# The Nue Co. skincare Page: https://lovi.care/skincare/brands/the-nue-co The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. The Nue Co. is a British skincare brand founded in 2016 and owned by The Nue Co. Ltd. [tracxn.com](https://tracxn.com/d/companies/the-nue-co/__vy5PsbT_2l_IKYtewdQgf_SVyqJGumY4F0mB69xNdHg) [en.wikipedia.org](https://en.wikipedia.org/wiki/Jules_Miller) [glossy.co](https://www.glossy.co/beauty/the-nue-co-ulta-fragrance-growth/) The Nue Co. is loved for its targeted [serums](https://lovi.care/skincare/ingredients/serum) and thoughtfully crafted formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Skin Filter Serum for acne-prone skin. These offerings work to refine and support the complexion gently. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/the-nue-co/) This page covers some of the most popular The Nue Co. products; for the whole The Nue Co. range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg6a004a48b9). ### The Nue Co. [serums](https://lovi.care/skincare/ingredients/serum) and treatments #### Serums and treatments - [Skin Filter Serum](https://lovi.care/skincare/p/the-nue-co/skin-filter-serum/for/dry-sensitive-skin) — High fit ## Questions and answers ### Is The Nue Co. worth it? Yes, The Nue Co. is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from The Nue Co. on this page is also free from fragrance. ### What are The Nue Co.'s best products? The Nue Co.'s best product on this page is Skin Filter [Serum](https://lovi.care/skincare/ingredients/serum), which Lovi rates High for dry, sensitive, mature, acne-prone, and oily acne-prone skin, and Average for combination and oily skin. ### Does The Nue Co. cause breakouts? The Nue Co. products on this page are unlikely to cause breakouts, and Lovi rates the The Nue Co.-focused routine Superior for acne-prone skin. ### Is The Nue Co. fragrance-free? Yes, every product from The Nue Co. on this page lists no fragrance in its ingredients. ### What are the key ingredients in The Nue Co. products? The Nue Co. products feature key ingredients such as [sodium hyaluronate](https://lovi.care/skincare/ingredients/hyaluronic-acid), [caffeine](https://lovi.care/skincare/ingredients/caffeine), [glycolic acid](https://lovi.care/skincare/ingredients/glycolic-acid), [bakuchiol](https://lovi.care/skincare/ingredients/bakuchiol), [glycerin](https://lovi.care/skincare/ingredients/glycerin), [zinc](https://lovi.care/skincare/ingredients/zinc) [pca](https://lovi.care/skincare/ingredients/pca), and [bilberry extract](https://lovi.care/skincare/ingredients/bilberry). Lovi rates the The Nue Co.-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Skin Pharmacology and Physiology, 2013](https://pubmed.ncbi.nlm.nih.gov/23075568/) ### How do I build a The Nue Co. skincare routine? To build a The Nue Co. skincare routine, apply the Skin Filter Serum. Lovi rates the The Nue Co.-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to The Nue Co.? Good alternatives to The Nue Co. include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi. Lovi rates the brand-focused routine for BYOMA as Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin. ### The Nue Co. vs BYOMA: which is better? The Nue Co. rates Superior for dry, oily, sensitive, combination, and acne-prone skin, while BYOMA rates Superior for dry and sensitive skin and High for the rest. Lovi rates the The Nue Co.-focused routine higher for oily, combination, and acne-prone skin, and equal for dry and sensitive skin. ### Who owns The Nue Co., and where is it from? The Nue Co. is a British brand founded in 2016, owned by The Nue Co. Ltd. [tracxn.com](https://tracxn.com/d/companies/the-nue-co/__vy5PsbT_2l_IKYtewdQgf_SVyqJGumY4F0mB69xNdHg) [en.wikipedia.org](https://en.wikipedia.org/wiki/Jules_Miller) [glossy.co](https://www.glossy.co/beauty/the-nue-co-ulta-fragrance-growth/) ### Is The Nue Co. cruelty-free? Yes: PETA lists The Nue Co. as cruelty-free. [PETA](https://crueltyfree.peta.org/company/the-nue-co/) ## Research behind The Nue Co.'s key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Caffeine's mechanisms of action and its cosmetic use](https://pubmed.ncbi.nlm.nih.gov/23075568/) Caffeine · Skin Pharmacology and Physiology, 2013 - [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Bakuchiol · The British Journal of Dermatology, 2019 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study](https://pubmed.ncbi.nlm.nih.gov/30548170/) Glycolic acid · Journal of Cosmetic Dermatology, 2019 - [A dermocosmetic containing bakuchiol, Ginkgo biloba extract and mannitol improves the efficacy of adapalene in patients with acne vulgaris: result from a controlled randomized trial](https://pubmed.ncbi.nlm.nih.gov/25914553/) Bakuchiol · Clinical, Cosmetic and Investigational Dermatology, 2015 - [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020 - [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus fruit extract · Nutrients, 2024 - [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Bakuchiol · Health Science Reports, 2025 - [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/brands/ren-clean-skincare) - British skincare: [facefacts](https://lovi.care/skincare/brands/facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/the-nue-co (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/the-nue-co - Ireland: https://lovi.care/skincare/ie/brands/the-nue-co - Germany: https://lovi.care/skincare/de/brands/the-nue-co - France: https://lovi.care/skincare/fr/brands/the-nue-co - Italy: https://lovi.care/skincare/it/brands/the-nue-co - Netherlands: https://lovi.care/skincare/nl/brands/the-nue-co - Spain: https://lovi.care/skincare/es/brands/the-nue-co - Canada: https://lovi.care/skincare/ca/brands/the-nue-co - Australia: https://lovi.care/skincare/au/brands/the-nue-co - Singapore: https://lovi.care/skincare/sg/brands/the-nue-co - Saudi Arabia: https://lovi.care/skincare/sa/brands/the-nue-co - United Arab Emirates: https://lovi.care/skincare/ae/brands/the-nue-co