# House of HUR skincare Page: https://lovi.care/skincare/brands/house-of-hur The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. House of HUR is a Korean skincare brand founded in 2020 and owned by Goodai Global Inc. since 2022. [beautymatter.com](https://beautymatter.com/articles/k-beauty-house-of-brands-goodai-global-raises-600-million) [mk.co.kr](https://www.mk.co.kr/en/economy/11940357) [pitchbook.com](https://pitchbook.com/profiles/company/674516-62) [tracxn.com](https://tracxn.com/d/companies/house-of-hur/__OAbJ4uYRYMybs0T-KueqnxcSWFhsTzZMaEXjsRqpnt4) House of HUR is widely loved for its thoughtfully crafted sunscreens and gentle formulas. Its products suit sensitive, dry, and combination skin types best. The standout products for particular concerns include the Weightless Sun Fluid for acne-prone skin. Together, these offerings provide reliable daily protection without irritation. This page covers some of the most popular House of HUR products; for the whole House of HUR range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg6eab39a811). ### House of HUR sunscreens #### Sunscreens - [Weightless Sun Fluid](https://lovi.care/skincare/p/house-of-hur/weightless-sun-fluid/for/dry-sensitive-skin) — Superior fit ## Questions and answers ### Is House of HUR worth it? House of HUR is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the House of HUR products on this page list no fragrance in their ingredients. ### What are House of HUR's best products? House of HUR features the Weightless Sun Fluid, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin, and High for oily acne-prone skin. Every product from House of HUR on this page lists no fragrance in its ingredients. ### Which House of HUR sunscreen is best for sensitive skin? Weightless Sun Fluid is the best House of HUR sunscreen for sensitive skin. Lovi rates this sunscreen Superior for sensitive skin. ### Does House of HUR cause breakouts? House of HUR is unlikely to cause breakouts because its items are suitable for skin that gets pimples. Lovi rates the House of HUR routine Superior for acne-prone skin. ### Is House of HUR fragrance-free? Yes, every product among the House of HUR products on this page lists no fragrance in its ingredients, making them free of added scents. ### What are the key ingredients in House of HUR products? House of HUR products on this page feature key ingredients like [Aloe barbadensis extract](https://lovi.care/skincare/ingredients/aloe-vera), [Citrus junos fruit extract](https://lovi.care/skincare/ingredients/yuzu), [vitamin E](https://lovi.care/skincare/ingredients/vitamin-e), and [zinc oxide](https://lovi.care/skincare/ingredients/zinc-oxide). Aloe barbadensis extract helps calm irritated skin, while zinc oxide and vitamin E provide soothing and antioxidant protection. [Clinical Pharmacology, 2018](https://pubmed.ncbi.nlm.nih.gov/30588129/) [Journal of Controlled Release, 2025](https://pubmed.ncbi.nlm.nih.gov/40254135/) ### How do I build a House of HUR skincare routine? To build a House of HUR skincare routine for dry, oily, sensitive, combination, or acne-prone skin, you can use the brand-focused routines which Lovi rates Superior for all of these skin types. Every House of HUR product on this page lists no fragrance in its ingredients. ### What are good alternatives to House of HUR? Good alternatives to House of HUR that have pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. ### House of HUR vs SKIN1004: which is better? House of HUR rates Superior for dry, oily, sensitive, combination, and acne-prone skin, while SKIN1004 rates High for oily, combination, and acne-prone skin. This makes House of HUR the stronger fit across multiple skin types compared to SKIN1004. ### Who owns House of HUR, and where is it from? House of HUR is a Korean brand founded in 2020, owned by Goodai Global Inc. since 2022. [beautymatter.com](https://beautymatter.com/articles/k-beauty-house-of-brands-goodai-global-raises-600-million) [mk.co.kr](https://www.mk.co.kr/en/economy/11940357) [pitchbook.com](https://pitchbook.com/profiles/company/674516-62) [tracxn.com](https://tracxn.com/d/companies/house-of-hur/__OAbJ4uYRYMybs0T-KueqnxcSWFhsTzZMaEXjsRqpnt4) ### Is House of HUR cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list House of HUR as cruelty-free. ## Research behind House of HUR's key ingredients - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis extract · Clinical Pharmacology, 2018 - [Preparation, Characterization, and Biological Activities of Topical Anti-Aging Ingredients in a Citrus junos Callus Extract](https://pubmed.ncbi.nlm.nih.gov/29232889/) Citrus junos fruit extract · Molecules, 2017 - [Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects](https://pubmed.ncbi.nlm.nih.gov/32129554/) Vitamin e · Journal of Cosmetic Dermatology, 2020 - [Biomimetic hyaluronic acid-stabilized zinc oxide nanoparticles in acne treatment: A preclinical and clinical approach](https://pubmed.ncbi.nlm.nih.gov/40254135/) Zinc oxide · Journal of Controlled Release, 2025 - [Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations](https://pubmed.ncbi.nlm.nih.gov/35274433/) Vitamin e · Journal of Cosmetic Dermatology, 2022 - [Skin Improvement with Antioxidant Effect of Yuja (Citrus junos) Peel Fractions: Wrinkles, Moisturizing, and Whitening](https://pubmed.ncbi.nlm.nih.gov/36670913/) Citrus junos fruit extract · Antioxidants, 2022 - [Topical Zinc Oxide Nanoparticle Formulations for Acne Vulgaris: A Systematic Review of Pre-Clinical and Early-Phase Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/41007718/) Zinc oxide · Biomedicines, 2025 - [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024 - [Anti-Photoaging Effects of Upcycled Citrus junos Seed Anionic Peptides on Ultraviolet-Radiation-Induced Skin Aging in a Reconstructed Skin Model](https://pubmed.ncbi.nlm.nih.gov/38338991/) Citrus junos fruit extract · International Journal of Molecular Sciences, 2024 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/house-of-hur (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/house-of-hur - Ireland: https://lovi.care/skincare/ie/brands/house-of-hur - Germany: https://lovi.care/skincare/de/brands/house-of-hur - France: https://lovi.care/skincare/fr/brands/house-of-hur - Italy: https://lovi.care/skincare/it/brands/house-of-hur - Netherlands: https://lovi.care/skincare/nl/brands/house-of-hur - Spain: https://lovi.care/skincare/es/brands/house-of-hur - Canada: https://lovi.care/skincare/ca/brands/house-of-hur - Australia: https://lovi.care/skincare/au/brands/house-of-hur - Singapore: https://lovi.care/skincare/sg/brands/house-of-hur - Saudi Arabia: https://lovi.care/skincare/sa/brands/house-of-hur - United Arab Emirates: https://lovi.care/skincare/ae/brands/house-of-hur