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CeraVe-focused skincare routine for mature skin

Routine by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

A routine for mature skin built around CeraVe products, complemented by other brands where they fit better, for complete care.

Cleansers, toners, and moisturizers with hyaluronic acid and glycerin help keep the skin plump and smooth. Serums and masks with niacinamide and ceramides help firm up the skin, while exfoliating steps with glycolic acid and BHA help smooth out fine lines and wrinkles.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests away from the sun. The weekly routine takes the place of the evening routine once a week to add deeper exfoliation and masks for mature skin.

Journal of the American Academy of Dermatology, 2012Journal of the American Academy of Dermatology, 2003

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with amino acids, aloe vera, glycerin, and hyaluronic acid help clear impurities while keeping your skin hydrated and smooth. These cleansers are used every morning and evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 2Hydrating Toner

The hydrating toner step is used every morning. Toners and hydrating steps with hyaluronic acid and glycerin help hydrate skin and smooth out fine lines.

Best toners for mature skin

Step 3Moisturizer

Moisturizers with hyaluronic acid and glycerin help boost hydration and smooth out fine lines and wrinkles. They are used every morning, every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with apricot kernel oil and caprylic/capric triglyceride help clear away oil-based debris and makeup while keeping skin soft, and products with hyaluronic acid and beeswax help plump fine lines and smooth the skin every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera, glycerin, and hyaluronic acid help clear impurities while keeping your skin hydrated and smooth. These cleansers are used every morning and evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Cleansing Toner

Cleansing toners and exfoliating steps with glycolic acid and lactic acid help smooth fine lines and wrinkles on mature skin. Cleansing toners with hyaluronic acid and glycerin help provide hydration, and this step is used every evening.

Best toners for mature skin

Step 4Serum or Treatment

Serums with niacinamide, peptides, and vitamin C help smooth fine lines and wrinkles while supporting firmness, and treatments with hyaluronic acid provide lasting hydration. These serums are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers with hyaluronic acid and glycerin help boost hydration and smooth out fine lines and wrinkles. They are used every morning, every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with apricot kernel oil and caprylic/capric triglyceride help clear away oil-based debris and makeup while keeping skin soft, and products with hyaluronic acid and beeswax help plump fine lines and smooth the skin every evening and once a week in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids, aloe vera, glycerin, and hyaluronic acid help clear impurities while keeping your skin hydrated and smooth. These cleansers are used every morning and evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Enzyme Powder

Enzyme powders with papain and salicylic acid help digest dull surface cells and smooth fine lines and wrinkles. They are used once a week in place of the evening routine.

Step 4Nourishing Mask

This nourishing mask step is used once a week in place of the evening routine. Nourishing masks and steps with niacinamide, ascorbic acid, and peptides help smooth out fine lines and wrinkles, while ingredients like ceramides and squalane infuse rich moisture to support firmness.

Step 5Serum or Treatment

Serums with niacinamide, peptides, and vitamin C help smooth fine lines and wrinkles while supporting firmness, and treatments with hyaluronic acid provide lasting hydration. These serums are used every evening and once a week in place of the evening routine.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers with hyaluronic acid and glycerin help boost hydration and smooth out fine lines and wrinkles. They are used every morning, every evening, and once a week in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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