# True Botanicals skincare

Page: https://lovi.care/skincare/brands/true-botanicals

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

True Botanicals is an American skincare brand founded in 2014 and owned by Unilever PLC since 2023.

[unilever.com](https://www.unilever.com/files/92ui5egz/production/4631032384d8247dd49ed77a6bf10c36ffedbf4e.pdf) [beautymatter.com](https://beautymatter.com/articles/true-botanicals-lands-series-b-investment) [pitchbook.com](https://pitchbook.com/profiles/company/180621-37) [sec.gov](https://www.sec.gov/Archives/edgar/data/217410/000021741023000016/a81listofsubsidiaries.htm)

True Botanicals is beloved for its nurturing [serums](https://lovi.care/skincare/ingredients/serum), nourishing moisturizers, and gentle makeup removers, all crafted from deeply effective formulas. Its products suit dry, sensitive, and combination skin types best, offering balanced care without irritation. For targeted concerns, the brand offers standout solutions such as the [Vitamin C](https://lovi.care/skincare/ingredients/vitamin-c) Booster for acne-prone skin, the Pure Radiance Oil for skin with dark spots, and the [Phyto-Retinol](https://lovi.care/skincare/ingredients/bakuchiol) Sleep Serum for mature skin. Through these thoughtful creations, its botanical ingredients work harmoniously to restore natural radiance and maintain lasting hydration.

- [Cruelty-free · PETA](https://crueltyfree.peta.org/company/true-botanicals/)
- [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/true-botanicals)
- [Vegan · PETA](https://crueltyfree.peta.org/company/true-botanicals/)

This page covers some of the most popular True Botanicals products; for the whole True Botanicals range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg79414d6955).

### Other True Botanicals products

#### Other products

- [Vitamin C Booster](https://lovi.care/skincare/p/true-botanicals/vitamin-c-booster/for/mature-skin) — Superior fit — [$95.00 at Amazon](https://www.amazon.com/dp/B08HZDVYHC?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Phyto-Retinol Sleep Serum](https://lovi.care/skincare/p/true-botanicals/phyto-retinol-sleep-serum/for/dry-skin) — High fit
- [Ginger Turmeric Cleansing Balm](https://lovi.care/skincare/p/true-botanicals/ginger-turmeric-cleansing-balm/for/dry-skin) — High fit
- [Pure Radiance Oil](https://lovi.care/skincare/p/true-botanicals/pure-radiance-oil/for/dry-skin) — Superior fit

## People Say

★4.6

Overall rating based on 4.3k+ reviews

Reviewers most often praise True Botanicals for deep hydration, radiant and youthful glow, and gentle plant-based formulas. The most common complaints are high price points and polarizing fragrances.

### Highlights

- Healthy glow and hydration Mostly Mentioned “gives a beautiful, bright, smooth skin — Pure Radiance Oil” “deeply hydrates without feeling heavy — Pure Radiance Oil” “woke up glowing — Phyto-Retinol Sleep Serum”
- Clean and gentle formulations Mostly Mentioned “no redness or peeling — Phyto-Retinol Sleep Serum” “made without toxins — Pure Radiance Oil”
- High price point Mostly Mentioned “it is expensive — Pure Radiance Oil” “very expensive — Phyto-Retinol Sleep Serum” “Expensive — Ginger Turmeric Cleansing Balm”
- Unfavorable scent Often Mentioned “not particularly fond of the... earthy scent — Pure Radiance Oil” “smell is too strong — Phyto-Retinol Sleep Serum”

Sources: lovi.care, truebotanicals.com, influenster.com, youtube.com, cherylshops.net, bonnieaunchman.com, and more

## Questions and answers

### Is True Botanicals worth it?

True Botanicals provides a healthy glow and gentle hydration, though the True Botanicals products on this page come with a high price point and an unfavorable scent. Reviewers frequently mention these clean formulations, while Lovi rates the True Botanicals-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

### What are True Botanicals's best products?

True Botanicals features several standout items, with the Pure Radiance Oil rating Superior for dry and dry sensitive skin. Additionally, the [Vitamin C](https://lovi.care/skincare/ingredients/vitamin-c) Booster rates Superior for mature skin, and the [Phyto-Retinol](https://lovi.care/skincare/ingredients/bakuchiol) Sleep [Serum](https://lovi.care/skincare/ingredients/serum) rates High for dry and mature skin.

### Which True Botanicals moisturizer is best for dry skin?

Pure Radiance Oil is the best choice, as Lovi rates it Superior for dry skin. Reviewers also frequently mention that it delivers a healthy glow and deep hydration.

### Does True Botanicals cause breakouts?

True Botanicals is unlikely to cause breakouts, as the True Botanicals products on this page are rated Average to High for acne-prone skin. Reviewers often mention a healthy glow and hydration rather than clogged pores.

### Is True Botanicals fragrance-free?

Yes, every True Botanicals product on this page lists no fragrance in its ingredients. Reviewers often mention an unfavorable scent, which may come from the natural ingredients rather than added fragrances.

### What are the key ingredients in True Botanicals products?

True Botanicals features key ingredients such as [astaxanthin extract](https://lovi.care/skincare/ingredients/astaxanthin), [sunflower seed oil](https://lovi.care/skincare/ingredients/sunflower-seed-oil), vitamin C, [tocopherol](https://lovi.care/skincare/ingredients/vitamin-e), [ferulic acid](https://lovi.care/skincare/ingredients/ferulic-acid), phyto-retinol, [aloe barbadensis leaf juice](https://lovi.care/skincare/ingredients/aloe-vera), [glycerin](https://lovi.care/skincare/ingredients/glycerin), and argan kernel oil across its formulations. These ingredients help provide antioxidant protection, hydration, and anti-aging benefits.

[Acta Biochimica Polonica, 2012](https://pubmed.ncbi.nlm.nih.gov/22428137/)

### How do I build a True Botanicals skincare routine?

To build a True Botanicals routine, start by cleansing with the [Ginger](https://lovi.care/skincare/ingredients/ginger) [Turmeric](https://lovi.care/skincare/ingredients/turmeric) Cleansing Balm, then apply the Vitamin C Booster serum or the Phyto-Retinol Sleep Serum, and finish with the Pure Radiance Oil to lock in moisture. Lovi rates a True Botanicals-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

### Where can I buy True Botanicals, and how much does it cost?

True Botanicals products on this page are available on Amazon US. The prices range from $95.00 to $95.00, with most products costing $95.00.

### What are good alternatives to True Botanicals?

Good alternatives to True Botanicals include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also feature dedicated pages on Lovi for comparison.

### True Botanicals vs CeraVe: which is better?

True Botanicals and CeraVe both rate Superior for dry, oily, sensitive, combination, and acne-prone skin on Lovi. Reviewers frequently mention that True Botanicals provides a healthy glow and hydration with clean formulations, though shoppers often note a high price point and an unfavorable scent.

### Who owns True Botanicals, and where is it from?

True Botanicals is an American brand founded in 2014, owned by Unilever PLC since 2023.

[unilever.com](https://www.unilever.com/files/92ui5egz/production/4631032384d8247dd49ed77a6bf10c36ffedbf4e.pdf) [beautymatter.com](https://beautymatter.com/articles/true-botanicals-lands-series-b-investment) [pitchbook.com](https://pitchbook.com/profiles/company/180621-37) [sec.gov](https://www.sec.gov/Archives/edgar/data/217410/000021741023000016/a81listofsubsidiaries.htm)

### Is True Botanicals cruelty-free?

Yes: Leaping Bunny and PETA list True Botanicals as cruelty-free.

[PETA](https://crueltyfree.peta.org/company/true-botanicals/) [Leaping Bunny](https://www.leapingbunny.org/brand/true-botanicals)

## Research behind True Botanicals's key ingredients

- [Cosmetic benefits of astaxanthin on humans subjects](https://pubmed.ncbi.nlm.nih.gov/22428137/) Astaxanthin extract, Astaxanthin powder · Acta Biochimica Polonica, 2012
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, I-ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [A topical antioxidant solution containing vitamins C and E stabilized by ferulic acid provides protection for human skin against damage caused by ultraviolet irradiation](https://pubmed.ncbi.nlm.nih.gov/18603326/) Ferulic acid · Journal of the American Academy of Dermatology, 2008
- [Protective effects of a topical antioxidant mixture containing vitamin C, ferulic acid, and phloretin against ultraviolet-induced photodamage in human skin](https://pubmed.ncbi.nlm.nih.gov/19146606/) Ferulic acid · Journal of Cosmetic Dermatology, 2008
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Phyto-retinol · The British Journal of Dermatology, 2019
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) I-ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil argan kernel oil · International Journal of Nanomedicine, 2014
- [Efficacy and Safety of Azelaic Acid Nanocrystal-Loaded In Situ Hydrogel in the Treatment of Acne Vulgaris](https://pubmed.ncbi.nlm.nih.gov/33923739/) Azelaic acid · Pharmaceutics, 2021
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [Night Cream Containing Melatonin, Carnosine and Helichrysum italicum Extract Helps Reduce Skin Reactivity and Signs of Photodamage: Ex Vivo and Clinical Studies](https://pubmed.ncbi.nlm.nih.gov/32915393/) Helichrysum italicum oil flower · Dermatology and Therapy, 2020
- [Effects of 15% Azelaic Acid Gel in the Management of Post-Inflammatory Erythema and Post-Inflammatory Hyperpigmentation in Acne Vulgaris](https://pubmed.ncbi.nlm.nih.gov/38734843/) Azelaic acid · Dermatology and Therapy, 2024
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Hydrogenated jojoba oil · Frontiers in Pharmacology, 2024
- [The usefulness of a dermocosmetic containing Myrtus communis extract and azelaic acid for maintenance phase of adult female acne: Results from a randomized exploratory investigator-blinded comparative study](https://pubmed.ncbi.nlm.nih.gov/36729399/) Azelaic acid · Journal of the European Academy of Dermatology and Venereology, 2023
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [A clinical evaluation of the efficacy and tolerability of a novel topical antioxidant formulation featuring vitamin C, astaxanthin, and fermented turmeric](https://pubmed.ncbi.nlm.nih.gov/37608511/) Astaxanthin extract, Astaxanthin powder · Journal of Cosmetic Dermatology, 2023
- [Fractional microneedle radiofrequency with the application of vitamin C, E, and ferulic acid serum for neck skin rejuvenation: a prospective, double-blinded, split-neck, placebo-controlled trial](https://pubmed.ncbi.nlm.nih.gov/40464749/) Ferulic acid · The Journal of Dermatological Treatment, 2025
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [Preparation and characterization of astaxanthin-loaded biodegradable polyhydroxybutyrate (PHB) microbeads for personal care and cosmetic applications](https://pubmed.ncbi.nlm.nih.gov/38072340/) Astaxanthin extract, Astaxanthin powder · International Journal of Biological Macromolecules, 2024
- [Towards a modern approach to traditional use of Helichrysum italicum in dermatological conditions: In vivo testing supercritical extract on artificially irritated skin](https://pubmed.ncbi.nlm.nih.gov/36202166/) Helichrysum italicum oil flower · Journal of Ethnopharmacology, 2023
- [Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects](https://pubmed.ncbi.nlm.nih.gov/25362595/) Hippophae rhamnoides oil · Pakistan Journal of Pharmaceutical Sciences, 2014
- [A Randomized Controlled Trial of the Genistein Plus Bakuchiol and Vitamins (GEN+) Product for Male Facial Skin: Effects on Skin Appearance and Properties](https://pubmed.ncbi.nlm.nih.gov/41562471/) Phyto-retinol · Skin Research and Technology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil argan kernel oil · Lasers in Medical Science, 2025
- [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Phyto-retinol · Health Science Reports, 2025

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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