# The Face Shop skincare Page: https://lovi.care/skincare/brands/the-face-shop The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. The Face Shop is a Korean skincare brand founded in 2003 and owned by LG Corp since 2009. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/south-korea-s-lg-buys-fruits-passion-89591) [ms.wikipedia.org](https://ms.wikipedia.org/wiki/The_Face_Shop) [tracxn.com](https://tracxn.com/d/companies/the-face-shop/__2tEID49gXpeczoCUmj8msWaWPNzMdQaT_7g3aZWX9FU) [en.namu.wiki](https://en.namu.wiki/w/LG%EC%83%9D%ED%99%9C%EA%B1%B4%EA%B0%95) The Face Shop is loved for its nourishing cleansers, effective makeup removers, rich moisturizers, and soothing toners, all crafted from gentle and dependable formulas. Its products suit dry sensitive skin and sensitive skin best, owing to their comforting and mild nature. For specific concerns, the brand offers standout options including the [Rice](https://lovi.care/skincare/ingredients/rice) & Ceramide Moisturizing Toner for acne-prone skin, the Rice Water Bright for skin with dark spots, and the Rice Water Bright Light Cleansing Oil for mature skin. Through these carefully formulated offerings, its products provide thoughtful care for everyday skincare routines. This page covers some of the most popular The Face Shop products; for the whole The Face Shop range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg1eb9a35a16). ### Other The Face Shop products #### Other products - [Rice Water Bright Light Cleansing Oil](https://lovi.care/skincare/p/the-face-shop/rice-water-bright-light-cleansing-oil/for/dark-spots) — High fit — [$14.88 at Amazon](https://www.amazon.com/dp/B00809ERAM?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) - [Rice & Ceramide Moisturizing Toner](https://lovi.care/skincare/p/the-face-shop/rice-and-ceramide-moisturizing-toner/for/sensitive-skin) — High fit — [$14.00 at Amazon](https://www.amazon.com/dp/B00HV6TSP4?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) - [Rice & Ceramide Moisturizing Cream](https://lovi.care/skincare/p/the-face-shop/rice-and-ceramide-moisturizing-cream/for/dry-sensitive-skin) — High fit — [$16.00 at Amazon](https://www.amazon.com/dp/B077VHKVZG?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) - [Rice Water Bright](https://lovi.care/skincare/p/the-face-shop/rice-water-bright/for/dry-skin) — High fit ## People Say ★4.4 Overall rating based on 13.6k+ reviews Reviewers most often praise The Face Shop for deep hydration, effective makeup removal, and brightening effects. The most common complaints are strong fragrance and skin irritation. ### Highlights - Good value skincare products Mostly Mentioned “Bottle lasts for months — Rice Water Bright” “bottle lasts forever — Rice Water Bright Light Cleansing Oil” “Great price for quality — Rice & Ceramide Moisturizing Cream” - Overpowering fragrance Mostly Mentioned “smell is overpowering — Rice Water Bright Light Cleansing Oil” “Smell is too strong — Rice & Ceramide Moisturizing Cream” “smells like old lady perfume — Rice & Ceramide Moisturizing Toner” Sources: lovi.care, amazon.com, iherb.com, reddit.com, youtube.com, yesstyle.com, and more ## Questions and answers ### Is The Face Shop good for oily skin? Yes, The Face Shop is good for oily skin, as Lovi rates the brand-focused routine High for oily skin. The [Rice](https://lovi.care/skincare/ingredients/rice) & Ceramide Moisturizing Toner also rates High for oily skin. Every The Face Shop product on this page lists no fragrance in its ingredients. ### Is The Face Shop worth it? The Face Shop offers good value skincare products, with prices mostly between fourteen and sixteen dollars. Lovi rates the brand-focused routines High for dry, oily, sensitive, combination, and acne-prone skin. However, reviewers note that the products have an overpowering fragrance, although every product on this page lists no fragrance in its ingredients. ### What are The Face Shop's best products? The Face Shop products on this page include the Rice Water Bright cleanser, Rice Water Bright Light Cleansing Oil, Rice & Ceramide [Moisturizing Cream](https://lovi.care/skincare/ingredients/moisturizing-cream), and Rice & Ceramide Moisturizing Toner. Lovi rates the Rice Water Bright cleanser and the Rice & Ceramide Moisturizing Toner High for a wide range of skin types. ### Which The Face Shop moisturizer is best for dry skin? The best moisturizer for dry skin is Rice & Ceramide Moisturizing Cream, which Lovi rates High for dry skin. This cream helps hydrate dry skin and protect its barrier. [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### Does The Face Shop cause breakouts? The Face Shop products on this page are unlikely to cause breakouts because Lovi rates the brand-focused routines High for acne-prone skin. Reviewers also find these skincare products to be good value. ### Is The Face Shop fragrance-free? Yes, every one of the The Face Shop products on this page lists no fragrance in its ingredients, though reviewers note that the brand's line can sometimes have an overpowering scent. ### What are the key ingredients in The Face Shop products? The Face Shop products on this page feature rice-based ingredients like Rice Water Bright and Rice & Ceramide Moisturizing Cream, which help hydrate dry skin and keep it soft. Reviewers note that these value skincare products offer good daily care, though the The Face Shop products on this page may have an overpowering fragrance. [Journal of Nanobiotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21952107/) [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) ### How do I build a The Face Shop skincare routine? To build a morning routine with The Face Shop, start with the Rice Water Bright cleanser, follow with the Rice & Ceramide Moisturizing Toner, apply the Rice & Ceramide Moisturizing Cream, and finish with the Piedmont Waterfull Mild Sunscreen. In the evening, use the Rice Water Bright Light Cleansing Oil as a pre-cleanser before the Rice Water Bright cleanser, apply the Glass Skin Refining [Serum](https://lovi.care/skincare/ingredients/serum), and finish with the moisturizing cream. Once a week, add the Vita Essential Mask between the serum and the moisturizing cream in your evening routine. ### Where can I buy The Face Shop, and how much does it cost? The Face Shop products on this page are available on Amazon US. They cost from $14.00 to $16.00, with most falling between $14.00 and $16.00. ### What are good alternatives to The Face Shop? Good alternatives to The Face Shop include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These similar brands also have dedicated pages on Lovi for shoppers to explore. ### The Face Shop vs SKIN1004: which is better? SKIN1004 is slightly better for most skin types, as Lovi rates SKIN1004-focused routines as Superior for dry and sensitive skin, compared to High for The Face Shop. Both brands offer solid daily routines, but SKIN1004 edges ahead in overall fit for delicate skin. ### Who owns The Face Shop, and where is it from? The Face Shop is a Korean brand founded in 2003, owned by LG Corp since 2009. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/south-korea-s-lg-buys-fruits-passion-89591) [ms.wikipedia.org](https://ms.wikipedia.org/wiki/The_Face_Shop) [tracxn.com](https://tracxn.com/d/companies/the-face-shop/__2tEID49gXpeczoCUmj8msWaWPNzMdQaT_7g3aZWX9FU) [en.namu.wiki](https://en.namu.wiki/w/LG%EC%83%9D%ED%99%9C%EA%B1%B4%EA%B0%95) ### Is The Face Shop cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list The Face Shop as cruelty-free. ### Is The Face Shop good for dry skin? Yes, The Face Shop is good for dry skin and Lovi rates its dry skin routine High. The brand features hydrating staples like the Rice & Ceramide Moisturizing Cream and Rice Water Bright cleanser, which help keep the skin soft and moisturized. [International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/) ### Which The Face Shop cleanser is best for oily skin? Rice Water Bright is the best cleanser for oily skin among the options on this page, earning an Average fit from Lovi. Reviewers note that these products provide good value. ### Is The Face Shop good for sensitive skin? Yes, The Face Shop is good for sensitive skin because its routines fit this skin type at a High level. Lovi rates Rice & Ceramide Moisturizing Toner High for sensitive skin, and the The Face Shop products on this page list no fragrance in their ingredients. ### Is The Face Shop good for acne-prone skin? Yes, The Face Shop is a good option for acne-prone skin. Lovi rates the brand-focused routine High for acne-prone skin. Reviewers note that these are good value skincare products. ### Is The Face Shop good for skin with dark spots? Yes, The Face Shop is good for skin with dark spots because several products on the page, such as Rice Water Bright and Rice & Ceramide Moisturizing Toner, are rated High for this concern. Lovi rates the brand's fit High for dark spots when using these items. ### Is The Face Shop good for mature skin? Yes, The Face Shop is good for mature skin. Lovi rates the Rice Water Bright cleanser and Rice & Ceramide Moisturizing Toner High for mature skin, and the brand-focused routine for mature skin is well-supported. [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/) ## Research behind The Face Shop's key ingredients - [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Effect of topically applied lipids on surfactant-irritated skin](https://pubmed.ncbi.nlm.nih.gov/8746332/) Canola oil · The British Journal of Dermatology, 1996 - [In vivo anti-ageing activity of cream containing niosomes loaded with purple glutinous rice (Oryza sativa Linn.) extract](https://pubmed.ncbi.nlm.nih.gov/32812663/) Rice extract, Rice water · International Journal of Cosmetic Science, 2020 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 - [Nanogel Containing Gamma-Oryzanol-Loaded Nanostructured Lipid Carriers and TiO2/MBBT: A Synergistic Nanotechnological Approach of Potent Natural Antioxidants and Nanosized UV Filters for Skin Protection](https://pubmed.ncbi.nlm.nih.gov/37242453/) Rice bran oil · Pharmaceuticals, 2023 - [Black rice (Oryza sativa L.) extract modulates ultraviolet-induced expression of matrix metalloproteinases and procollagen in a skin cell model](https://pubmed.ncbi.nlm.nih.gov/29484380/) Rice extract · International Journal of Molecular Medicine, 2018 - [In Vitro and Randomized, Double-Blind, Placebo-Controlled Trial to Determine the Efficacy and Safety of Nine Antiacne Medicinal Plants](https://pubmed.ncbi.nlm.nih.gov/32695206/) Saponaria officinalis leaf extract · Evidence-based Complementary and Alternative Medicine, 2020 - [Topical application of highly concentrated water-in-oil emulsions: Physiological skin parameters and skin penetration in vivo - A pilot study](https://pubmed.ncbi.nlm.nih.gov/31525444/) Isopropyl myristate · International Journal of Pharmaceutics, 2019 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 - [Evaluation of Saponin-Rich Callus from Saponaria officinalis L. as a Novel Scrub Material with Significant Exfoliating and Anti-Inflammatory Effects](https://pubmed.ncbi.nlm.nih.gov/40431100/) Saponaria officinalis leaf extract · Plants, 2025 ## The Face Shop routines - 86% fit: [Routine for dry skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/dry-skin) - 84% fit: [Routine for oily skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/oily-skin) - 83% fit: [Routine for combination skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/combination-skin) - 88% fit: [Routine for sensitive skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/sensitive-skin) - 85% fit: [Routine for acne-prone skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/acne-prone-skin) - 87% fit: [Routine for mature skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/mature-skin) - 85% fit: [Routine for skin with dark spots](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/dark-spots) - 89% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/dry-sensitive-skin) - 84% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/brands/the-face-shop/skincare-routine/for/oily-acne-prone-skin) ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/the-face-shop (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/the-face-shop - Ireland: https://lovi.care/skincare/ie/brands/the-face-shop - Germany: https://lovi.care/skincare/de/brands/the-face-shop - France: https://lovi.care/skincare/fr/brands/the-face-shop - Italy: https://lovi.care/skincare/it/brands/the-face-shop - Netherlands: https://lovi.care/skincare/nl/brands/the-face-shop - Spain: https://lovi.care/skincare/es/brands/the-face-shop - Canada: https://lovi.care/skincare/ca/brands/the-face-shop - Australia: https://lovi.care/skincare/au/brands/the-face-shop - Singapore: https://lovi.care/skincare/sg/brands/the-face-shop - Saudi Arabia: https://lovi.care/skincare/sa/brands/the-face-shop - United Arab Emirates: https://lovi.care/skincare/ae/brands/the-face-shop