# GO PURE skincare

Page: https://lovi.care/skincare/brands/go-pure

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

GO PURE is an American skincare brand founded in 2017 and owned by Natural Lifestyle Brands, Inc..

[gopure.com](https://gopure.com/legal/tos)

GO PURE is celebrated for its targeted [serums](https://lovi.care/skincare/ingredients/serum) and creams, which harness nourishing botanical [extracts](https://lovi.care/skincare/ingredients/extract) and active peptides. Its products suit mature and sensitive skin best, addressing concerns with gentle efficacy. The standout products for particular concerns include the TIGHTEN & LIFT NECK CREAM for acne-prone skin. The brand consistently delivers thoughtful formulations that support daily skin health and comfort.

This page covers some of the most popular GO PURE products; for the whole GO PURE range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg67f652ad5d).

## Questions and answers

### Is GO PURE worth it?

GO PURE is a worthwhile choice because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all GO PURE products on this page list no fragrance in their ingredients.

### What are GO PURE's best products?

GO PURE offers the TIGHTEN & LIFT NECK CREAM, which Lovi rates High for dry sensitive skin. Lovi rates the brand-focused routines for GO PURE as Superior across all skin types, including dry, oily, sensitive, combination, and acne-prone skin.

### Does GO PURE cause breakouts?

GO PURE is unlikely to cause breakouts for most skin types, as Lovi rates acne-prone skin High for the GO PURE-focused routine. However, the GO PURE TIGHTEN & LIFT NECK CREAM may cause breakouts for acne-prone skin, where Lovi rates it Low.

### Is GO PURE fragrance-free?

Yes, every product from the GO PURE products on this page lists no fragrance in its ingredients.

### What are the key ingredients in GO PURE products?

GO PURE products contain key ingredients like [glycerin](https://lovi.care/skincare/ingredients/glycerin), [hydrolyzed hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid), and [centella asiatica extract](https://lovi.care/skincare/ingredients/centella-asiatica) that help keep skin soft and hydrated. Glycerin and hyaluronic acid help hold moisture in dry skin, while centella asiatica extract helps calm irritation.

### How do I build a GO PURE skincare routine?

To build a GO PURE routine, select the specific products that match your skin type since the GO PURE products on this page list no fragrance in their ingredients. Lovi rates the GO PURE routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

### Where can I buy GO PURE, and how much does it cost?

GO PURE products are available on Amazon US. The items on this page cost $31.99.

### What are good alternatives to GO PURE?

Good alternatives to GO PURE with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica.

### GO PURE vs CeraVe: which is better?

GO PURE routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, matching the top-rated CeraVe routines across those skin types. Lovi rates the GO PURE-focused routines slightly higher for dry skin.

### Who owns GO PURE, and where is it from?

GO PURE is an American brand founded in 2017, owned by Natural Lifestyle Brands, Inc..

[gopure.com](https://gopure.com/legal/tos)

### Is GO PURE cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list GO PURE as cruelty-free.

## Research behind GO PURE's key ingredients

- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolized hyaluronic acid · Aesthetic Plastic Surgery, 2026

## Similar brands

- American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave)
- American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena)
- American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s)
- American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules)
- American skincare: [Clinique](https://lovi.care/skincare/brands/clinique)
- American skincare: [SkinCeuticals](https://lovi.care/skincare/brands/skinceuticals)
- American skincare: [Estée Lauder](https://lovi.care/skincare/brands/estee-lauder)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/go-pure (this page)
- United Kingdom: https://lovi.care/skincare/uk/brands/go-pure
- Ireland: https://lovi.care/skincare/ie/brands/go-pure
- Germany: https://lovi.care/skincare/de/brands/go-pure
- France: https://lovi.care/skincare/fr/brands/go-pure
- Italy: https://lovi.care/skincare/it/brands/go-pure
- Netherlands: https://lovi.care/skincare/nl/brands/go-pure
- Spain: https://lovi.care/skincare/es/brands/go-pure
- Canada: https://lovi.care/skincare/ca/brands/go-pure
- Australia: https://lovi.care/skincare/au/brands/go-pure
- Singapore: https://lovi.care/skincare/sg/brands/go-pure
- Saudi Arabia: https://lovi.care/skincare/sa/brands/go-pure
- United Arab Emirates: https://lovi.care/skincare/ae/brands/go-pure