# Dr. Alethea skincare Page: https://lovi.care/skincare/brands/dr-alethea The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. Dr. Alethea is a Korean skincare brand founded in 2014 and owned by The Pure Lab Co., Ltd.. [prnewswire.com](https://www.prnewswire.com/news-releases/viral-k-beauty-brand-dr-althea-expands-us-retail-presence-with-ulta-beauty-nationwide-launch-302599638.html) Skincare enthusiasts love Dr. Alethea for its nourishing [serums](https://lovi.care/skincare/ingredients/serum) and carefully balanced formulas. Its products suit sensitive, dry, and combination skin types best. The standout products for particular concerns include the Gentle [Vitamin C](https://lovi.care/skincare/ingredients/vitamin-c) Serum for acne-prone skin. The brand focuses on delivering reliable hydration and gentle daily care. This page covers some of the most popular Dr. Alethea products; for the whole Dr. Alethea range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg34735cab9e). ### Dr. Alethea [serums](https://lovi.care/skincare/ingredients/serum) and treatments #### Serums and treatments - [Gentle Vitamin C Serum](https://lovi.care/skincare/p/dr-alethea/gentle-vitamin-c-serum/for/dry-skin) — Average fit — [$23.90 at Amazon](https://www.amazon.com/dp/B0DGLCRZZ3?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is Dr. Alethea worth it? Yes, Dr. Alethea is worth it because Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every Dr. Alethea product on this page lists no fragrance in its ingredients. ### What are Dr. Alethea's best products? Dr. Alethea's best product on this page is the Gentle [Vitamin C](https://lovi.care/skincare/ingredients/vitamin-c) [Serum](https://lovi.care/skincare/ingredients/serum). Lovi rates the Dr. Alethea-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does Dr. Alethea cause breakouts? Dr. Alethea is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The Gentle Vitamin C Serum helps care for the skin without clogging pores, and every Dr. Alethea product on this page lists no fragrance in its ingredients. ### Is Dr. Alethea fragrance-free? Yes, every one of the Dr. Alethea products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Dr. Alethea products? The Dr. Alethea products on this page feature key ingredients such as Gentle Vitamin C Serum, which helps brighten and smooth the skin. Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. [Polymers, 2023](https://pubmed.ncbi.nlm.nih.gov/37571190/) [Free Radical Biology & Medicine, 2025](https://pubmed.ncbi.nlm.nih.gov/39778604/) ### How do I build a Dr. Alethea skincare routine? To build a Dr. Alethea routine, apply the Gentle Vitamin C Serum daily. Lovi rates the Dr. Alethea-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Where can I buy Dr. Alethea, and how much does it cost? You can buy Dr. Alethea on Amazon US, with prices on this page starting at $23.90. ### What are good alternatives to Dr. Alethea? Good alternatives to Dr. Alethea with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These brands offer similar skincare options that match various skin types and routines. ### Dr. Alethea vs SKIN1004: which is better? Dr. Alethea rates Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming SKIN1004 for oily, combination, and acne-prone skin while matching it for dry and sensitive skin. Both brands offer high-performing options, but Dr. Alethea provides a more consistently top-tier routine across most skin types. ### Who owns Dr. Alethea, and where is it from? Dr. Alethea is a Korean brand founded in 2014, owned by The Pure Lab Co., Ltd.. [prnewswire.com](https://www.prnewswire.com/news-releases/viral-k-beauty-brand-dr-althea-expands-us-retail-presence-with-ulta-beauty-nationwide-launch-302599638.html) ### Is Dr. Alethea cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Dr. Alethea as cruelty-free. ## Research behind Dr. Alethea's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf water · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Formulation and evaluation of antisebum secretion effects of sea buckthorn w/o emulsion](https://pubmed.ncbi.nlm.nih.gov/21814424/) Hippophae rhamnoides fruit extract · Journal of Pharmacy & Bioallied Sciences, 2010 - [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 3-0-ethyl ascorbic acid · Polymers, 2023 - [Clinical and sebumetric evaluation of topical emulsions in the treatment of acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/25254008/) Hippophae rhamnoides fruit extract · Postepy Dermatologii I Alergologii, 2014 - [Antioxidant and membrane-protective effects of the 3-O-ethyl ascorbic acid-cannabigerol system on UVB-irradiated human keratinocytes](https://pubmed.ncbi.nlm.nih.gov/39778604/) 3-0-ethyl ascorbic acid · Free Radical Biology & Medicine, 2025 - [Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects](https://pubmed.ncbi.nlm.nih.gov/25362595/) Hippophae rhamnoides fruit extract · Pakistan Journal of Pharmaceutical Sciences, 2014 - [Pleiotropic effects of a Camellia sinensis leaf extract on in vitro and in vivo skin health characteristics](https://pubmed.ncbi.nlm.nih.gov/40391588/) Camellia sinensis leaf water · International Journal of Cosmetic Science, 2025 - [Efficacy of anti-sebum moisturizing cream containing 2% l-carnitine and 5% epigallocatechin gallate in seborrhea: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/37194909/) Camellia sinensis leaf water · Journal of Cosmetic Dermatology, 2023 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/dr-alethea (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/dr-alethea - Ireland: https://lovi.care/skincare/ie/brands/dr-alethea - Germany: https://lovi.care/skincare/de/brands/dr-alethea - France: https://lovi.care/skincare/fr/brands/dr-alethea - Italy: https://lovi.care/skincare/it/brands/dr-alethea - Netherlands: https://lovi.care/skincare/nl/brands/dr-alethea - Spain: https://lovi.care/skincare/es/brands/dr-alethea - Canada: https://lovi.care/skincare/ca/brands/dr-alethea - Australia: https://lovi.care/skincare/au/brands/dr-alethea - Singapore: https://lovi.care/skincare/sg/brands/dr-alethea - Saudi Arabia: https://lovi.care/skincare/sa/brands/dr-alethea - United Arab Emirates: https://lovi.care/skincare/ae/brands/dr-alethea