# Obagi skincare

Page: https://lovi.care/skincare/brands/obagi

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Obagi is an American skincare brand founded in 1988 and owned by Bridgepoint Group plc since 2026.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Zein_E._Obagi)

Obagi is beloved for its thoughtfully crafted [serums](https://lovi.care/skincare/ingredients/serum), moisturizers, and toners, which harness advanced formulas to nurture the complexion. Its products suit dry sensitive skin and sensitive skin best, offering gentle care through these dependable formulations. For specific concerns, the brand offers standout solutions, including the Hydrate Luxe for acne-prone skin, the [Retinol 0.5](https://lovi.care/skincare/ingredients/retinol) for skin with dark spots, and the [Kinetin](https://lovi.care/skincare/ingredients/kinetin)+ Hydrating Cream for mature skin. Through consistent use, its carefully balanced ingredients work harmoniously to support a healthy and radiant appearance.

This page covers some of the most popular Obagi products; for the whole Obagi range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgc2f3114b3d).

### Other Obagi products

#### Other products

- [Kinetin+ Hydrating Cream](https://lovi.care/skincare/p/obagi/kinetin-hydrating-cream/for/mature-skin) — High fit — [$39.99 at Amazon](https://www.amazon.com/dp/B0F47MTCX8?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Hydrate Luxe](https://lovi.care/skincare/p/obagi/hydrate-luxe/for/dry-skin) — Superior fit — [$85.00 at Amazon](https://www.amazon.com/dp/B00GR835AG?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Rebalance Skin Barrier Recovery Cream](https://lovi.care/skincare/p/obagi/rebalance-skin-barrier-recovery-cream/for/dry-sensitive-skin) — High fit
- [Vitamin C Serum](https://lovi.care/skincare/p/obagi/vitamin-c-serum/for/dark-spots) — Average fit — [$155.00 at Amazon](https://www.amazon.com/dp/B00F6XZZMY?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Retinol 0.5](https://lovi.care/skincare/p/obagi/retinol-0-5/for/mature-skin) — High fit
- [Clear](https://lovi.care/skincare/p/obagi/clear/for/combination-skin) — High fit
- [Tretinoin Cream 0.05%](https://lovi.care/skincare/p/obagi/tretinoin-cream-0-05/for/oily-skin) — High fit
- [Nu-Derm Toner](https://lovi.care/skincare/p/obagi/nu-derm-toner/for/acne-prone-skin) — High fit — [$55.00 at Amazon](https://www.amazon.com/dp/B00F6XZNGM?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)

## People Say

★4.7

Overall rating based on 6.3k+ reviews

Reviewers most often praise Obagi for improving skin texture, deep hydration, and reducing fine lines. The most common complaints are irritation and high price points.

### Highlights

- Deeply hydrating and soothing moisturizers Mostly Mentioned “hydrating for super-dry skin — Kinetin+ Hydrating Cream” “Users report it "stops flaking," "quenches dry skin," and provides "moisture that lasts all day." — Hydrate Luxe” “reduces redness — Kinetin+ Hydrating Cream”
- Fast-absorbing and improving serums Mostly Mentioned “smooth as a baby — Tretinoin Cream 0.05%” “Does seem to keep my skin smooth. — Retinol 0.5” “keeps pores cleared — Tretinoin Cream 0.05%”
- Lightweight and textured moisturizers Mostly Mentioned “absorbs instantly — Kinetin+ Hydrating Cream” “Described as "whipped butter," "rich but non-greasy," and "silky," absorbing well despite its thickness. — Hydrate Luxe” “skin younger looking — Kinetin+ Hydrating Cream”
- Brightening and anti-aging serums Mostly Mentioned “instantly brightens face — Vitamin C Serum” “lightened age spots — Vitamin C Serum” “diminished fine lines — Tretinoin Cream 0.05%”
- High price Often Mentioned “very expensive — Vitamin C Serum” “expensive — Kinetin+ Hydrating Cream” “Users note it is "expensive," "pricey," or a "splurge" compared to other moisturizers. — Hydrate Luxe”
- Skin irritation and dryness Often Mentioned “shedding like a snake — Tretinoin Cream 0.05%” “redness and burning — Tretinoin Cream 0.05%” “sucked moisture out — Tretinoin Cream 0.05%”
- Packaging and dispenser issues Sometimes Noted “pump does not work — Kinetin+ Hydrating Cream” “dropper leaks — Vitamin C Serum” “Complaints about the "unhygienic jar" and a preference for a "pump dispenser." — Hydrate Luxe”
- Texture and formula complaints Sometimes Noted “turned orange fast — Vitamin C Serum” “feels tacky — Vitamin C Serum” “too thick — Kinetin+ Hydrating Cream”

Sources: lovi.care, lovelyskin.com, dermstore.com, walmart.com, skincareessentials.com, influenster.com, and more

## Questions and answers

### Is Obagi good for sensitive skin?

Obagi fits sensitive skin well, with Lovi rating the brand-focused routines High for sensitive skin. Reviewers frequently mention deep hydration and soothing from the moisturizers, though some users report skin irritation and dryness.

### Is Obagi worth it?

Obagi is worth considering for mature, sensitive, and dry skin types, which the brand fits best. Reviewers mostly mention deeply hydrating moisturizers and fast-absorbing [serums](https://lovi.care/skincare/ingredients/serum), though skin irritation and high prices are also often noted.

### What are Obagi's best products?

Obagi's best products for overall hydration and mature skin are Hydrate Luxe and [Kinetin](https://lovi.care/skincare/ingredients/kinetin)+ Hydrating Cream, as Lovi rates both High to Superior for dry and mature skin types. Reviewers frequently mention these moisturizers as deeply hydrating and soothing, while the serums are noted for improving the feel of skin.

### Which Obagi moisturizer is best for dry skin?

Hydrate Luxe is the best Obagi moisturizer for dry skin with a Superior fit, followed by Kinetin+ Hydrating Cream and Rebalance Skin Barrier Recovery Cream, which both rate High. Reviewers mostly mention that these moisturizers are deeply hydrating and soothing.

### Does Obagi cause breakouts?

Obagi products are unlikely to cause breakouts when chosen carefully, as moisturizers like Hydrate Luxe and Rebalance Skin Barrier Recovery Cream fit acne-prone skin well with high or average ratings. However, reviewers often mention skin irritation and dryness from certain treatments, and some items like [Vitamin C](https://lovi.care/skincare/ingredients/vitamin-c) Serum carry caution ratings for acne-prone skin.

### Is Obagi fragrance-free?

The Obagi products on this page are mostly fragrance-free, as 7 of the 8 items list no fragrance. Only the Nu-Derm Toner includes fragrance.

### How do I build a Obagi skincare routine?

To build an Obagi routine for dry skin, start your morning with a hydrating toner like the Nu-Derm Toner and lock in moisture with the Hydrate Luxe moisturizer. In the evening, apply the Vitamin C Serum followed by the Hydrate Luxe moisturizer, and once a week, include both the Vitamin C Serum and the Hydrate Luxe moisturizer for extra nourishment.

### Where can I buy Obagi, and how much does it cost?

Obagi products on this page are available on Amazon US, with prices ranging from $39.99 to $155.00. Most items cost between $55.00 and $155.00.

### What are good alternatives to Obagi?

Similar brands with pages on Lovi are CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High for Obagi.

### Obagi vs CeraVe: which is better?

CeraVe is better than Obagi for everyday routines, as Lovi rates CeraVe-focused routines as Superior compared to Obagi's High fit across skin types like dry, oily, sensitive, combination, and acne-prone skin.

### Who owns Obagi, and where is it from?

Obagi is an American brand founded in 1988, owned by Bridgepoint Group plc since 2026.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Zein_E._Obagi)

### Is Obagi cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Obagi as cruelty-free.

### Is Obagi good for acne-prone skin?

Obagi is a good match for acne-prone skin, with the Obagi-focused routine rating High for this skin type. Reviewers mostly mention that Obagi offers fast-absorbing and improving serums, while also noting that skin irritation and dryness can happen.

### Is Obagi good for mature skin?

Yes, Obagi is good for mature skin, which the brand fits well alongside dry and sensitive skin. Lovi rates the brand-focused routine High for mature skin, and products like Hydrate Luxe and [Retinol 0.5](https://lovi.care/skincare/ingredients/retinol) offer deep hydration and anti-aging benefits.

[The Journal of Investigative Dermatology, 2000](https://pubmed.ncbi.nlm.nih.gov/10692106/) [Archives of Dermatology, 2007](https://pubmed.ncbi.nlm.nih.gov/17515510/)

## Research behind Obagi's key ingredients

- [Vitamin A antagonizes decreased cell growth and elevated collagen-degrading matrix metalloproteinases and stimulates collagen accumulation in naturally aged human skin](https://pubmed.ncbi.nlm.nih.gov/10692106/) Retinol · The Journal of Investigative Dermatology, 2000
- [Restoration of collagen formation in photodamaged human skin by tretinoin (retinoic acid)](https://pubmed.ncbi.nlm.nih.gov/8336752/) Tretinoin · The New England Journal of Medicine, 1993
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Improvement of naturally aged skin with vitamin A (retinol)](https://pubmed.ncbi.nlm.nih.gov/17515510/) Retinol · Archives of Dermatology, 2007
- [Final report on the safety assessment of BHT(1)](https://pubmed.ncbi.nlm.nih.gov/12396675/) Butylated hydroxytoluene · International Journal of Toxicology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/27261203/) Retinol · International Journal of Cosmetic Science, 2017
- [Anti-microbial and -inflammatory activity and efficacy of phytosphingosine: an in vitro and in vivo study addressing acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/18489348/) Phytosphingosine · International Journal of Cosmetic Science, 2007
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Retinol · The British Journal of Dermatology, 2019
- [Skin barrier disruption by sodium lauryl sulfate-exposure alters the expressions of involucrin, transglutaminase 1, profilaggrin, and kallikreins during the repair phase in human skin in vivo](https://pubmed.ncbi.nlm.nih.gov/18007579/) Sodium lauryl sulfate · The Journal of Investigative Dermatology, 2008
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Clinical Assessment of New Topical Cream Containing Two Essential Oils Combined with Tretinoin in the Treatment of Acne](https://pubmed.ncbi.nlm.nih.gov/32210603/) Tretinoin · Clinical, Cosmetic and Investigational Dermatology, 2020
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The clinical anti-aging effects of topical kinetin and niacinamide in Asians: a randomized, double-blind, placebo-controlled, split-face comparative trial](https://pubmed.ncbi.nlm.nih.gov/18047609/) Kinetin · Journal of Cosmetic Dermatology, 2007
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy assessments of tretinoin-loaded nano lipid carriers in acne vulgaris: a double blind, split-face randomized clinical study](https://pubmed.ncbi.nlm.nih.gov/34146120/) Tretinoin · Archives of Dermatological Research, 2022
- [Topical tretinoin for treating photoaging: A systematic review of randomized controlled trials](https://pubmed.ncbi.nlm.nih.gov/35620028/) Tretinoin · International Journal of Women's Dermatology, 2022
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel water · Phytochemistry, 2001
- [Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil](https://pubmed.ncbi.nlm.nih.gov/31957954/) Persea gratissima oil avocado oil · Journal of Cosmetic Dermatology, 2020
- [Nanogel Containing Gamma-Oryzanol-Loaded Nanostructured Lipid Carriers and TiO2/MBBT: A Synergistic Nanotechnological Approach of Potent Natural Antioxidants and Nanosized UV Filters for Skin Protection](https://pubmed.ncbi.nlm.nih.gov/37242453/) Xanthan gum · Pharmaceuticals, 2023
- [Kinetin Improves Barrier Function of the Skin by Modulating Keratinocyte Differentiation Markers](https://pubmed.ncbi.nlm.nih.gov/28223740/) Kinetin · Annals of Dermatology, 2017
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Kinetin · Photochemistry and Photobiology, 2012
- [A novel model of inflammatory pain in human skin involving topical application of sodium lauryl sulfate](https://pubmed.ncbi.nlm.nih.gov/20358390/) Sodium lauryl sulfate · Inflammation Research, 2010
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Repair of acetone- and sodium lauryl sulphate-damaged human skin barrier function using topically applied emulsions containing barrier lipids](https://pubmed.ncbi.nlm.nih.gov/12482041/) Phytosphingosine · Journal of the European Academy of Dermatology and Venereology, 2002
- [Topical application of highly concentrated water-in-oil emulsions: Physiological skin parameters and skin penetration in vivo - A pilot study](https://pubmed.ncbi.nlm.nih.gov/31525444/) Isopropyl myristate · International Journal of Pharmaceutics, 2019
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Anatomical site differences of sodium lauryl sulfate-induced irritation: randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/30637727/) Sodium lauryl sulfate · The British Journal of Dermatology, 2019
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Investigation of water-soluble elastin as a multifunctional cosmetic material: Moisturizing and whitening effects](https://pubmed.ncbi.nlm.nih.gov/29465378/) Hydrolyzed elastin · Journal of Cosmetic Science, 2017
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
- [Preclinical Safety Evaluation of Dual Drug-Loaded Nanolipidic Carriers of Dissolvable Patches: In-Vitro and In-Vivo Safety Assessment](https://pubmed.ncbi.nlm.nih.gov/41186117/) Tetrahydrodiferuloylmethane · Molecular Pharmaceutics, 2025
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Augmented Skin Beneficial Effects of Thermus Thermophilus and Bacillus Subtilis Mixed-Culture Ferment Extract by Tripeptide GHK-Cu](https://pubmed.ncbi.nlm.nih.gov/42573538/) Tripeptide-1 · Skin Research and Technology, 2026
- [Evaluation of Saponin-Rich Callus from Saponaria officinalis L. as a Novel Scrub Material with Significant Exfoliating and Anti-Inflammatory Effects](https://pubmed.ncbi.nlm.nih.gov/40431100/) Saponins · Plants, 2025

## Obagi routines

- 81% fit: [Routine for dry skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/dry-skin)
- 85% fit: [Routine for oily skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/oily-skin)
- 84% fit: [Routine for combination skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/combination-skin)
- 87% fit: [Routine for sensitive skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/sensitive-skin)
- 85% fit: [Routine for acne-prone skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/acne-prone-skin)
- 87% fit: [Routine for mature skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/mature-skin)
- 85% fit: [Routine for skin with dark spots](https://lovi.care/skincare/brands/obagi/skincare-routine/for/dark-spots)
- 88% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/dry-sensitive-skin)
- 84% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/brands/obagi/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave)
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- American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena)
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- American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules)
- American skincare: [Clinique](https://lovi.care/skincare/brands/clinique)
- American skincare: [SkinCeuticals](https://lovi.care/skincare/brands/skinceuticals)
- American skincare: [Estée Lauder](https://lovi.care/skincare/brands/estee-lauder)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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