# MIDHA Rice Serum for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/au/p/midha/rice-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Brand: [MIDHA](https://lovi.care/skincare/au/brands/midha)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/au/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few moisturizers fit it even better.

## Why this fit

- Offers high suitability for your dry skin due to the presence of glycerin, betaine, and multiple ceramides, which provide humectant and barrier repair actions to combat dryness and flakiness.
- Rice bran water and rice germ extract further enhance hydration and improve skin texture, offering moderate moisturizing benefits for your dry or flaky skin.
- The product is safe for your dry skin, as it contains no prohibited or harsh ingredients that would cause irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/au/p/midha/rice-serum/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/au/p/midha/rice-serum/for/oily-acne-prone-skin): High

## Key ingredients

Rice Bran Water, Niacinamide, Rice Germ Extract, Black Rice Extract, Ceramide Np

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A combination of Aloe barbadensis leaf extract and trimethylglycine in a 1:1 mass ratio synergistically increased aquaporin 3 expression by up to 380% in keratinocytes and safely improved skin hydration in healthy volunteers. ([Molecules, 2024](https://pubmed.ncbi.nlm.nih.gov/38611819/))
- Emulsions containing ceramides 1 and 3 improved skin hydration and reduced transepidermal water loss in sodium lauryl sulfate-irritated skin of fifteen healthy Asian women compared to a control emulsion. ([International Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18717861/))
- Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline. ([Pharmaceutical Biology, 2012](https://pubmed.ncbi.nlm.nih.gov/22235888/))
- Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique. ([Journal of Nanoscience and Nanotechnology, 2011](https://pubmed.ncbi.nlm.nih.gov/21449379/))
- Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding. ([FEMS Microbiology Letters, 2023](https://pubmed.ncbi.nlm.nih.gov/37960971/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells. ([International Journal of Molecular Medicine, 2018](https://pubmed.ncbi.nlm.nih.gov/29484380/))
- Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes. ([Journal of Microbiology and Biotechnology, 2007](https://pubmed.ncbi.nlm.nih.gov/18051758/))

## What reviewers say

Based on limited data, users consistently praise this serum for its ability to deliver a "glass skin" glow and deep hydration without feeling heavy or sticky. It is frequently recommended for sensitive and dry skin types due to its gentle, barrier-supporting ingredients, though users note it provides gradual brightening rather than immediate dramatic results.

- Liked: Deep hydration (mostly mentioned)
- Liked: Gentle and soothing (often mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Brightening and glow (sometimes noted)
- Liked: Layering friendly (sometimes noted)
- Disliked: Availability issues (sometimes noted)
- Disliked: Gradual results (sometimes noted)
- Disliked: High price point (sometimes noted)
- Disliked: Not for very dry (rarely noted)
- Disliked: Scent divisive (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### What makes MIDHA Rice Serum a great fit for dry skin?

MIDHA Rice Serum is a great fit for dry skin because it combines glycerin, betaine, and multiple ceramides to lock in moisture and repair the skin barrier. Rice bran water and rice germ extract further boost hydration while making rough, flaky skin feel smooth and soft. It is also gentle and unlikely to cause irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for dry skin?

This serum is a great fit for dry skin because it contains glycerin, betaine, and multiple ceramides that help restore the skin barrier and combat flakiness. Rice bran water and rice germ extract also provide extra hydration to keep your skin soft and smooth, with a safe formula that is unlikely to cause irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Rice Bran Water do for dry skin?

Rice Bran Water helps hydrate dry skin by locking in moisture and keeping it soft and smooth. Studies show that rice-derived ingredients have moisturizing properties that support overall skin health.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### Where does this serum go in a skincare routine for dry skin?

This serum goes in your evening routine, applied after cleansing and before your moisturizer. Putting it in the evening keeps things simple and gives extra safety around sun exposure.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to help keep your dry skin soft and smooth while reducing potential irritation. Following up with a moisturizer afterwards helps lock in hydration and further protects your skin barrier.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/), [Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22648223/)

### How often should I use this serum?

You can use this serum in your evening routine as a treatment step, and it is gentle enough for daily use. Regular application helps keep dry skin soft and smooth by locking in moisture and repairing the skin barrier.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to clog pores or cause breakouts for dry skin because it is safe and free of harsh ingredients that typically cause irritation. It helps keep your skin calm and smooth while providing gentle moisture.

### Can I use this serum around the eyes or on my body?

You can use this moisturizing treatment around your eyes and on your body to help combat dryness and flakiness. It is safe to use on delicate areas like the eyelids because it contains no harsh ingredients that would cause irritation.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry skin

- [Revision Skincare Hydrating Serum](https://lovi.care/skincare/au/p/revision-skincare/hydrating-serum/for/dry-skin) — High fit — A$97.29 at Amazon
- [COSRX Hydrium Triple Hyaluronic Moisture Ampoule](https://lovi.care/skincare/au/p/cosrx/hydrium-triple-hyaluronic-moisture-ampoule/for/dry-skin) — High fit — A$42.40 at Amazon
- [Torriden DIVE-IN Low Molecular Hyaluronic Acid Serum](https://lovi.care/skincare/au/p/torriden/dive-in-low-molecular-hyaluronic-acid-serum/for/dry-skin) — High fit — A$26.00 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/au/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — A$26.59 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/au/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — A$23.99 at Amazon
- SPF: [Bioderma Bioderma Photoderm Mineral SPF 50+](https://lovi.care/skincare/au/p/bioderma/photoderm-mineral-fluide-spf50/for/dry-skin) — Superior fit — A$24.49 at Amazon

## Where to buy

No store in Australia has a checked price for this product, so the page shows none.

## Ingredients

Rice Bran Water, Glycerin, Butylene Glycol, Propanediol, 2-Hexane Diol, Niacinamide, Rice Germ Extract, Heptasodium Hexacarboxymethyl Dipeptide-12, Rice Sh-Oligo Peptide-1, Black Rice Extract, Nigella Sativa Seed Extract, Hordeum Vulgare Seed Extract, Black Bean Extract, Black Sesame Extract, Low-Grade Stem Extract, Ginkgo Biloba Leaf Extract, Aspergillus Vine Extract, Purslane Extract, Toadstool Fruit Extract, Morinda Citrifolia Extract, Oat Seed Extract, Betaine, Allantoin, Ceramide Np, Ceramide Ns, Ceramide Ap, Ceramide, Ceramide Eop, Phytosphingosine, Cholesterol, Adenosine, Dipotassium Glycyrrhizate, Water, Sodium Polyacrylate, Disodium Dta, Ethylhexylglycerin, Cetearyl Alcohol, Stearic Acid, Hydrogenated Lecithin, Acrylate C10-30 Alkyl Acrylate Crosspolymer, Arginine
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/midha/rice-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/midha/rice-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/midha/rice-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/midha/rice-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/midha/rice-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/midha/rice-serum/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/midha/rice-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/midha/rice-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/midha/rice-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/midha/rice-serum/for/dry-skin (this page)
- Singapore: https://lovi.care/skincare/sg/p/midha/rice-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/midha/rice-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/midha/rice-serum/for/dry-skin