# Lagom skincare Page: https://lovi.care/skincare/brands/lagom The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. Lagom is a Korean skincare brand founded in 2015 and owned by SKINMED International Co., Ltd.. [lagom-global.com](https://lagom-global.com/) [lagom-usa.com](https://lagom-usa.com/blogs/press/the-most-underrated-k-beauty-skincare-brand-lagom) Lagom is widely loved for its thoughtful cleansers and scientifically balanced formulas. Its products suit sensitive, dry, and combination skin types best. The standout products for particular concerns include the Cellup Gel To [Water](https://lovi.care/skincare/ingredients/water) Cleanser for acne-prone skin. The brand consistently delivers gentle, reliable care for daily routines. This page covers some of the most popular Lagom products; for the whole Lagom range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg15204cca13). ### Lagom cleansers #### Cleansers - [Cellup Gel To Water Cleanser](https://lovi.care/skincare/p/lagom/cellup-gel-to-water-cleanser/for/mature-skin) — High fit — [$15.00 at Amazon](https://www.amazon.com/dp/B08DFR5Y57?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is Lagom worth it? Lagom is worth considering because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every product from the Lagom selection on this page lists no fragrance in its ingredients. ### What are Lagom's best products? Cellup Gel To [Water](https://lovi.care/skincare/ingredients/water) Cleanser is the featured product from Lagom on this page, and Lovi rates it High for sensitive, combination, mature, acne-prone skin, and skin with dark spots, while rating it Average for oily and dry skin. ### Which Lagom cleanser is best for oily skin? Cellup Gel To Water Cleanser is the best option among the Lagom cleansers on this page for oily skin, where Lovi rates it Average. ### Does Lagom cause breakouts? Lagom is unlikely to cause breakouts, as the brand-focused routine rates Superior for acne-prone skin and the Cellup Gel To Water Cleanser rates High for acne-prone skin. Additionally, the Lagom products on this page are free from added fragrance. ### Is Lagom fragrance-free? Yes, every one of the Lagom products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Lagom products? Lagom products on this page feature key ingredients like [glycerin](https://lovi.care/skincare/ingredients/glycerin), which helps keep skin hydrated. Glycerin is supported by clinical studies showing its role in improving skin moisture and barrier function. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a Lagom skincare routine? To build a Lagom routine, use the Cellup Gel To Water Cleanser, which fits sensitive, dry, and oily skin. Lovi rates the Lagom-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Where can I buy Lagom, and how much does it cost? You can buy Lagom products on Amazon US, where prices on this page range from $15.00 to $15.00. ### What are good alternatives to Lagom? Good alternatives to Lagom include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. These similar skincare brands offer alternative options for building your routine. ### Lagom vs SKIN1004: which is better? Lagom outperforms SKIN1004 for oily, combination, and acne-prone skin, with Lovi rating the Lagom routines Superior and SKIN1004 routines High for those skin types. Both brands tie with a Superior rating for dry and sensitive skin routines. ### Who owns Lagom, and where is it from? Lagom is a Korean brand founded in 2015, owned by SKINMED International Co., Ltd.. [lagom-global.com](https://lagom-global.com/) [lagom-usa.com](https://lagom-usa.com/blogs/press/the-most-underrated-k-beauty-skincare-brand-lagom) ### Is Lagom cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Lagom as cruelty-free. ## Research behind Lagom's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [In Vitro and Randomized, Double-Blind, Placebo-Controlled Trial to Determine the Efficacy and Safety of Nine Antiacne Medicinal Plants](https://pubmed.ncbi.nlm.nih.gov/32695206/) Saponaria officinalis leaf extract · Evidence-based Complementary and Alternative Medicine, 2020 - [Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling](https://pubmed.ncbi.nlm.nih.gov/40345503/) Lavandula angustifolia oil lavender oil · Free Radical Biology & Medicine, 2025 - [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012 - [Portulaca oleracea extract relieves skin barrier damage induced by increased photosensitivity after GA peeling](https://pubmed.ncbi.nlm.nih.gov/35920724/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2022 - [Evaluation of Saponin-Rich Callus from Saponaria officinalis L. as a Novel Scrub Material with Significant Exfoliating and Anti-Inflammatory Effects](https://pubmed.ncbi.nlm.nih.gov/40431100/) Saponaria officinalis leaf extract · Plants, 2025 - [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/lagom (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/lagom - Ireland: https://lovi.care/skincare/ie/brands/lagom - Germany: https://lovi.care/skincare/de/brands/lagom - France: https://lovi.care/skincare/fr/brands/lagom - Italy: https://lovi.care/skincare/it/brands/lagom - Netherlands: https://lovi.care/skincare/nl/brands/lagom - Spain: https://lovi.care/skincare/es/brands/lagom - Canada: https://lovi.care/skincare/ca/brands/lagom - Australia: https://lovi.care/skincare/au/brands/lagom - Singapore: https://lovi.care/skincare/sg/brands/lagom - Saudi Arabia: https://lovi.care/skincare/sa/brands/lagom - United Arab Emirates: https://lovi.care/skincare/ae/brands/lagom