Kao_Corporation) [web.kao.com](https://web.kao.com/sg/curel/philosophy/history/) Curél is loved for its gentle moisturizers and cleansers, which feature expertly crafted formulas. Its products suit dry skin and dry sensitive skin best, providing comforting hydration without heaviness. The standout products for particular concerns include the Deep Moisture Spray for acne-prone skin, the Moisture Facial Milk for skin with dark spots, and the [Foaming](https://lovi.care/skincare/ca/ingredients/foaming) Facial Wash for mature skin. Through thoughtful formulation, the brand delivers reliable daily care that respects the delicate skin barrier. This page covers some of the most popular Curél products; for the whole Curél range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg8df24a1613). ### Other Curél products #### Other products - [Deep Moisture Spray](https://lovi.care/skincare/ca/p/curel/deep-moisture-spray/for/dry-skin) — High fit — [CA$27.99 at Shoppers Drug Mart](https://www.shoppersdrugmart.ca/curel-intensive-moisture-deep-moisture-spray/p/BB_019045297535?variantCode=019045297535) - [Intensive Moisture Facial Cream](https://lovi.care/skincare/ca/p/curel/intensive-moisture-facial-cream/for/dry-skin) — Superior fit — [CA$44.87 at Amazon](https://www.amazon.ca/dp/B00TUPJBA6?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1) - [Moisture Facial Milk](https://lovi.care/skincare/ca/p/curel/moisture-facial-milk/for/dry-skin) — Superior fit - [Foaming Facial Wash](https://lovi.care/skincare/ca/p/curel/foaming-facial-wash/for/dry-skin) — High fit — [CA$37.50 at Amazon](https://www.amazon.ca/dp/B0DFPY51TQ?tag=lovi-care-web-product01-20&linkCode=osi&th=1&psc=1) ## People Say ★4.6 Overall rating based on 4.2k+ reviews Reviewers most often praise Curél for soothing irritation, lightweight texture, and effective hydration. The most common complaints are high price relative to quantity and insufficient moisture for extremely dry skin. ### Highlights - Hydrating moisturizers Mostly Mentioned “mist action is super fine – not at all hose-like — Deep Moisture Spray” “healed my dry patches — Intensive Moisture Facial Cream” “instant boost of hydration for face and body — Deep Moisture Spray” - Soothing moisturizers for sensitive skin Mostly Mentioned “calms redness and irritation — Deep Moisture Spray” “no stinging — Intensive Moisture Facial Cream” - Lightweight moisturizers Mostly Mentioned “light as air — Intensive Moisture Facial Cream” “Absorbs quickly, breathable feel, good under makeup. — Moisture Facial Milk” - Versatile and convenient application Mostly Mentioned “easy to reach my back — Deep Moisture Spray” “makeup sits beautifully — Intensive Moisture Facial Cream” “Contains ceramides, strengthens skin, restores comfort. — Moisture Facial Milk” - High price and small quantity Mostly Mentioned “tiny jar — Intensive Moisture Facial Cream” “expensive for the amount you get — Deep Moisture Spray” “runs out faster than tube cleansers — Foaming Facial Wash” - Insufficient moisture for dry skin Often Mentioned “Needs layering, too light for winter, not occlusive enough. — Moisture Facial Milk” “need a lotion on top, not enough alone — Deep Moisture Spray” “need to layer it — Intensive Moisture Facial Cream” Sources: lovi.care, boots.com, lookfantastic.com, curel.com, hometesterclub.com, influenster.com, and more ## Questions and answers ### Is Curél good for oily skin? Curél is generally not ideal for oily skin, as Lovi rates most of its moisturizers and the cleanser Low for this skin type. However, the Curél products on this page list no fragrance, and Lovi rates the Curél-focused routine High for oily skin. ### Is Curél worth it? Curél may be worth it for dry and sensitive skin since the Curél products on this page are fragrance-free and feature hydrating moisturizers that help calm the skin. However, reviewers often mention high prices, small quantities, and sometimes insufficient moisture for dry skin. ### What are Curél's best products? Curél's best products for dry skin and dry sensitive skin are the Intensive Moisture Facial Cream and Moisture Facial Milk, both rated Superior by Lovi. Reviewers often mention that these moisturizers keep skin feeling soft and deeply hydrated. [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/) ### Which Curél moisturizer is best for dry skin? The Moisture Facial Milk is the best choice for dry skin, followed closely by the Intensive Moisture Facial Cream and the Deep Moisture Spray. Lovi rates the first two as Superior and the spray as High for keeping skin soft and hydrated. Ceramides in these formulas help repair the skin barrier and prevent moisture loss. [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/) ### Does Curél cause breakouts? Curél products are unlikely to cause breakouts for most skin types, as Lovi rates the acne-prone skin fit as High for Curél-focused routines and Average for individual moisturizers and cleansers. The Curél products on this page list no fragrance, which helps reduce the risk of irritation. ### Is Curél fragrance-free? Yes, every one of the Curél products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Curél products? Curél products rely on ceramides, [glycerin](https://lovi.care/skincare/ca/ingredients/glycerin), and [petrolatum](https://lovi.care/skincare/ca/ingredients/petrolatum) as key ingredients to help restore moisture and calm dry or sensitive skin. Lovi rates the brand Superior for dry skin and sensitive skin. [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/) ### How do I build a Curél skincare routine? To build a Curél routine for dry skin, start your morning with [Foaming](https://lovi.care/skincare/ca/ingredients/foaming) Facial Wash, apply a hydrating toner, use Intensive Moisture Facial Cream, and finish with a sunscreen. In the evening, use a pre-cleanser followed by the Foaming Facial Wash, an ampoule, and the Intensive Moisture Facial Cream. Once a week, add a nourishing mask into your evening steps before the cream. ### Where can I buy Curél, and how much does it cost? Curél products are available at stores in Canada, with prices mostly ranging from CA$27.99 to CA$44.87. ### What are good alternatives to Curél? CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are similar brands with pages on Lovi. Reviewers note that Curél offers hydrating and soothing moisturizers, though some mention high prices and small quantities. ### Curél vs CeraVe: which is better? Curél and CeraVe both perform very well, with Lovi rating the Curél-focused routine Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin. Reviewers often mention that Curél offers soothing, lightweight, and hydrating moisturizers, though some note high prices and small quantities. ### Who owns Curél, and where is it from? Curél is an American brand founded in 1984, owned by Kao Corporation since 1998. [curel.com](https://www.curel.com/en-us/about/curel-history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Kao_Corporation) [web.kao.com](https://web.kao.com/sg/curel/philosophy/history/) ### Is Curél cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Curél as cruelty-free. ### Is Curél good for dry skin? Yes, Curél is a great choice for dry skin because Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that the brand offers hydrating and soothing moisturizers that help calm dry skin, though some note that certain products may provide insufficient moisture. Every Curél product on this page lists no fragrance in its ingredients. [Scientific Reports, 2022](https://pubmed.ncbi.nlm.nih.gov/35340018/) ### Which Curél cleanser is best for oily skin? Lovi rates the Foaming Facial Wash Low for oily skin. Reviewers often mention that the Curél moisturizers can feel lightweight, though the brand fits dry and sensitive skin best. ### Is Curél good for sensitive skin? Yes, Curél is a good choice for sensitive skin, and Lovi rates the brand-focused routine Superior for it. The Curél products on this page list no fragrance in their ingredients, and reviewers frequently mention soothing moisturizers for sensitive skin. ### Is Curél good for acne-prone skin? Curél is moderately good for acne-prone skin, as Lovi rates the Curél-focused routine High for this skin type. Shoppers often find that the moisturizers hydrate well and feel lightweight, though reviewers also mention that some formulas may not provide enough moisture for very dry skin. ### Is Curél good for skin with dark spots? Curél rates Average for skin with dark spots with most of its moisturizers and cleansers, though Moisture Facial Milk rates High. Reviewers note that the Curél products on this page are fragrance-free. ### Is Curél good for mature skin? Curél is good for mature skin, and Lovi rates the brand's Deep Moisture Spray, Foaming Facial Wash, and Intensive Moisture Facial Cream as Average for mature skin, while the Moisture Facial Milk rates High. ## Research behind Curél's key ingredients - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020 - [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020 - [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026 ## Curél routines - 96% fit: [Routine for dry skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/dry-skin) - 84% fit: [Routine for oily skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/oily-skin) - 86% fit: [Routine for combination skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/combination-skin) - 91% fit: [Routine for sensitive skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/sensitive-skin) - 87% fit: [Routine for acne-prone skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/acne-prone-skin) - 90% fit: [Routine for mature skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/mature-skin) - 88% fit: [Routine for skin with dark spots](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/dark-spots) - 93% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/dry-sensitive-skin) - 86% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/ca/brands/curel/skincare-routine/for/oily-acne-prone-skin) ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ca/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ca/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ca/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ca/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ca/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ca/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ca/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ca/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ca/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ca/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ca/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ca/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ca/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ca/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ca/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ca/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ca/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ca/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ca/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ca/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ca/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ca/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ca/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ca/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ca/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ca/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ca/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ca/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ca/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ca/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/curel - United Kingdom: https://lovi.care/skincare/uk/brands/curel - Ireland: https://lovi.care/skincare/ie/brands/curel - Germany: https://lovi.care/skincare/de/brands/curel - France: https://lovi.care/skincare/fr/brands/curel - Italy: https://lovi.care/skincare/it/brands/curel - Netherlands: https://lovi.care/skincare/nl/brands/curel - Spain: https://lovi.care/skincare/es/brands/curel - Canada: https://lovi.care/skincare/ca/brands/curel (this page) - Australia: https://lovi.care/skincare/au/brands/curel - Singapore: https://lovi.care/skincare/sg/brands/curel - Saudi Arabia: https://lovi.care/skincare/sa/brands/curel - United Arab Emirates: https://lovi.care/skincare/ae/brands/curel