# Acure skincare

Page: https://lovi.care/skincare/brands/acure

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States.

Acure is an American skincare brand founded in 2010 and owned by Better Planet Brands LLC.

[acure.com](https://acure.com/pages/reseller-policy) [prnewswire.com](https://www.prnewswire.com/news-releases/acure-appoints-carina-breda-as-chief-executive-officer-301560956.html) [tracxn.com](https://tracxn.com/d/companies/acure/__54rli3bpm75V-XjUZdSLgRAH3BEVhdlcViETuXlVWAM) [pitchbook.com](https://pitchbook.com/profiles/company/167990-86)

Acure is beloved for its thoughtful approach to daily maintenance, offering nourishing moisturizers, invigorating exfoliants, gentle cleansers, and targeted [serums](https://lovi.care/skincare/ingredients/serum) powered by carefully selected plant-based formulas. Its products suit balanced, combination, and sensitive skin types best because of their universally gentle nature. For specific concerns, the lineup features the Brightening Facial Scrub for acne-prone skin, the Brightening Cleansing Gel for skin with dark spots, and the Radically Rejuvenating Eye Cream for mature skin. Through these restorative offerings, the brand delivers reliable daily care.

- [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/acure)
- [Cruelty-free · PETA](https://crueltyfree.peta.org/company/acure-better-planet-brands/)

This page covers some of the most popular Acure products; for the whole Acure range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg7a5b75d26b).

### Other Acure products

#### Other products

- [Brightening Facial Scrub](https://lovi.care/skincare/p/acure/brightening-facial-scrub/for/dark-spots) — High fit — [$11.99 at Amazon](https://www.amazon.com/dp/B003Z4OD24?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1)
- [Brightening Day Cream](https://lovi.care/skincare/p/acure/brightening-day-cream/for/dark-spots) — Average fit
- [Ultra Hydrating Overnight Dream Cream](https://lovi.care/skincare/p/acure/ultra-hydrating-overnight-dream-cream/for/dry-sensitive-skin) — High fit
- [Brightening Cleansing Gel](https://lovi.care/skincare/p/acure/brightening-cleansing-gel/for/dark-spots) — High fit
- [Radically Rejuvenating Dual Phase Bakuchiol Serum](https://lovi.care/skincare/p/acure/radically-rejuvenating-dual-phase-bakuchiol-serum/for/dry-sensitive-skin) — High fit
- [Radically Rejuvenating Eye Cream](https://lovi.care/skincare/p/acure/radically-rejuvenating-eye-cream/for/dry-skin) — High fit

## People Say

★4.6

Overall rating based on 157.5k+ reviews

Reviewers most often praise Acure for brightening dull complexions, providing lasting hydration without a greasy residue, and being gentle on sensitive skin. The most common complaints are being too abrasive or greasy and causing dryness, irritation, or potential breakouts.

Sources: lovi.care, iherb.com, target.com, amazon.com, ulta.com, reddit.com, and more

## Questions and answers

### Is Acure worth it?

Acure is worth it for shoppers seeking affordable plant-based skincare, as Lovi rates the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the Acure products on this page list no fragrance in their ingredients.

### What are Acure's best products?

Acure's best products are the Radically Rejuvenating Dual Phase [Bakuchiol](https://lovi.care/skincare/ingredients/bakuchiol) [Serum](https://lovi.care/skincare/ingredients/serum) and the Radically Rejuvenating Eye Cream, which both rate High for dry skin.

[The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/)

### Which Acure moisturizer is best for dry skin?

The best Acure moisturizer for dry skin is the Ultra Hydrating Overnight Dream Cream, which Lovi rates High for dry skin. The Brightening Day Cream is also available on this page, and Lovi rates it Average for dry skin.

### Does Acure cause breakouts?

Acure is unlikely to cause breakouts, and Lovi rates the Acure-focused routine Superior for acne-prone skin. The Acure products on this page list no fragrance in their ingredients, helping to keep skin calm.

### Is Acure fragrance-free?

Yes, every one of the Acure products on this page lists no fragrance in its ingredients. This helps keep the skincare gentle and soothing for sensitive skin.

### What are the key ingredients in Acure products?

Acure products feature key ingredients such as bakuchiol for smoothing and firming, [hyaluronic acid](https://lovi.care/skincare/ingredients/hyaluronic-acid) for holding moisture in dry skin, and [aloe vera](https://lovi.care/skincare/ingredients/aloe-vera) to calm irritated skin. These components help improve skin texture and maintain hydration across various products.

[The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### How do I build a Acure skincare routine?

To build an Acure routine, start by cleansing with the Brightening Cleansing Gel, then apply the Radically Rejuvenating Dual Phase Bakuchiol Serum and moisturize with the Brightening Day Cream or Ultra Hydrating Overnight Dream Cream. Lovi rates the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types.

[The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/)

### Where can I buy Acure, and how much does it cost?

Acure products on this page are available on Amazon US. They cost $11.99.

### What are good alternatives to Acure?

Good alternatives to Acure with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

### Acure vs CeraVe: which is better?

Acure and CeraVe both perform at the highest level, with Lovi rating the Acure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Acure product on this page lists no fragrance in its ingredients.

### Who owns Acure, and where is it from?

Acure is an American brand founded in 2010, owned by Better Planet Brands LLC.

[acure.com](https://acure.com/pages/reseller-policy) [prnewswire.com](https://www.prnewswire.com/news-releases/acure-appoints-carina-breda-as-chief-executive-officer-301560956.html) [tracxn.com](https://tracxn.com/d/companies/acure/__54rli3bpm75V-XjUZdSLgRAH3BEVhdlcViETuXlVWAM) [pitchbook.com](https://pitchbook.com/profiles/company/167990-86)

### Is Acure cruelty-free?

Yes: Leaping Bunny and PETA list Acure as cruelty-free.

[Leaping Bunny](https://www.leapingbunny.org/brand/acure) [PETA](https://crueltyfree.peta.org/company/acure-better-planet-brands/)

### Which Acure cleanser is best for oily skin?

The Brightening Cleansing Gel is the best Acure cleanser for oily skin, rating Average for this skin type. Lovi rates the Acure-focused routine for oily skin as Superior.

## Research behind Acure's key ingredients

- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Aging skin is functionally anaerobic: importance of coenzyme Q10 for anti aging skin care](https://pubmed.ncbi.nlm.nih.gov/19096122/) Ubiquinone · BioFactors, 2008
- [Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing](https://pubmed.ncbi.nlm.nih.gov/29947134/) Bakuchiol · The British Journal of Dermatology, 2019
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) Ascorbyl glucoside · Journal of Periodontology, 2009
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical treatment with coenzyme Q10-containing formulas improves skin's Q10 level and provides antioxidative effects](https://pubmed.ncbi.nlm.nih.gov/26648450/) Ubiquinone · BioFactors, 2015
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis, Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Antiaging efficacy of melatonin-based day and night creams: a randomized, split-face, assessor-blinded proof-of-concept trial](https://pubmed.ncbi.nlm.nih.gov/29416368/) Melatonin · Clinical, Cosmetic and Investigational Dermatology, 2018
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite as a novel cosmetic ingredient against skin aging](https://pubmed.ncbi.nlm.nih.gov/28732847/) French green clay · Carbohydrate Polymers, 2017
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil](https://pubmed.ncbi.nlm.nih.gov/31957954/) Avocado oil · Journal of Cosmetic Dermatology, 2020
- [A dermocosmetic containing bakuchiol, Ginkgo biloba extract and mannitol improves the efficacy of adapalene in patients with acne vulgaris: result from a controlled randomized trial](https://pubmed.ncbi.nlm.nih.gov/25914553/) Bakuchiol · Clinical, Cosmetic and Investigational Dermatology, 2015
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil argan kernel oil, Argan oil · Lasers in Medical Science, 2025
- [Synergistic combination: Developing a natural carrier-free assembled gel through hydrogen bond reconstruction strategy for efficient skin photo-damage restoration](https://pubmed.ncbi.nlm.nih.gov/41129958/) Sodium pca · Biomaterials Advances, 2026
- [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Bakuchiol · Health Science Reports, 2025

## Similar brands

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/acure (this page)
- United Kingdom: https://lovi.care/skincare/uk/brands/acure
- Ireland: https://lovi.care/skincare/ie/brands/acure
- Germany: https://lovi.care/skincare/de/brands/acure
- France: https://lovi.care/skincare/fr/brands/acure
- Italy: https://lovi.care/skincare/it/brands/acure
- Netherlands: https://lovi.care/skincare/nl/brands/acure
- Spain: https://lovi.care/skincare/es/brands/acure
- Canada: https://lovi.care/skincare/ca/brands/acure
- Australia: https://lovi.care/skincare/au/brands/acure
- Singapore: https://lovi.care/skincare/sg/brands/acure
- Saudi Arabia: https://lovi.care/skincare/sa/brands/acure
- United Arab Emirates: https://lovi.care/skincare/ae/brands/acure