# e.l.f. skincare

Page: https://lovi.care/skincare/brands/e-l-f

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

e.l.f. is an American skincare brand founded in 2004 and owned by e.l.f. Beauty, Inc. since 2014.

[forbes.com](https://www.forbes.com/companies/elf-beauty/) [sec.gov](https://www.sec.gov/Archives/edgar/data/1600033/000119312516716529/d179389d424b4.htm) [en.wikipedia.org](https://en.wikipedia.org/wiki/E.l.f.)

e.l.f. is loved for its thoughtful array of moisturizers, [serums](https://lovi.care/skincare/ingredients/serum), sunscreens, and cleansers that incorporate hydrating ingredients like hyaluronic. Its products suit dry skin and acne-prone skin best, providing gentle daily care for [complex](https://lovi.care/skincare/ingredients/complex) complexions. The standout products for particular concerns include the Pure Skin Cleanser for acne-prone skin, the [Vitamin C](https://lovi.care/skincare/ingredients/vitamin-c) Serum for skin with dark spots, and the Holy Hydration! Face Cream for mature skin. Through regular application, its key ingredients provide notable benefits, as [hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid) lengthens the duration of wrinkle-reducing toxins.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

- [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/elf-cosmetics-inc)
- [Cruelty-free · PETA](https://crueltyfree.peta.org/company/elf-cosmetics/)
- [Vegan · PETA](https://crueltyfree.peta.org/company/elf-cosmetics/)
- [Hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid)

This page covers some of the most popular e.l.f. products; for the whole e.l.f. range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgbeb73451a4).

### Other e.l.f. products

#### Other products

- [Holy Hydration! Face Cream](https://lovi.care/skincare/p/e-l-f/holy-hydration-face-cream/for/mature-skin) — Superior fit — [$13.00 at Amazon](https://www.amazon.com/dp/B07ZQZVMRX?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Nourishing Night Cream](https://lovi.care/skincare/p/e-l-f/nourishing-night-cream/for/dry-sensitive-skin) — High fit
- [Booster Drops](https://lovi.care/skincare/p/e-l-f/booster-drops/for/sensitive-skin) — High fit
- [All the Feels Facial Oil](https://lovi.care/skincare/p/e-l-f/all-the-feels-facial-oil/for/dry-skin) — Superior fit
- [Vitamin C Serum](https://lovi.care/skincare/p/e-l-f/vitamin-c-serum/for/mature-skin) — High fit
- [Gentle Peeling Exfoliant](https://lovi.care/skincare/p/e-l-f/gentle-peeling-exfoliant/for/dark-spots) — High fit
- [Pure Skin Cleanser](https://lovi.care/skincare/p/e-l-f/pure-skin-cleanser/for/dry-sensitive-skin) — Superior fit

## People Say

★4.5

Overall rating based on 19.0k+ reviews

Reviewers most often praise e.l.f. for deep hydration, lightweight and non-greasy formulas, and smoothing skin texture. The most common complaints are strong fragrances or scents and breakouts or irritation.

### Highlights

- Deeply hydrating moisturizers Mostly Mentioned “Provides deep hydration, making it ideal for dry skin. — Nourishing Night Cream” “Keeps winter dryness at bay — All the Feels Facial Oil”
- Lightweight texture moisturizers Mostly Mentioned “Texture is incredibly light and absorbs quickly. — Nourishing Night Cream” “Lightweight feel and comfortable — All the Feels Facial Oil”
- Soothes sensitive skin and calming moisturizers Mostly Mentioned “Soothing and helps to calm any irritation. — Nourishing Night Cream” “Helps relieve skin inflammation — All the Feels Facial Oil”
- Unpleasant scent Often Mentioned “smells like hot dog water — Vitamin C Serum” “scent is pleasant but... overpowering — Holy Hydration! Face Cream” “Smells like medicine — Poreless Face Primer”
- Packaging concerns Sometimes Noted “dropper lets air in — Vitamin C Serum” “wish it came with a spatula — Holy Hydration! Face Cream” “Pump stopped working — Poreless Face Primer”

Sources: lovi.care, ulta.com, target.com, walmart.com, amazon.com, hometesterclub.com, and more

## Questions and answers

### Is e.l.f. good for oily skin?

Yes, e.l.f. fits oily skin well, with the brand-focused routine rating Superior for this skin type. Reviewers mostly mention that e.l.f. moisturizers offer a lightweight texture.

### Is e.l.f. worth it?

Yes, e.l.f. is worth it, as Lovi rates the e.l.f.-focused routine Superior for dry skin, sensitive skin, and acne-prone skin. Reviewers note that the brand offers deeply hydrating moisturizers with lightweight textures that help soothe sensitive skin.

### What are e.l.f.'s best products?

The e.l.f. products on this page that fit best are the Pure Skin Cleanser, which Lovi rates Superior for dry, sensitive, and mature skin, and the Holy Hydration! Face Cream, which Lovi rates Superior for mature skin. Reviewers often mention that these moisturizers help keep skin feeling deeply hydrated and soft.

### Which e.l.f. moisturizer is best for dry skin?

The best moisturizer for dry skin on this page is All the Feels Facial Oil, which Lovi rates Superior. Other options include Nourishing Night Cream, rated High, and Booster Drops, rated Average.

### Does e.l.f. cause breakouts?

e.l.f. is unlikely to cause breakouts, as Lovi rates acne-prone skin High for multiple products on the page like the Pure Skin Cleanser and Holy Hydration! Face Cream. Reviewers often mention that the moisturizers have a lightweight texture.

### Is e.l.f. fragrance-free?

No, the e.l.f. products on this page are not entirely fragrance-free, as 3 of the 8 products contain fragrance.

### What are the key ingredients in e.l.f. products?

The key ingredient across the e.l.f. products on this page is [hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid), which helps boost skin hydration. Topical hyaluronic acid supports skin quality and signs of skin aging.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do I build a e.l.f. skincare routine?

To build an e.l.f. skincare routine for dry skin, start your morning with the Holy Hydration! Face Cream used as a cleanser, a toner, a moisturizer, and an SPF. In the evening, use the Ultra Hyalon Cleansing Cream followed by the Holy Hydration! Face Cream, a [serum](https://lovi.care/skincare/ingredients/serum), and the moisturizer again. Once a week, add a pre-cleanser, the cleanser, a nourishing mask, a serum, and finish with the moisturizer.

### Where can I buy e.l.f., and how much does it cost?

e.l.f. products on this page are available on Amazon US. Prices range from $13.00 to $13.00, with most falling between $13.00 and $13.00.

### What are good alternatives to e.l.f.?

Good alternatives to e.l.f. with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that match e.l.f.'s focus on dry, acne-prone, and sensitive skin.

### e.l.f. vs CeraVe: which is better?

e.l.f. and CeraVe both achieve a Superior fit for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin on Lovi. Lovi rates the e.l.f.-focused routine Superior for dry skin, matching CeraVe at the same level.

### Who owns e.l.f., and where is it from?

e.l.f. is an American brand founded in 2004, owned by e.l.f. Beauty, Inc. since 2014.

[forbes.com](https://www.forbes.com/companies/elf-beauty/) [sec.gov](https://www.sec.gov/Archives/edgar/data/1600033/000119312516716529/d179389d424b4.htm) [en.wikipedia.org](https://en.wikipedia.org/wiki/E.l.f.)

### Is e.l.f. cruelty-free?

Yes: Leaping Bunny and PETA list e.l.f. as cruelty-free.

[Leaping Bunny](https://www.leapingbunny.org/brand/elf-cosmetics-inc) [PETA](https://crueltyfree.peta.org/company/elf-cosmetics/)

### Is e.l.f. good for dry skin?

Yes, e.l.f. is good for dry skin, as the brand fits dry skin best with its brand-focused routines. Lovi rates the e.l.f. Pure Skin Cleanser Superior for dry skin, and reviewers frequently mention that its moisturizers are deeply hydrating.

### Which e.l.f. cleanser is best for oily skin?

The e.l.f. cleanser best for oily skin is Pure Skin Cleanser, which Lovi rates High for oily skin.

### Is e.l.f. good for sensitive skin?

Yes, e.l.f. is good for sensitive skin and fits best for this skin type. Lovi rates the Pure Skin Cleanser Superior for sensitive skin, and reviewers frequently mention that the brand soothes sensitive skin.

### Which e.l.f. sunscreen is best for sensitive skin?

Holy Hydration! Face Cream is the best sunscreen on this page for sensitive skin. Lovi rates Holy Hydration! Face Cream High for sensitive skin.

### Is e.l.f. good for acne-prone skin?

Yes, e.l.f. is good for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that the e.l.f. moisturizers help soothe sensitive skin and maintain a lightweight texture.

### Is e.l.f. good for skin with dark spots?

Yes, e.l.f. is good for skin with dark spots, as Lovi rates products like the Holy Hydration! Face Cream and [Vitamin C](https://lovi.care/skincare/ingredients/vitamin-c) Serum High for this concern. Reviewers often mention that these moisturizers help keep skin deeply hydrated and smooth. Five of the eight e.l.f. products on this page list no fragrance.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

### Is e.l.f. good for mature skin?

Yes, e.l.f. fits mature skin well, with Lovi rating the Holy Hydration! Face Cream as Superior and the Vitamin C Serum as High for this skin type. Reviewers frequently mention that the moisturizers provide deep hydration while maintaining a lightweight texture.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/)

## Research behind e.l.f.'s key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate, Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol vb5, Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Ascorbic acid, Tocopherol vitamin e · Journal of Cosmetic Dermatology, 2020
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis, Aloe barbadensis leaf water · Clinical Pharmacology, 2018
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol vb5, Panthenol · The Journal of Dermatological Treatment, 2017
- [Safety and efficacy of combined essential oils for the skin barrier properties: In vitro, ex vivo and clinical studies](https://pubmed.ncbi.nlm.nih.gov/34986500/) Citrus reticulata fruit extract tangerine fruit extract · International Journal of Cosmetic Science, 2022
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [Fermented pomegranate extracts protect against oxidative stress and aging of skin](https://pubmed.ncbi.nlm.nih.gov/34416060/) Punica granatum extract · Journal of Cosmetic Dermatology, 2022
- [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba, Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Topical microemulsion containing Punica granatum extract: its control over skin erythema and melanin in healthy Asian subjects](https://pubmed.ncbi.nlm.nih.gov/25610348/) Punica granatum extract · Postepy Dermatologii I Alergologii, 2014
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) Ethyl ascorbic acid vc · Polymers, 2023
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Modulation of TRPV1 function by Citrus reticulata (tangerine) fruit extract for the treatment of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/36575892/) Citrus reticulata fruit extract tangerine fruit extract · Journal of Cosmetic Dermatology, 2023
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol vb5, Panthenol · Journal of Cosmetic Dermatology, 2025
- [Photoprotective, Antioxidant and Anti-Inflammatory Effects of Aged Punica granatum Extract: In Vitro and In Vivo Insights](https://pubmed.ncbi.nlm.nih.gov/40755496/) Punica granatum extract · Food Science & Nutrition, 2025
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) Ethyl ascorbic acid vc · International Journal of Biological Macromolecules, 2026
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate ve, Tocopheryl acetate · Scientific Reports, 2025
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Jojoba · Journal of Cosmetic Dermatology, 2008
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate ve, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025

## e.l.f. routines

- 96% fit: [Routine for dry skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/dry-skin)
- 93% fit: [Routine for oily skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/oily-skin)
- 92% fit: [Routine for combination skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/combination-skin)
- 94% fit: [Routine for sensitive skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/sensitive-skin)
- 95% fit: [Routine for acne-prone skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/acne-prone-skin)
- 94% fit: [Routine for mature skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/mature-skin)
- 91% fit: [Routine for skin with dark spots](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/dark-spots)
- 94% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/dry-sensitive-skin)
- 93% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/brands/e-l-f/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave)
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- American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena)
- American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s)
- American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica)
- American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules)
- American skincare: [Clinique](https://lovi.care/skincare/brands/clinique)
- American skincare: [SkinCeuticals](https://lovi.care/skincare/brands/skinceuticals)
- American skincare: [Estée Lauder](https://lovi.care/skincare/brands/estee-lauder)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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