# NatureWell skincare Page: https://lovi.care/skincare/brands/naturewell The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. NatureWell is an American skincare brand founded in 2015 and owned by American Exchange Group since 2023. [tracxn.com](https://tracxn.com/d/companies/american-exchange-group/__Ye-uaLS50xNquYvUQMeWNnUjVAJVTXjuDRa22Sb4zVw) [prnewswire.com](https://www.prnewswire.com/news-releases/naturewell-beauty-expands-target-footprint-with-the-new-sundaze-and-sunrise-hair-collections-302682720.html) NatureWell is widely loved for its rich moisturizers and nourishing formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include the Extra Virgin [Coconut Oil](https://lovi.care/skincare/ingredients/coconut-oil) [Moisturizing Cream](https://lovi.care/skincare/ingredients/moisturizing-cream) for acne-prone skin. Daily use of these carefully balanced solutions helps maintain skin hydration and comfort. This page covers some of the most popular NatureWell products; for the whole NatureWell range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgf6ebe5a6dd). ### NatureWell moisturizers #### Moisturizers - [Extra Virgin Coconut Oil Moisturizing Cream](https://lovi.care/skincare/p/naturewell/extra-virgin-coconut-oil-moisturizing-cream/for/mature-skin) — Average fit ## Questions and answers ### Is NatureWell worth it? NatureWell is worth considering because its brand-focused routines achieve a Superior fit across dry, oily, sensitive, combination, and acne-prone skin types. The Extra Virgin [Coconut Oil](https://lovi.care/skincare/ingredients/coconut-oil) [Moisturizing Cream](https://lovi.care/skincare/ingredients/moisturizing-cream) may help soften dry skin, though it contains fragrance and is not recommended for oily or acne-prone skin. ### What are NatureWell's best products? NatureWell offers the Extra Virgin Coconut Oil Moisturizing Cream on this page. Lovi rates the NatureWell-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Which NatureWell moisturizer is best for dry skin? The Extra Virgin Coconut Oil Moisturizing Cream is the moisturizer on this page for dry skin, and Lovi rates it Average for dry skin. Extra virgin coconut oil helps soften dry skin and supports skin moisture. ### Does NatureWell cause breakouts? NatureWell may cause breakouts because its Extra Virgin Coconut Oil Moisturizing Cream carries a caution for acne-prone and oily skin. Lovi rates the NatureWell-focused routine Superior for acne-prone skin. ### Is NatureWell fragrance-free? No, the NatureWell products on this page include fragrance, as seen in the Extra Virgin Coconut Oil Moisturizing Cream. ### What are the key ingredients in NatureWell products? Extra Virgin Coconut Oil Moisturizing Cream contains extra coconut oil, which helps soften dry skin. Additional ingredients such as [glycerin](https://lovi.care/skincare/ingredients/glycerin) and [vitamin E](https://lovi.care/skincare/ingredients/vitamin-e) provide moisture and support the skin barrier. ### How do I build a NatureWell skincare routine? To build a NatureWell skincare routine, you use the brand's moisturizer for daily hydration. Lovi rates the NatureWell-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. ### What are good alternatives to NatureWell? Good alternatives to NatureWell include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that may fit various skin needs. ### NatureWell vs CeraVe: which is better? NatureWell and CeraVe both rate Superior for dry, oily, sensitive, combination, and acne-prone skin, so either brand may work well depending on your personal preference. CeraVe offers fragrance-free options, whereas the NatureWell product on this page includes fragrance. ### Who owns NatureWell, and where is it from? NatureWell is an American brand founded in 2015, owned by American Exchange Group since 2023. [tracxn.com](https://tracxn.com/d/companies/american-exchange-group/__Ye-uaLS50xNquYvUQMeWNnUjVAJVTXjuDRa22Sb4zVw) [prnewswire.com](https://www.prnewswire.com/news-releases/naturewell-beauty-expands-target-footprint-with-the-new-sundaze-and-sunrise-hair-collections-302682720.html) ### Is NatureWell cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list NatureWell as cruelty-free. ## Research behind NatureWell's key ingredients - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e · Arzneimittel-Forschung, 1998 - [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate vitamin e · Scientific Reports, 2025 - [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e · Contemporary Clinical Trials Communications, 2021 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/naturewell (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/naturewell - Ireland: https://lovi.care/skincare/ie/brands/naturewell - Germany: https://lovi.care/skincare/de/brands/naturewell - France: https://lovi.care/skincare/fr/brands/naturewell - Italy: https://lovi.care/skincare/it/brands/naturewell - Netherlands: https://lovi.care/skincare/nl/brands/naturewell - Spain: https://lovi.care/skincare/es/brands/naturewell - Canada: https://lovi.care/skincare/ca/brands/naturewell - Australia: https://lovi.care/skincare/au/brands/naturewell - Singapore: https://lovi.care/skincare/sg/brands/naturewell - Saudi Arabia: https://lovi.care/skincare/sa/brands/naturewell - United Arab Emirates: https://lovi.care/skincare/ae/brands/naturewell