# facefacts skincare Page: https://lovi.care/skincare/brands/facefacts The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026. [facefacts.me](https://facefacts.me/en-na/pages/about-us) Facefacts is loved for its nourishing cleansers and targeted formulas. Its products suit dry, normal, and combination skin best. The standout products for particular concerns include, for acne-prone skin, the Hydrating Gentle Cleanser. Its key ingredients maintain the natural moisture balance. This page covers some of the most popular facefacts products; for the whole facefacts range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgd07284273c). ### facefacts cleansers #### Cleansers - [Hydrating Gentle Cleanser](https://lovi.care/skincare/p/facefacts/hydrating-gentle-cleanser/for/dry-skin) — High fit ## Questions and answers ### Is facefacts worth it? Facefacts is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the facefacts products on this page list no fragrance in their ingredients. ### What are facefacts's best products? Facefacts has no single best product, as its facefacts-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Hydrating Gentle Cleanser High for dry, sensitive, acne-prone, and dry sensitive skin. ### Which facefacts cleanser is best for oily skin? The Hydrating Gentle Cleanser is the facefacts cleanser for oily skin, though Lovi rates it Low for that skin type. ### Does facefacts cause breakouts? Facefacts is unlikely to cause breakouts, as the facefacts products on this page list no fragrance and Lovi rates the facefacts-focused routine Superior for acne-prone skin. ### Is facefacts fragrance-free? Yes, every one of the facefacts products on this page lists no fragrance in its ingredients. ### What are the key ingredients in facefacts products? Facefacts uses hydrating and barrier-protecting components like [glycerin](https://lovi.care/skincare/ingredients/glycerin), ceramides, and [sodium hyaluronate](https://lovi.care/skincare/ingredients/hyaluronic-acid) across its formulas. Lovi rates the facefacts-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all facefacts products on this page list no fragrance in their ingredients. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a facefacts skincare routine? To build a facefacts routine, start with a cleanser suited to your skin type, such as the Hydrating Gentle Cleanser, which fits dry and sensitive skin well. Lovi rates facefacts-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to facefacts? Good alternatives to facefacts include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi. ### facefacts vs BYOMA: which is better? Facefacts is better for dry skin, as the facefacts-focused routine rates Superior while the BYOMA-focused routine rates Superior. For oily skin, facefacts rates Superior compared to High for BYOMA. ### Who owns facefacts, and where is it from? facefacts is a British brand founded in 2019, owned by Brand Masters B.V. since 2026. [facefacts.me](https://facefacts.me/en-na/pages/about-us) ### Is facefacts cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list facefacts as cruelty-free. ## Research behind facefacts's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) 5 ceramides · Scientific Reports, 2022 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) 5 ceramides · Skin Pharmacology and Physiology, 2022 - [Efficacy of ceramides and niacinamide-containing moisturizer versus hydrophilic cream in combination with topical anti-acne treatment in mild to moderate acne vulgaris: A split face, double-blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/38299457/) 5 ceramides · Journal of Cosmetic Dermatology, 2024 - [The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome](https://pubmed.ncbi.nlm.nih.gov/37990616/) Sodium lauroyl sarcosinate · Journal of Cosmetic Dermatology, 2024 - [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998 - [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/brands/ren-clean-skincare) - British skincare: [Rodial](https://lovi.care/skincare/brands/rodial) ## Compare facefacts - [SKIN1004 vs facefacts](https://lovi.care/skincare/compare/skin1004-vs-facefacts) - [Anua vs facefacts](https://lovi.care/skincare/compare/anua-vs-facefacts) - [Medicube vs facefacts](https://lovi.care/skincare/compare/medicube-vs-facefacts) - [The Ordinary vs facefacts](https://lovi.care/skincare/compare/the-ordinary-vs-facefacts) - [Beauty of Joseon vs facefacts](https://lovi.care/skincare/compare/beauty-of-joseon-vs-facefacts) - [COSRX vs facefacts](https://lovi.care/skincare/compare/cosrx-vs-facefacts) - [CeraVe vs facefacts](https://lovi.care/skincare/compare/cerave-vs-facefacts) - [La Roche-Posay vs facefacts](https://lovi.care/skincare/compare/la-roche-posay-vs-facefacts) - [Dr. Althea vs facefacts](https://lovi.care/skincare/compare/dr-althea-vs-facefacts) - [Some By Mi vs facefacts](https://lovi.care/skincare/compare/some-by-mi-vs-facefacts) - [Torriden vs facefacts](https://lovi.care/skincare/compare/torriden-vs-facefacts) - [celimax vs facefacts](https://lovi.care/skincare/compare/celimax-vs-facefacts) - [Purito vs facefacts](https://lovi.care/skincare/compare/purito-vs-facefacts) - [Cetaphil vs facefacts](https://lovi.care/skincare/compare/cetaphil-vs-facefacts) - [Paula's Choice vs facefacts](https://lovi.care/skincare/compare/paula-s-choice-vs-facefacts) - [Neutrogena vs facefacts](https://lovi.care/skincare/compare/neutrogena-vs-facefacts) - [Kiehl's vs facefacts](https://lovi.care/skincare/compare/kiehl-s-vs-facefacts) - [Caudalie vs facefacts](https://lovi.care/skincare/compare/caudalie-vs-facefacts) - [Dermalogica vs facefacts](https://lovi.care/skincare/compare/dermalogica-vs-facefacts) - [Good Molecules vs facefacts](https://lovi.care/skincare/compare/good-molecules-vs-facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/facefacts (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/facefacts - Ireland: https://lovi.care/skincare/ie/brands/facefacts - Germany: https://lovi.care/skincare/de/brands/facefacts - France: https://lovi.care/skincare/fr/brands/facefacts - Italy: https://lovi.care/skincare/it/brands/facefacts - Netherlands: https://lovi.care/skincare/nl/brands/facefacts - Spain: https://lovi.care/skincare/es/brands/facefacts - Canada: https://lovi.care/skincare/ca/brands/facefacts - Australia: https://lovi.care/skincare/au/brands/facefacts - Singapore: https://lovi.care/skincare/sg/brands/facefacts - Saudi Arabia: https://lovi.care/skincare/sa/brands/facefacts - United Arab Emirates: https://lovi.care/skincare/ae/brands/facefacts