# A'pieu skincare Page: https://lovi.care/skincare/brands/a-pieu The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United States. A'pieu is a Korean skincare brand founded in 2008 and owned by IMM Private Equity since 2017. [kedglobal.com](https://www.kedglobal.com/mergers-acquisitions/newsView/ked202507200001) [ko.wikipedia.org](https://ko.wikipedia.org/wiki/%EC%97%90%EC%9D%B4%EB%B8%94%EC%94%A8%EC%97%94%EC%94%A8) [en.edaily.co.kr](https://en.edaily.co.kr/news/eda202607295852/) [tracxn.com](https://tracxn.com/d/companies/apieu/__7Q5VC44CXi1E7P0ouFT5LAXsy-1Gp3SFMYm0UdWrsk8) A'pieu is widely loved for its thoughtful [serums](https://lovi.care/skincare/ingredients/serum) and moisturizers, which rely on gentle, effective formulas. Its products suit sensitive and combination skin best, owing to their soothing and balancing qualities. For targeted concerns, the standout choices include the [Madecassoside](https://lovi.care/skincare/ingredients/centella-asiatica) Cream for acne-prone skin and the [Glycolic Acid](https://lovi.care/skincare/ingredients/glycolic-acid) Cream for skin with dark spots. The brand maintains a steady focus on comfort, ensuring each application leaves the complexion feeling carefully nurtured. This page covers some of the most popular A'pieu products; for the whole A'pieu range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg95266f9d9f). ### Other A'pieu products #### Other products - [Glycolic Acid Cream](https://lovi.care/skincare/p/a-pieu/glycolic-acid-cream/for/oily-skin) — High fit - [Madecassoside Cream](https://lovi.care/skincare/p/a-pieu/madecassoside-cream/for/dry-sensitive-skin) — Superior fit — [$15.00 at Amazon](https://www.amazon.com/dp/B08NK8K3RD?tag=lovi-care-web-product-20&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is A'pieu worth it? A'pieu is worth it for shoppers seeking gentle care, as Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Furthermore, every one of the A'pieu products on this page lists no fragrance in its ingredients. ### What are A'pieu's best products? A'pieu offers two main products on this page, and Lovi rates [Madecassoside](https://lovi.care/skincare/ingredients/centella-asiatica) Cream High and [Glycolic Acid](https://lovi.care/skincare/ingredients/glycolic-acid) Cream Average for dry skin. For oily skin, Lovi rates both Glycolic Acid Cream and Madecassoside Cream High. ### Which A'pieu moisturizer is best for dry skin? Madecassoside Cream is the best choice, as Lovi rates it High for dry skin. The A'pieu products on this page list no fragrance in their ingredients. [Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/37446936/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### Does A'pieu cause breakouts? A'pieu does not cause breakouts, as the products on this page help keep pores clear and are unlikely to clog them. Lovi rates the A'pieu-focused routine Superior for acne-prone skin. [BioMed Research International, 2020](https://pubmed.ncbi.nlm.nih.gov/33150170/) [Clinical, Cosmetic and Investigational Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30858720/) ### Is A'pieu fragrance-free? Yes, every one of the A'pieu products on this page is formulated without any fragrance. Lovi rates the brand-focused routines for A'pieu as Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are the key ingredients in A'pieu products? The A'pieu products on this page feature Centella asiatica extract, madecassoside, and glycolic acid as key ingredients. Madecassoside helps calm the skin and supports barrier repair, while glycolic acid helps smooth the skin surface and brighten dark spots. [Molecules, 2023](https://pubmed.ncbi.nlm.nih.gov/37446936/) [Clinical, Cosmetic and Investigational Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30858720/) ### How do I build a A'pieu skincare routine? To build an A'pieu skincare routine, apply the Glycolic Acid Cream for oily or dark-spot concerns and the Madecassoside Cream to soothe and moisturize dry or sensitive skin. Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### Where can I buy A'pieu, and how much does it cost? A'pieu products on this page are available on Amazon US. Prices on the page range from $15.00 to $15.00, with most falling between $15.00 and $15.00. ### What are good alternatives to A'pieu? Good alternatives to A'pieu include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. For dry skin, Lovi rates the SKIN1004-focused routine Superior alongside the A'pieu-focused routine. ### A'pieu vs SKIN1004: which is better? A'pieu is better for dry, oily, sensitive, combination, and acne-prone skin because Lovi rates the A'pieu-focused routine Superior for each of these skin types, whereas the SKIN1004-focused routine receives a High or Superior rating for them. ### Who owns A'pieu, and where is it from? A'pieu is a Korean brand founded in 2008, owned by IMM Private Equity since 2017. [kedglobal.com](https://www.kedglobal.com/mergers-acquisitions/newsView/ked202507200001) [ko.wikipedia.org](https://ko.wikipedia.org/wiki/%EC%97%90%EC%9D%B4%EB%B8%94%EC%94%A8%EC%97%94%EC%94%A8) [en.edaily.co.kr](https://en.edaily.co.kr/news/eda202607295852/) [tracxn.com](https://tracxn.com/d/companies/apieu/__7Q5VC44CXi1E7P0ouFT5LAXsy-1Gp3SFMYm0UdWrsk8) ### Is A'pieu cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A'pieu as cruelty-free. ## Research behind A'pieu's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Centella asiatica leaf water · Indian Journal of Pharmaceutical Sciences, 2016 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Madecassoside · Clinical, Cosmetic and Investigational Dermatology, 2017 - [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Centella asiatica leaf water · Journal of Alternative and Complementary Medicine, 2020 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Centella asiatica leaf water · Molecules, 2023 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Betula alba Bark Extract and Empetrum nigrum Fruit Juice, a Natural Alternative to Niacinamide for Skin Barrier Benefits](https://pubmed.ncbi.nlm.nih.gov/36293365/) Betula alba juice · International Journal of Molecular Sciences, 2022 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 - [Clinical study of a spray containing birch juice for repairing sensitive skin](https://pubmed.ncbi.nlm.nih.gov/36961534/) Betula alba juice · Archives of Dermatological Research, 2023 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/a-pieu (this page) - United Kingdom: https://lovi.care/skincare/uk/brands/a-pieu - Ireland: https://lovi.care/skincare/ie/brands/a-pieu - Germany: https://lovi.care/skincare/de/brands/a-pieu - France: https://lovi.care/skincare/fr/brands/a-pieu - Italy: https://lovi.care/skincare/it/brands/a-pieu - Netherlands: https://lovi.care/skincare/nl/brands/a-pieu - Spain: https://lovi.care/skincare/es/brands/a-pieu - Canada: https://lovi.care/skincare/ca/brands/a-pieu - Australia: https://lovi.care/skincare/au/brands/a-pieu - Singapore: https://lovi.care/skincare/sg/brands/a-pieu - Saudi Arabia: https://lovi.care/skincare/sa/brands/a-pieu - United Arab Emirates: https://lovi.care/skincare/ae/brands/a-pieu