# Heritage Store skincare Page: https://lovi.care/skincare/brands/heritage-store The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. Heritage Store is an American skincare brand founded in 1969 and owned by Snapdragon Capital Partners since 2025. [prnewswire.com](https://www.prnewswire.com/news-releases/better-being-announces-strategic-transaction-to-power-next-phase-of-growth-302643944.html) [marketscreener.com](https://www.marketscreener.com/news/snapdragon-capital-partners-llc-acquired-an-unknown-majority-stake-in-the-better-being-co-llc-from-ce7d50dfdf8bf327) [heritagestore.com](https://heritagestore.com/pages/history) Heritage Store is widely loved for its classic toners and simple, effective formulas. Its products suit balanced, dry, oily, and sensitive skin types best. The standout products for particular concerns include the [Rosewater](https://lovi.care/skincare/ingredients/rose) Toner for acne-prone skin and the [Castor Oil](https://lovi.care/skincare/ingredients/castor-oil) for skin with dark spots. These thoughtful offerings continue to support a gentle, nourishing daily routine. This page covers some of the most popular Heritage Store products; for the whole Heritage Store range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg0760d4674a). ### Heritage Store toners and essences #### Toners and essences - [Rosewater Toner](https://lovi.care/skincare/p/heritage-store/rosewater-toner/for/dry-skin) — Superior fit ## Questions and answers ### Is Heritage Store worth it? Heritage Store is worth it for dry and oily skin, as Lovi rates the brand-focused routine Superior for both skin types. Every Heritage Store product on this page also lists no fragrance in its ingredients. ### What are Heritage Store's best products? Heritage Store [Rosewater](https://lovi.care/skincare/ingredients/rose) Toner is a top choice, as Lovi rates it Superior for dry and dry sensitive skin, and High for oily, sensitive, and other skin types. [Castor Oil](https://lovi.care/skincare/ingredients/castor-oil) is another option on the page, with an Average fit across most skin types. ### Does Heritage Store cause breakouts? Heritage Store products on this page are unlikely to cause breakouts, as the toner fits acne-prone skin well and the Heritage Store-focused routine rates Superior for acne-prone skin. Castor Oil rates low for acne-prone skin and may not suit breakout-prone areas. ### Is Heritage Store fragrance-free? Yes, every product from the Heritage Store products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Heritage Store products? Heritage Store products on this page feature castor oil and rosewater as key ingredients. Castor oil is used to help cleanse and soften the skin, while rosewater toner helps keep skin calm and smooth. [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/37927123/) [Acta Pharmaceutica, 2013](https://pubmed.ncbi.nlm.nih.gov/24451077/) ### How do I build a Heritage Store skincare routine? To build a Heritage Store skincare routine, you start by cleansing and prepping your skin with the Rosewater Toner, which Lovi rates Superior for dry skin and High for sensitive skin. Next, you apply the Castor Oil to lock in moisture, though Lovi rates its fit for dry skin as Average. Every Heritage Store product on this page lists no fragrance in its ingredients, making them gentle for everyday care. ### What are good alternatives to Heritage Store? CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica are good alternatives to Heritage Store. ### Heritage Store vs CeraVe: which is better? Heritage Store and CeraVe both perform well, as Lovi rates the Heritage Store-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, matching the Superior fit of the CeraVe-focused routine across these same skin types. ### Who owns Heritage Store, and where is it from? Heritage Store is an American brand founded in 1969, owned by Snapdragon Capital Partners since 2025. [prnewswire.com](https://www.prnewswire.com/news-releases/better-being-announces-strategic-transaction-to-power-next-phase-of-growth-302643944.html) [marketscreener.com](https://www.marketscreener.com/news/snapdragon-capital-partners-llc-acquired-an-unknown-majority-stake-in-the-better-being-co-llc-from-ce7d50dfdf8bf327) [heritagestore.com](https://heritagestore.com/pages/history) ### Is Heritage Store cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Heritage Store as cruelty-free. ## Research behind Heritage Store's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Clinical evaluation of the efficacy of a facial serum containing dioic acid, glycolic acid, salicylic acid, LHA, citric acid, and HEPES in treating post-inflammatory hyperchromia and controlling oily skin in patients with acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/33617668/) Citric acid · Journal of Cosmetic Dermatology, 2021 - [Efficacy of castor oil cream in treating infraorbital hyperpigmentation: An exploratory single-arm clinical trial](https://pubmed.ncbi.nlm.nih.gov/37927123/) Ricinus communis oil castor oil · Journal of Cosmetic Dermatology, 2024 - [Design and in vivo evaluation of emulgel formulations including green tea extract and rose oil](https://pubmed.ncbi.nlm.nih.gov/24451077/) Damask roses · Acta Pharmaceutica, 2013 - [Dirt-binding particles consisting of hydrogenated castor oil beads constitute a nonirritating alternative for abrasive cleaning of recalcitrant oily skin contamination in a three-step programme of occupational skin protection](https://pubmed.ncbi.nlm.nih.gov/19995365/) Hexane-free castor oil · The British Journal of Dermatology, 2010 - [Comparison of clindamycin 1% and benzoyl peroxide 5% gel to a novel composition containing salicylic acid, capryloyl salicylic acid, HEPES, glycolic acid, citric acid, and dioic acid in the treatment of acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/23545907/) Citric acid · Journal of Drugs in Dermatology, 2013 - [The effect of different formulations of equivalent active ingredients on the performance of two topical wound treatment products](https://pubmed.ncbi.nlm.nih.gov/15206088/) Hexane-free castor oil · Ostomy/wound Management, 2004 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/heritage-store (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/heritage-store - Ireland: https://lovi.care/skincare/ie/brands/heritage-store - Germany: https://lovi.care/skincare/de/brands/heritage-store - France: https://lovi.care/skincare/fr/brands/heritage-store - Italy: https://lovi.care/skincare/it/brands/heritage-store - Netherlands: https://lovi.care/skincare/nl/brands/heritage-store - Spain: https://lovi.care/skincare/es/brands/heritage-store - Canada: https://lovi.care/skincare/ca/brands/heritage-store - Australia: https://lovi.care/skincare/au/brands/heritage-store - Singapore: https://lovi.care/skincare/sg/brands/heritage-store - Saudi Arabia: https://lovi.care/skincare/sa/brands/heritage-store - United Arab Emirates: https://lovi.care/skincare/ae/brands/heritage-store