# IPSA skincare Page: https://lovi.care/skincare/brands/ipsa The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. IPSA is a Japanese skincare brand founded in 1986 and owned by Shiseido Company, Limited. [corp.shiseido.com](https://corp.shiseido.com/en/company/history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shiseido) IPSA is widely loved for its bespoke moisturizers and meticulously crafted formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Time Reset Aqua for acne-prone skin. These offerings deliver targeted care to enhance the natural balance of the complexion. This page covers some of the most popular IPSA products; for the whole IPSA range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg7b280f0ac3). ### IPSA moisturizers #### Moisturizers - [Time Reset Aqua](https://lovi.care/skincare/p/ipsa/time-reset-aqua/for/dry-skin) — Superior fit ## Questions and answers ### Is IPSA worth it? Yes, IPSA is worth it because Lovi rates the IPSA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from the brand on this page lists no fragrance in its ingredients, helping keep routines gentle. ### What are IPSA's best products? Time Reset Aqua is the top product for IPSA, and Lovi rates it Superior for dry and dry sensitive skin, and High for sensitive, oily, combination, mature, and acne-prone skin. Lovi rates the IPSA-focused routine Superior overall for dry, oily, sensitive, combination, and acne-prone skin. ### Which IPSA moisturizer is best for dry skin? Time Reset Aqua is the best moisturizer for dry skin, where Lovi rates it Superior. Every IPSA product on this page lists no fragrance in its ingredients. ### Does IPSA cause breakouts? IPSA is unlikely to cause breakouts because its products are well-suited for acne-prone skin. Lovi rates the IPSA-focused routine Superior for acne-prone skin. ### Is IPSA fragrance-free? Yes, every IPSA product on this page lists no fragrance in its ingredients. ### What are the key ingredients in IPSA products? IPSA products on this page use concentrated [glycerin](https://lovi.care/skincare/ingredients/glycerin), [paeonia albiflora root extract](https://lovi.care/skincare/ingredients/peony), [tranexamic acid](https://lovi.care/skincare/ingredients/tranexamic-acid), and [dipotassium glycyrrhizate](https://lovi.care/skincare/ingredients/licorice-root) as key ingredients. Concentrated glycerin helps keep skin hydrated, while dipotassium glycyrrhizate supports calm skin. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a IPSA skincare routine? To build an IPSA skincare routine, start with Time Reset Aqua, which Lovi rates Superior for dry skin and oily skin. Every product on this page lists no fragrance in its ingredients. ### What are good alternatives to IPSA? Good alternatives to IPSA include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC, which all have dedicated pages on Lovi. Lovi rates the Biore-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin. ### IPSA vs Biore: which is better? IPSA and Biore are both great choices, as Lovi rates the IPST-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, matching the Superior fit levels of the Biore-focused routine for those same skin types. ### Who owns IPSA, and where is it from? IPSA is a Japanese brand founded in 1986, owned by Shiseido Company, Limited. [corp.shiseido.com](https://corp.shiseido.com/en/company/history/) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shiseido) ### Is IPSA cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IPSA as cruelty-free. ## Research behind IPSA's key ingredients - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Concentrated glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Paeoniflorin attenuates ultraviolet B-induced apoptosis in human keratinocytes by inhibiting the ROS-p38-p53 pathway](https://pubmed.ncbi.nlm.nih.gov/26936104/) Paeonia albiflora root extract · Molecular Medicine Reports, 2016 - [Partially purified paeoniflorin exerts protective effects on UV-induced DNA damage and reduces facial wrinkles in human skin](https://pubmed.ncbi.nlm.nih.gov/16676123/) Paeonia albiflora root extract · Journal of Cosmetic Science, 2006 - [Anti-Aging Efficacy of Low-Molecular-Weight Polydeoxyribonucleotide Derived from Paeonia lactiflora](https://pubmed.ncbi.nlm.nih.gov/41516097/) Paeonia albiflora root extract · International Journal of Molecular Sciences, 2025 - [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026 ## Similar brands - Japanese skincare: [Biore](https://lovi.care/skincare/brands/biore) - Japanese skincare: [Hada Labo](https://lovi.care/skincare/brands/hada-labo) - Japanese skincare: [Shiseido](https://lovi.care/skincare/brands/shiseido) - Japanese skincare: [SK-II](https://lovi.care/skincare/brands/sk-ii) - Japanese skincare: [Shiseido Senka](https://lovi.care/skincare/brands/shiseido-senka) - Japanese skincare: [DHC](https://lovi.care/skincare/brands/dhc) - Japanese skincare: [Pair](https://lovi.care/skincare/brands/pair) - Japanese skincare: [Anessa](https://lovi.care/skincare/brands/anessa) - Japanese skincare: [FANCL](https://lovi.care/skincare/brands/fancl) - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/brands/shu-uemura) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/ipsa (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/ipsa - Ireland: https://lovi.care/skincare/ie/brands/ipsa - Germany: https://lovi.care/skincare/de/brands/ipsa - France: https://lovi.care/skincare/fr/brands/ipsa - Italy: https://lovi.care/skincare/it/brands/ipsa - Netherlands: https://lovi.care/skincare/nl/brands/ipsa - Spain: https://lovi.care/skincare/es/brands/ipsa - Canada: https://lovi.care/skincare/ca/brands/ipsa - Australia: https://lovi.care/skincare/au/brands/ipsa - Singapore: https://lovi.care/skincare/sg/brands/ipsa - Saudi Arabia: https://lovi.care/skincare/sa/brands/ipsa - United Arab Emirates: https://lovi.care/skincare/ae/brands/ipsa