# MIDHA Rice Cream for dry skin

**Lovi Fit: Average fit for dry skin.**
Dry Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Brand: [MIDHA](https://lovi.care/skincare/au/brands/midha)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/au/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for dry skin; other moisturizers fit it better.

## Why this fit

- Offers moderate hydration and smoothing for your dry skin, as rice extract and glycerin provide humectant and emollient actions to support skin barrier function.
- Niacinamide and squalane further enhance moisturization and offer general skincare benefits, though stronger occlusive ingredients could provide more comprehensive relief for flakiness.
- The product is safe for your dry skin, containing no harsh ingredients and including soothing components like rice extract and allantoin.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-skin): Average (this page)
- [Combination skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/au/p/midha/rice-cream/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-sensitive-skin): Average
- [Oily acne-prone skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/oily-acne-prone-skin): Average

## Key ingredients

Rice Extract, Niacinamide, Glycerin, Squalane, Tocopherol Vitamin E

## What the research says

- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines. ([Cellular and Molecular Biology, 2023](https://pubmed.ncbi.nlm.nih.gov/38015547/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical 2% niacinamide significantly decreased sebum excretion rate in Japanese individuals and casual sebum levels in Caucasian individuals compared to placebo or baseline. ([Journal of Cosmetic and Laser Therapy, 2006](https://pubmed.ncbi.nlm.nih.gov/16766489/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))
- Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts. ([Molecules, 2025](https://pubmed.ncbi.nlm.nih.gov/40363772/))
- Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway. ([Antioxidants, 2025](https://pubmed.ncbi.nlm.nih.gov/40722956/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))

## Why other moisturizers fit dry skin better

- Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements. ([Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/))
- Nanoemulsions containing Macadamia integrifolia seed oil successfully enhanced skin hydration and reduced wrinkles in human volunteers, outperforming conventional emulsions in skin hydration enhancement. ([Nanomaterials, 2024](https://pubmed.ncbi.nlm.nih.gov/38668218/))
- Topical oil-in-water and water-in-oil emulsions containing glyceryl glucoside, natural moisturizing factors, and ceramide significantly improved skin hydration and barrier function while reducing visible dryness and tactile roughness in subjects with very dry skin compared to untreated sites and vehicles. ([The Journal of Clinical and Aesthetic Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22916312/))

## What reviewers say

Based on limited data, users consistently praise this cream for its ability to provide deep, long-lasting hydration without feeling overly heavy, making it a favorite for those with dry, dehydrated, or sensitive skin. While many appreciate its brightening effects and smooth absorption, some users with oily skin find it slightly too rich or greasy, and others have expressed concerns about the jar packaging being unhygienic.

- Liked: Deep hydration (mostly mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Gentle and soothing (sometimes noted)
- Disliked: Oily skin incompatibility (sometimes noted)
- Disliked: Unhygienic packaging (sometimes noted)
- Liked: Brightening effect (rarely noted)
- Disliked: Pricey for size (rarely noted)
- Disliked: Unpleasant scent (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### How well does MIDHA Rice Cream work for dry skin?

MIDHA Rice Cream provides moderate hydration and smoothing for dry skin, helping to keep it soft and comfortable without irritation. While it supports basic moisture needs, a moisturizing treatment for dry skin needs stronger sealing ingredients to provide more comprehensive relief for flakiness.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### Which ingredients make this cream a good fit for dry skin?

Rice extract, glycerin, squalane, and niacinamide make this cream a good fit for dry skin by providing moderate hydration and smoothing, though a product of this type needs stronger sealing ingredients to give more complete relief from flakiness.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### What does Rice Extract do for dry skin?

Rice extract helps keep dry skin hydrated and smooth while making it feel softer. It brings moisture back to the surface and supports overall skin barrier comfort.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [International Journal of Molecular Sciences, 2022](https://pubmed.ncbi.nlm.nih.gov/36613524/)

### What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### Where does this cream go in a skincare routine for dry skin?

This moisturizing treatment goes in the evening routine after cleansing and before a final moisturizer, or as your daytime moisturizer before sunscreen. A daily moisturizing routine helps improve visual dryness and keeps skin comfortable.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Can I use this cream with retinol, and in what order?

You can use this cream with retinol by applying the retinol first and following with this moisturizer. This routine helps keep your dry skin comfortable, though a moisturizer with richer barrier-sealing ingredients may provide better relief against flakiness.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use it?

You can use this moisturizing treatment daily in your morning and evening routines to help keep your skin soft and smooth. Regular daily application of moisturizers helps improve skin hydration and supports the natural skin barrier.
Sources: [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/), [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/)

### Can this cream clog pores, cause breakouts or purging for dry skin?

This cream is unlikely to clog pores or cause breakouts for dry skin because it is safe and free of harsh ingredients, though reviewers occasionally note it can feel too oily for some skin types. It helps smooth and soften dry areas, but a product of this type needs stronger sealing ingredients to fully prevent flakiness.

### Can I use it around the eyes or on my body?

You can use this moisturizing treatment around your eyes or on your body because it is safe and gentle for dry skin. However, since the skin around the eyes and body can be quite thin or prone to dryness, this product works best when paired with heavier protective ingredients to lock in lasting moisture.
Sources: [Surgical and Radiologic Anatomy, 2002](https://pubmed.ncbi.nlm.nih.gov/12375070/)

### Is this cream fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry skin

- [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/au/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — A$32.25 at Amazon
- [The Ordinary Natural Moisturizing Factors + HA](https://lovi.care/skincare/au/p/the-ordinary/natural-moisturizing-factors-ha/for/dry-skin) — Superior fit — A$19.90 at Amazon
- [COSRX Advanced Snail 96 Mucin Power Essence](https://lovi.care/skincare/au/p/cosrx/advanced-snail-96-mucin-power-essence/for/dry-skin) — Superior fit — A$18.90 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/au/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — A$26.59 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/au/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — A$23.99 at Amazon
- SPF: [Bioderma Bioderma Photoderm Mineral SPF 50+](https://lovi.care/skincare/au/p/bioderma/photoderm-mineral-fluide-spf50/for/dry-skin) — Superior fit — A$24.49 at Amazon

## Where to buy

No store in Australia has a checked price for this product, so the page shows none.

## Ingredients

Water, Rice Extract, Glycerin, Niacinamide, Squalane, Butylene Glycol, Cetearyl Alcohol, Caprylic Capric Triglyceride, Dimethicone, Tocopherol Vitamin E, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/midha/rice-cream/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/midha/rice-cream/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/midha/rice-cream/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/midha/rice-cream/for/dry-skin
- France: https://lovi.care/skincare/fr/p/midha/rice-cream/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/midha/rice-cream/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/midha/rice-cream/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/midha/rice-cream/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/midha/rice-cream/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-skin (this page)
- Singapore: https://lovi.care/skincare/sg/p/midha/rice-cream/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/midha/rice-cream/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/midha/rice-cream/for/dry-skin