# UpCircle skincare Page: https://lovi.care/skincare/brands/upcircle The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. UpCircle is a British skincare brand founded in 2016 and owned by Optiat Ltd. [tracxn.com](https://tracxn.com/d/companies/upcircle/__n7U6dExDjj-qjnjcgzPRyPyX8GQyb23Pbw7ehiMVXhw) UpCircle is loved for its eye products and formulas. Its products suit dry, sensitive, mature, and combination skin best. The standout products for particular concerns include the Eye Cream for acne-prone skin. Its botanical ingredients gently nourish the complexion. This page covers some of the most popular UpCircle products; for the whole UpCircle range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg6b0cfb3622). ### UpCircle eye care #### Eye care - [Eye Cream](https://lovi.care/skincare/p/upcircle/eye-cream/for/sensitive-skin) — Average fit ## Questions and answers ### Is UpCircle worth it? UpCircle is worth it because the UpCircle products on this page list no fragrance, and Lovi rates the UpCircle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are UpCircle's best products? UpCircle does not have a single best product listed here, but Lovi rates the UpCircle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does UpCircle cause breakouts? UpCircle is unlikely to cause breakouts, and Lovi rates the UpCircle-focused routine Superior for acne-prone skin. ### Is UpCircle fragrance-free? Yes, every one of the UpCircle products on this page lists no fragrance in its ingredients. ### What are the key ingredients in UpCircle products? UpCircle products use ingredients such as [glycerin](https://lovi.care/skincare/ingredients/glycerin), [shea butter](https://lovi.care/skincare/ingredients/shea-butter), [salicylic acid](https://lovi.care/skincare/ingredients/salicylic-acid), and [cucumber extract](https://lovi.care/skincare/ingredients/cucumber). Lovi rates the UpCircle-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### How do I build a UpCircle skincare routine? To build an UpCircle skincare routine, Lovi rates an UpCircle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every UpCircle product on this page is fragrance-free. ### What are good alternatives to UpCircle? Good alternatives to UpCircle on Lovi include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi. ### UpCircle vs BYOMA: which is better? UpCircle and BYOMA are both well suited for many shoppers, with Lovi rating the UpCircle-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. BYOMA routines also score well, matching UpCircle for dry and sensitive skin but ranking slightly lower for oily, combination, and acne-prone skin. ### Who owns UpCircle, and where is it from? UpCircle is a British brand founded in 2016, owned by Optiat Ltd. [tracxn.com](https://tracxn.com/d/companies/upcircle/__n7U6dExDjj-qjnjcgzPRyPyX8GQyb23Pbw7ehiMVXhw) ### Is UpCircle cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list UpCircle as cruelty-free. ## Research behind UpCircle's key ingredients - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Cucumber (Cucumis sativus L.) with heterologous poly-γ-glutamic acid has skin moisturizing, whitening and anti-wrinkle effects](https://pubmed.ncbi.nlm.nih.gov/38336313/) Cucumis sativus extract · International Journal of Biological Macromolecules, 2024 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/brands/ren-clean-skincare) - British skincare: [facefacts](https://lovi.care/skincare/brands/facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/upcircle (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/upcircle - Ireland: https://lovi.care/skincare/ie/brands/upcircle - Germany: https://lovi.care/skincare/de/brands/upcircle - France: https://lovi.care/skincare/fr/brands/upcircle - Italy: https://lovi.care/skincare/it/brands/upcircle - Netherlands: https://lovi.care/skincare/nl/brands/upcircle - Spain: https://lovi.care/skincare/es/brands/upcircle - Canada: https://lovi.care/skincare/ca/brands/upcircle - Australia: https://lovi.care/skincare/au/brands/upcircle - Singapore: https://lovi.care/skincare/sg/brands/upcircle - Saudi Arabia: https://lovi.care/skincare/sa/brands/upcircle - United Arab Emirates: https://lovi.care/skincare/ae/brands/upcircle